HubSpot CMS vs Content Collections

Compare HubSpot CMS and Content Collections for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Content Collections
Content Collections
Transform your content into type-safe data collections with seamless integration and powerful validation, ensuring accuracy and a delightful developer experience.

What Users Say

See what users who have used HubSpot CMS and Content Collections have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Content Collections's Key Strengths

Read what users love about Content Collections.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Content Collections's Key Issues

Read what issues users have with Content Collections.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Content Collections daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Content Collections's Editorial Experience Highlights

What marketers love about Content Collections's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Content Collections's Editorial Experience Issues

What marketers dislike about Content Collections's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Content Collections:
Mobile-First Experience

Wisp and Contentful support mobile-first experiences for content creation on mobile devices.

"Wisp was built from the ground up with mobile users in mind."
Source
"Contentful delivers content through a well-documented RESTful JSON-based API, which makes it fairly simple to get content from the backend."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Content Collections:
No Automatic Content Linking

The CMS does not support automated internal linking of related blog posts based on content similarity.

"You can define a collection from a set of data that is structurally similar."
Source
"We can manually add blogs one by one into the section and include a button that directs to the relevant URL."
Source
"Webflow Collections allow you to create groups of content but do not automate related content linking."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Content Collections:
No Automatic CTA Linking

Content Collections does not support automated linking for CTAs; this feature is generally missing in most CMS products.

"Content Collections is all about delivering a delightful developer experience, lacking automatic CTA linking."
Source
"Standard CMS features include manually linking CTAs without automation."
Source
"Explained auto interlinking in Magento but does not mention CTA linking features."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Content Collections:
Comments Supported

Webflow CMS supports commenting via a paid add-on with built-in moderation features.

"Supercharge your Webflow CMS with comments that let people interact with your Collection content."
Source
"However, this permission does not allow visitors to update existing items or their field values."
Source
"When you create Collections in the Webflow CMS, you can add Collection items manually."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Content Collections:
Limited Multi-tenancy

Statamic supports multiple sites but is not intended for multi-tenant applications.

"I'm currently thinking of having a content collection called Organization, with a relation to an Admin User (User type, admin role)."
Source
"Strapi (which you can trick into multitenancy but it's not out of the box and, unfortunately, I can't get it to work)"
Source
"Payload has a multi-tenancy feature but requires significant setup."
Source
"The multi-tenancy feature lets you segregate content in CRX based on organization."
Source
"Statamic's multi-site capabilities are designed to manage a single site or site network with multiple localizations."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Content Collections about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Content Collections:
Medium
Integration can be complex due to documentation issues and managing assets alongside content.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Content Collections's DX Highlights

What developers love about building with Content Collections.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Collections's DX Issues

What developers dislike about building with Content Collections.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Content Collections:
Customisable Content Types

Content Collections supports content modelling with customizable schemas and validation via Zod.

"Transform your content into type-safe data collections, providing useful utilities for data fetching and parsing."
Source
"Content Collections uses a schema to define the fields of a collection. Computed fields can be added with the transform function."
Source
"The schema will validate the title and summary fields, ensuring data integrity."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Content Collections:
Custom React Components Supported

Payload CMS supports custom React components in collections, enabling rich content integration.

"Swap in your own React components to be used within this Collection."
Source
"Decap CMS exposes two constructs globally to allow you to create components inline."
Source
"The same object is also the default export if you import Decap CMS as an npm module."
Source
"Learn how to embed HubSpot forms in ButterCMS using a custom React component."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Content Collections:
Full Text Search Supported

Contentful supports full-text search across multiple fields, enhancing search capabilities.

"Full-text search is case insensitive and might return more results than expected. A query will ignore search tokens with less than 2 characters."
Source
"In Contentful, full-text search terms are left anchored. This means that when you, for example, search for 'house,' we will convert it into the."
Source
"In Contentful's GraphQL API you can do searching within different fields with collection filters. Equivalent to full-text searching."
Source
"Contentful does include some intriguing full-text search capabilities out-of-the-box that searches across all fields."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Content Collections:
Available

Content Collections offers starter kits and templates through Acquia and Astro.

(Expand section to see a list of Content Collections templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Content Collections.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Content Collections's Pricing
Standard
$5 / month
- Content import
- Type-safe data validation
- Access to API
Pro
$15 / month
- All Standard features
- Advanced validation options
- Support for custom transformations
Enterprise
$30 / month
- All Pro features
- Dedicated support
- Custom pricing options

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Content Collections? Try Wisp.
Wisp is the best solution for blogging. Try it free today!