HubSpot CMS vs Sanity
Compare HubSpot CMS and Sanity for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used HubSpot CMS and Sanity have to say about their overall experience with the product.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Sanity's Key Strengths
Read what users love about Sanity.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
Sanity's Key Issues
Read what issues users have with Sanity.
What Marketers & Content Creators Say
Hear from the users who uses HubSpot CMS and Sanity daily about their experience with the editors.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Sanity's Editorial Experience Highlights
What marketers love about Sanity's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Sanity's Editorial Experience Issues
What marketers dislike about Sanity's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Sanity CMS offers a robust mobile editing experience, allowing creators to manage content flexibly across devices.
"With Sanity Studio, the editing experience can be tailored to match however your team works. Plus, Studio comes with tons of out-of-the-box features to instantly unlock your creativity and help you launch content faster across all the channels, devices, and geographies you cover."Source
"Sanity supports content reuse and instant publishing across all your apps. Phones, watches, cars, game consoles. Sanity handles it all."Source
"Sanity CMS allows developers to create a tailored editing experience for content creators, ensuring that the CMS aligns with the needs of their project and team."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Sanity CMS does not support automatic linking of blog posts based on content similarity; users must manually define related posts.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Sanity CMS supports advanced linking features but lacks explicit support for automatic CTA linking.
"Visual Editing streamlines everyday content management with an intuitive, one-click path from website preview content to Studio."Source
"Creating Studio edit intent links for all the string values in your query result."Source
"Sanity assists with built-in AI tools and flexible editing but doesn't explicitly mention automatic CTA linking."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Sanity CMS supports commenting with approval workflows and email notifications for comments. Available on paid plans only.
"Comments for Sanity Studio enables effective collaboration workflows right where the work is done."Source
"Comments are enabled by default for all paid plans. To enable comments only for specific document types."Source
"In the end, Sanity is a content platform with a strong API and a configurable CMS that allows for the customization we need to tie these things together."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
Sanity supports multi-tenancy allowing multiple authors to manage content across distinct setups.
"Sanity leverages the concept of multi-tenancy to offer a powerful and flexible platform for managing content across multiple projects or 'tenants'."Source
"Multi-tenancy is a software architecture enabling one application instance to serve multiple customers or 'tenants', offering cost savings and efficient resource usage."Source
What Developers Say
Hear from developers who've integrated and built on HubSpot CMS and Sanity about their experiences.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Sanity's DX Highlights
What developers love about building with Sanity.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Sanity's DX Issues
What developers dislike about building with Sanity.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Sanity CMS supports content modeling with flexible data structures and modular attributes.
"Content modeling enables teams to create a flexible content foundation."Source
"Content modeling is the process of defining the types of content you need, the attributes of each one, and the relationships between them."Source
"Sanity's schemaless database on Google Cloud offers flexibility in structuring content."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Sanity CMS supports custom React components through its Studio and Component API, allowing rich content creation.
"The Component API lets you customize your editorial experience by overriding different parts of the Sanity Studio with your own components written in React."Source
"We can do this by leveraging Studio's custom input components, which essentially enables us to visually represent our data structure through React components."Source
"The tooling for custom input components has been a key focus in the v3 update to Sanity Studio."Source
"The studio components API allows you to customize the UI of your Sanity Studio."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Sanity supports basic full text search using GROQ but lacks advanced features like ranked search and wildcard matching.
"Many solutions developed with Sanity require full text search of some sort. Seeing as Sanity is using Elasticsearch under the hood..."Source
"This post describes a way to use groq to search Sanity for content. This includes searching simple strings and portable text fields..."Source
"The match operator works on a string field of any length. The function exists within the pt namespace and must be prefixed with pt::."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Multiple starter kits and templates for various use cases available.
(Expand section to see a list of Sanity templates and starter kits.)
Pricing & Plans
Compare the prices of HubSpot CMS and Sanity.