HubSpot CMS vs Sanity

Compare HubSpot CMS and Sanity for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Sanity
Sanity
Sanity is a modern content platform that empowers teams to manage, collaborate, and deliver rich digital experiences with real-time editing and API-driven architecture.

What Users Say

See what users who have used HubSpot CMS and Sanity have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Sanity's Key Strengths

Read what users love about Sanity.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Sanity's Key Issues

Read what issues users have with Sanity.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Sanity daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Sanity's Editorial Experience Highlights

What marketers love about Sanity's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Sanity's Editorial Experience Issues

What marketers dislike about Sanity's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Sanity:
Mobile-First Experience

Sanity CMS offers a robust mobile editing experience, allowing creators to manage content flexibly across devices.

"With Sanity Studio, the editing experience can be tailored to match however your team works. Plus, Studio comes with tons of out-of-the-box features to instantly unlock your creativity and help you launch content faster across all the channels, devices, and geographies you cover."
Source
"Sanity supports content reuse and instant publishing across all your apps. Phones, watches, cars, game consoles. Sanity handles it all."
Source
"Sanity CMS allows developers to create a tailored editing experience for content creators, ensuring that the CMS aligns with the needs of their project and team."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Sanity:
No Automatic Content Linking

Sanity CMS does not support automatic linking of blog posts based on content similarity; users must manually define related posts.

"Wisp CMS leverages AI to suggest related articles automatically."
Source
"Sanity's internal linking requires manual linking of blog posts."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Sanity:
Manual CTA Linking

Sanity CMS supports advanced linking features but lacks explicit support for automatic CTA linking.

"Visual Editing streamlines everyday content management with an intuitive, one-click path from website preview content to Studio."
Source
"Creating Studio edit intent links for all the string values in your query result."
Source
"Sanity assists with built-in AI tools and flexible editing but doesn't explicitly mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Sanity:
Comments Supported

Sanity CMS supports commenting with approval workflows and email notifications for comments. Available on paid plans only.

"Comments for Sanity Studio enables effective collaboration workflows right where the work is done."
Source
"Comments are enabled by default for all paid plans. To enable comments only for specific document types."
Source
"In the end, Sanity is a content platform with a strong API and a configurable CMS that allows for the customization we need to tie these things together."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Sanity:
Multi-tenancy Supported

Sanity supports multi-tenancy allowing multiple authors to manage content across distinct setups.

"Sanity leverages the concept of multi-tenancy to offer a powerful and flexible platform for managing content across multiple projects or 'tenants'."
Source
"Multi-tenancy is a software architecture enabling one application instance to serve multiple customers or 'tenants', offering cost savings and efficient resource usage."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Sanity about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Sanity:
Medium
Integrating Sanity CMS can be technical, with some users finding setup slightly complex.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Sanity's DX Highlights

What developers love about building with Sanity.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Sanity's DX Issues

What developers dislike about building with Sanity.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Sanity:
Customisable Content Types

Sanity CMS supports content modeling with flexible data structures and modular attributes.

"Content modeling enables teams to create a flexible content foundation."
Source
"Content modeling is the process of defining the types of content you need, the attributes of each one, and the relationships between them."
Source
"Sanity's schemaless database on Google Cloud offers flexibility in structuring content."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Sanity:
Custom React Components Supported

Sanity CMS supports custom React components through its Studio and Component API, allowing rich content creation.

"The Component API lets you customize your editorial experience by overriding different parts of the Sanity Studio with your own components written in React."
Source
"We can do this by leveraging Studio's custom input components, which essentially enables us to visually represent our data structure through React components."
Source
"The tooling for custom input components has been a key focus in the v3 update to Sanity Studio."
Source
"The studio components API allows you to customize the UI of your Sanity Studio."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Sanity:
Limited Search

Sanity supports basic full text search using GROQ but lacks advanced features like ranked search and wildcard matching.

"Many solutions developed with Sanity require full text search of some sort. Seeing as Sanity is using Elasticsearch under the hood..."
Source
"This post describes a way to use groq to search Sanity for content. This includes searching simple strings and portable text fields..."
Source
"The match operator works on a string field of any length. The function exists within the pt namespace and must be prefixed with pt::."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Sanity:
Available

Multiple starter kits and templates for various use cases available.

(Expand section to see a list of Sanity templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Sanity.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Sanity's Pricing
Free
$0 / month
- Up to 20 user seats
- 2 permission roles
- 2 datasets (public only)
- Unlimited content types and locales
- Customizable content workspaces
- Hosted, real-time content database
- Live previews and visual editing tools
Growth
$15 / month
- Up to 50 user seats
- 5 permission roles
- 2 datasets (private or public)
- Pay-as-you-go for higher usage
- Comments and Tasks
- Scheduled publishing
- AI Assist
Enterprise
$0 / month
- Custom # user seats
- Custom roles and access control
- Custom # datasets
- Single sign-on with SAML
- Dedicated support and uptime SLA
- Onboarding program
- Custom historical retention
- Custom usage quota

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Sanity? Try Wisp.
Wisp is the best solution for blogging. Try it free today!