HubSpot CMS vs Keystone
Compare HubSpot CMS and Keystone for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used HubSpot CMS and Keystone have to say about their overall experience with the product.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Keystone's Key Strengths
Read what users love about Keystone.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
Keystone's Key Issues
Read what issues users have with Keystone.
What Marketers & Content Creators Say
Hear from the users who uses HubSpot CMS and Keystone daily about their experience with the editors.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Keystone's Editorial Experience Highlights
What marketers love about Keystone's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Keystone's Editorial Experience Issues
What marketers dislike about Keystone's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
KeystoneJS does not specifically support a mobile first editing experience; the editing capabilities are primarily designed for desktop use.
"Keystone helps you build faster and scale further than any other CMS or App Framework. Describe your schema, and get a powerful GraphQL API & beautiful Management UI for your content and data."Source
"KeystoneJS is a powerful Node.js content management system and web app framework built on express and mongoose. It features an intuitive Admin UI."Source
"... Strapi is more oriented towards providing a mobile-friendly and customizable interface compared to KeystoneJS which has a more traditional desktop-focused UI."Source
"Keystone has a beautiful auto-generated Admin UI that is primarily designed for desktop use without a mobile-first editing option."Source
"Keystone's Admin UI will save you time and make managing your data easy, but there is no mention of mobile editing capabilities."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Keystone JS does not support automatic related blog linking, relying instead on manual relationships.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
KeystoneJS does not support automatic linking of CTAs to content through AI.
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Keystone.js does not support built-in external commenting features out of the box. Custom fields can be created, but not natively.
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
What Developers Say
Hear from developers who've integrated and built on HubSpot CMS and Keystone about their experiences.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Keystone's DX Highlights
What developers love about building with Keystone.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Keystone's DX Issues
What developers dislike about building with Keystone.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
KeystoneJS offers extensive content modeling capabilities with various field types and GraphQL API.
"Keystone helps you build faster and scale further with the programmable open source GraphQL API back-end for structured content projects."Source
"KeystoneJs is an open source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."Source
"KeystoneJs is an open-source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Keystone supports adding custom React components via Document fields in the rich text editor.
"The really cool stuff is behind the **`+`** button on the right of the toolbar – these are the **Custom Components**."Source
"They store structured data, and can be inserted (and edited!) anywhere in the document."Source
"If you need a field type which isn't provided, or you need a specialised version of an existing field type, you can define your own custom field type."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Keystone.js supports native full-text search across entire datasets, allowing robust search functionality.
"Native full-text search. A way for you and editors to easily search for strings across your entire dataset."Source
"Keystone manages three models fundamental for the whole system. The role of Keystone is to manage the content of basic pages for the main frontend app."Source
"Thanks for posting. It looks like you are calling the findOne query using the non-plural name on GraphQL; you can see a list of example GraphQL queries Keystone generates."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
KeystoneJS offers a starter kit to quickly create a new project.
(Expand section to see a list of Keystone templates and starter kits.)
Pricing & Plans
Compare the prices of HubSpot CMS and Keystone.