HubSpot CMS vs Contentful
Compare HubSpot CMS and Contentful for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used HubSpot CMS and Contentful have to say about their overall experience with the product.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Contentful's Key Strengths
Read what users love about Contentful.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
Contentful's Key Issues
Read what issues users have with Contentful.
What Marketers & Content Creators Say
Hear from the users who uses HubSpot CMS and Contentful daily about their experience with the editors.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Contentful's Editorial Experience Highlights
What marketers love about Contentful's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Contentful's Editorial Experience Issues
What marketers dislike about Contentful's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Contentful does not explicitly support mobile-first content creation for marketers; mainly desktop-centric.
"Contentful is mainly an API-based headless CMS, emphasizing structured content delivery rather than a mobile-first editing experience."Source
"Contentful focuses on optimizing web performance metrics but does not emphasize mobile content creation."Source
"No significant discussions regarding mobile-first content creation features for Contentful."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Contentful supports automatic related blog linking with Content Source Maps, linking content fields automatically.
"With Content Source Maps, this setup is now fully automated. Our APIs now return source maps for fields that link directly to the corresponding field in Contentful."Source
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Contentful does not support automatic call-to-action linking features.
"Links are a powerful way to model relationships between content."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
While Contentful has a comments feature, it's primarily for internal collaboration. It does not support external visitor commenting out of the box.
"The Comments tab allows you to communicate with collaborators in your space by creating comments, replying, and tagging members."Source
"Entry comments. Users can add comments to an entry. This allows for teams to collaborate and have conversations."Source
"Contentful's flexible content modeling goes far beyond blog posts. Here’s how you can leverage Contentful and Netlify to create a nested commenting system."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
Contentful supports multi-tenancy, allowing users to manage multiple client accounts from a single interface.
"Multi-tenancy architecture means that all our customers and applications share a single, common infrastructure and code base that is centrally maintained by us."Source
"Our solution? A single, unified content platform."Source
"Contentful's multi-tenancy concept is extensible on all levels and continuously delivers new features."Source
What Developers Say
Hear from developers who've integrated and built on HubSpot CMS and Contentful about their experiences.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Contentful's DX Highlights
What developers love about building with Contentful.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Contentful's DX Issues
What developers dislike about building with Contentful.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Contentful supports content modeling with flexible structure and customizable content types, including various field types and validations.
"A solid content model is the foundation of every great digital project. Your model is the bones of your project; it tells our APIs what kind of content to send to your end application."Source
"You can set up your content model with the following tools: Visual modeler — Visually build your content model, view the content types and references."Source
"This guide will lay out a set of best practices that are considered good content modeling patterns."Source
"Currently, editor interfaces are fully supported in templates. These include all configurations for content type fields."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Contentful supports custom React components, allowing developers to enhance content editing with interactive components.
"To use custom components in Experiences, you need to register them."Source
"You can import your own design system components into Experiences to create on-brand digital experiences."Source
"The Forma 36 Design System and React component library provides a comprehensive collection of UI components."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Contentful supports full-text search across multiple fields, allowing users to search content effectively.
"In Contentful, full-text search terms are left anchored...full-text search is built into the standard entry listing endpoint."Source
"Contentful's full-text search capabilities allow searching across all fields."Source
"Contentful does include some intriguing full-text search capabilities out-of-the-box that searches across all fields."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Contentful offers various starter templates including Next.js and Gatsby options.
(Expand section to see a list of Contentful templates and starter kits.)
Pricing & Plans
Compare the prices of HubSpot CMS and Contentful.