HubSpot CMS vs ButterCMS

Compare HubSpot CMS and ButterCMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
ButterCMS
ButterCMS
Leading Content Management System (CMS) for Websites of All Sizes. Build SEO pages and mobile apps faster & easier with ButterCMS.

What Users Say

See what users who have used HubSpot CMS and ButterCMS have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

ButterCMS's Key Strengths

Read what users love about ButterCMS.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

ButterCMS's Key Issues

Read what issues users have with ButterCMS.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and ButterCMS daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

ButterCMS's Editorial Experience Highlights

What marketers love about ButterCMS's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

ButterCMS's Editorial Experience Issues

What marketers dislike about ButterCMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
ButterCMS:
Mobile-First Experience

ButterCMS supports a mobile-first experience optimizing content creation on mobile devices.

"A Mobile Content Management System (CMS) is a centralized data store that allows managing content for multiple platforms."
Source
"Butter makes CMS jobs faster with our intuitive content modeling and easy to integrate content API."
Source
"The Customizable WYSIWYG editor provides you with a content editing experience where the content resembles the appearance that will be displayed on your live site."
Source
"This centralized approach simplifies integration for developers, as they always deal with the same APIs and content models, regardless of the channel."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
ButterCMS:
No Automatic Content Linking

ButterCMS does not support automatic related blog linking for SEO; internal linking must be done manually.

"ButterCMS does not currently offer automated features for related content linking."
Source
"Blog posts are predefined pages with a pre-defined field that allows you to get a blog quickly connected with your site via built-in optimized SEO."
Source
"ButterCMS lacks an automatic process to link related blog posts; such linking must be handled manually."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
ButterCMS:
No Automatic CTA Linking

ButterCMS does not support automatic CTA linking; marketers must manually assign CTAs in their content.

"ButterCMS lacks features for automatic linking of call-to-action blocks; users must manage placements manually."
Source
"The platform does not mention support for automatically linking call-to-action elements."
Source
"Marketers are responsible for manually selecting and placing CTAs in the ButterCMS blog engine."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
ButterCMS:
No Comments Supported

ButterCMS does not natively support commenting; users must integrate third-party tools like Disqus.

"Adding this comments feature and setting it up is really easy to do. We recommend using existing third-party tools for this as they're great for managing your blog comments."
Source
"Easily kickoff approval workflows, leave comments, assign owners and add due dates."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
ButterCMS:
Multi-tenancy Supported

ButterCMS supports multi-tenancy, enabling users to manage multiple client accounts from a single dashboard.

"Manage multiple brands and languages easily"
Source
"A multisite CMS is designed to handle a growing network of sites... ButterCMS allows you to create and manage multiple sites."
Source
"Built-in multi-tenant capabilities."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and ButterCMS about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating ButterCMS:
Easy
Integration with ButterCMS is straightforward, especially for developers familiar with APIs.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

ButterCMS's DX Highlights

What developers love about building with ButterCMS.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

ButterCMS's DX Issues

What developers dislike about building with ButterCMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
ButterCMS:
Customisable Content Types

ButterCMS supports content modeling with features like custom fields, page types, and collections.

"Easily manage all of your content types from one centralized dashboard. Butter makes CMS jobs faster with our intuitive content modeling."
Source
"ButterCMS is an easy to use tool for content management, allowing for seamless content modeling."
Source
"Butter allows you to create flexible page layouts and easily reorder them, supporting advanced content modeling."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
ButterCMS:
Custom React Components Supported

ButterCMS allows marketers to integrate custom React components into their content editor.

"Reusable React components are those components that are pure and predictable... Integrating React components with ButterCMS."
Source
"Now that we have launched our Components and Component Picker feature, we have a more efficient way to enable your marketers to insert custom HTML snippets..."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
ButterCMS:
Limited Search

ButterCMS supports full-text search but currently only via API without direct audio input capabilities.

"ButterCMS allows searching through created blogs and pages using keywords."
Source
"It is important to note that ButterCMS does not currently support the use of audio input when searching for data."
Source
"Full Text Search. Search for specific words or phrases within a document or across multiple types."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

ButterCMS:
Available

ButterCMS provides various starter kits for Angular, Django, Next.js, etc.

(Expand section to see a list of ButterCMS templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and ButterCMS.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
ButterCMS's Pricing
Micro
$119 / month
- 3 Users
- 5 Pages
- 50 Blog Posts
- 50 Collection Items
- WordPress Migration
- 3 Roles
Startup
$239 / month
- Unlimited Users
- 50 Pages
- 300 Blog Posts
- 500 Collection Items
- Components
- 3 Roles
Small Business
$449 / month
- Unlimited Users
- 100 Pages
- 600 Blog Posts
- 1000 Collection Items
- 5 Locales
- Image Editor
- Priority Support
- 3 Roles
Enterprise + Agency
$0 / custom
- Enterprise-class SLA
- Workflows
- Multiple Environments
- Sites+
- Write API
- Locale Permissions
- Video Support
- Solution Engineers and Agency Partners
- Custom roles
Free Developer Plan
$0 / month
- For personal non-commercial usage and trying us out. Just add an attribution link back to us.

Compare with other technologies

Looking for a better alternative to HubSpot CMS & ButterCMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!