XM Cloud vs HubSpot CMS
Compare XM Cloud and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!


What Users Say
See what users who have used XM Cloud and HubSpot CMS have to say about their overall experience with the product.
XM Cloud's Key Strengths
Read what users love about XM Cloud.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
XM Cloud's Key Issues
Read what issues users have with XM Cloud.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
What Marketers & Content Creators Say
Hear from the users who uses XM Cloud and HubSpot CMS daily about their experience with the editors.
XM Cloud's Editorial Experience Highlights
What marketers love about XM Cloud's editor.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
XM Cloud's Editorial Experience Issues
What marketers dislike about XM Cloud's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
XM Cloud does not support automatic linking of related blog posts; linking must be done manually.
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.
"You can add comments to projects, stages, or tasks when collaborating with other users."Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."Source
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.
"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."Source
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
What Developers Say
Hear from developers who've integrated and built on XM Cloud and HubSpot CMS about their experiences.
XM Cloud's DX Highlights
What developers love about building with XM Cloud.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
XM Cloud's DX Issues
What developers dislike about building with XM Cloud.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.
"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."Source
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.
"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."Source
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Sitecore XM Cloud has various starter kits including Next.js and Angular templates.
(Expand section to see a list of XM Cloud templates and starter kits.)
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Pricing & Plans
Compare the prices of XM Cloud and HubSpot CMS.