Boost Conversions with Smart CTAs

Contextual CTAs: AI-Powered, Personalized Call-to-Actions

Contextual CTAs in action

Empower your content with intelligent call-to-actions

Say goodbye to generic CTAs and hello to personalized, context-aware call-to-actions. Wisp's Contextual CTA (CCTA) feature uses AI to suggest the most relevant CTA for each piece of content, ensuring your readers always see the right message at the right time.

Key Benefits of Contextual CTAs

  • Increased Relevance: Serve CTAs that match the content and reader's interests.
  • Time-Saving: Let AI handle CTA selection, freeing up marketers to focus on content creation.
  • Improved Conversion Rates: Boost engagement with personalized calls-to-action.
  • Easy Setup: Define your CTAs once, and let AI do the rest.
  • Flexible Implementation: Use our API for seamless integration with your frontend.

How It Works

Wisp's Contextual CTA feature leverages AI to match the most appropriate call-to-action with your content.

Key Features:

  1. AI-Powered Suggestions: Uses OpenAI embeddings to match CTAs with content.
  2. Easy Setup: Marketers define CTAs and their target content once in the admin dashboard.
  3. Flexible API: Integrate with your frontend for seamless CTA display.
  4. A/B Testing Support: Implement weighted randomness for CTA optimization.

Perfect for Various Use Cases

For Marketers:

  • Focus on content creation without worrying about CTA management
  • Ensure each piece of content has the most relevant CTA
  • Improve conversion rates with personalized CTAs

For Developers:

  • Easily integrate smart CTAs into your frontend
  • Implement A/B testing for CTA optimization
  • Reduce time spent on manual CTA management

For CMOs:

  • Ensure consistent messaging across all content
  • Optimize marketing funnel with targeted CTAs
  • Get better insights into content performance and user journey

Getting Started with Contextual CTAs

Ready to revolutionize your content strategy with smart CTAs? Here's how to get started:

  1. Sign up for a Wisp account (if you haven't already)
  2. Define your CTAs in the Wisp admin dashboard
  3. Integrate our API into your frontend
  4. Watch as AI suggests the perfect CTA for each piece of content
Getting started with Contextual CTA

Experience the power of AI-driven, contextual call-to-actions and take your content marketing to the next level!


See It in Action

Experience Contextual CTAs firsthand by visiting these Wisp blog posts:

  • For decision-makers comparing CMS options: (example)
    CTA: "Ready to choose a CMS? Let us help you make the right decision for your business."
  • For developers reading about Next.js: (example)
    CTA: "Get engineers' time back from marketing. Don't let managing a blog on your site get in the way of your core product."
  • For marketers reading about content strategies: (example)
    CTA: "Subscribe to our newsletter for strategies to research, write, and distribute content effectively."

Click on each link to see how Wisp's Contextual CTAs adapt to different content types and target audiences. With this feature, you ensure that every reader sees the most relevant call-to-action, maximizing your content's impact and conversion potential.

With Wisp's Contextual CTAs, you ensure that every reader sees the most relevant call-to-action, maximizing your content's impact and conversion potential.