HubSpot CMS vs Keystone

Compare HubSpot CMS and Keystone for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Keystone
Keystone
The superpowered CMS for developers. Keystone helps you build faster and scale further than any other CMS or App Framework with a powerful GraphQL API & beautiful Management UI.

What Users Say

See what users who have used HubSpot CMS and Keystone have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Keystone's Key Strengths

Read what users love about Keystone.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Keystone's Key Issues

Read what issues users have with Keystone.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Keystone daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Keystone's Editorial Experience Highlights

What marketers love about Keystone's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Keystone's Editorial Experience Issues

What marketers dislike about Keystone's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Keystone:
Not Suitable for Mobile

KeystoneJS does not specifically support a mobile first editing experience; the editing capabilities are primarily designed for desktop use.

"Keystone helps you build faster and scale further than any other CMS or App Framework. Describe your schema, and get a powerful GraphQL API & beautiful Management UI for your content and data."
Source
"KeystoneJS is a powerful Node.js content management system and web app framework built on express and mongoose. It features an intuitive Admin UI."
Source
"... Strapi is more oriented towards providing a mobile-friendly and customizable interface compared to KeystoneJS which has a more traditional desktop-focused UI."
Source
"Keystone has a beautiful auto-generated Admin UI that is primarily designed for desktop use without a mobile-first editing option."
Source
"Keystone's Admin UI will save you time and make managing your data easy, but there is no mention of mobile editing capabilities."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Keystone:
No Automatic Content Linking

Keystone JS does not support automatic related blog linking, relying instead on manual relationships.

"Keystone facilitates building structured content but does not automate linking similar blog posts."
Source
"Keystone requires developers to manually define relationships between content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Keystone:
No Automatic CTA Linking

KeystoneJS does not support automatic linking of CTAs to content through AI.

"The document field does not include AI-based automatic CTA linking."
Source
"No built-in support for automatic call-to-action linking."
Source
"KeystoneJS does not feature automatic CTA linking in any form."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Keystone:
No Comments Supported

Keystone.js does not support built-in external commenting features out of the box. Custom fields can be created, but not natively.

"Keystone.js does not provide native support for external commenting features."
Source
"The platform focuses on content management but lacks built-in comment mechanisms."
Source
"Keystone can be extended with custom fields, but external commenting is not a built-in feature."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Keystone:
No Multi-tenancy

KeystoneJS does not support multi-tenancy for managing multiple client accounts in a single framework.

"KeystoneJS does not support multi-tenancy."
Source
"KeystoneJS is not optimized for multi-tenancy."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Keystone about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Keystone:
Medium
Integration of Keystone JS is moderately complex, with some specific challenges noted.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Keystone's DX Highlights

What developers love about building with Keystone.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Keystone's DX Issues

What developers dislike about building with Keystone.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Keystone:
Customisable Content Types

KeystoneJS offers extensive content modeling capabilities with various field types and GraphQL API.

"Keystone helps you build faster and scale further with the programmable open source GraphQL API back-end for structured content projects."
Source
"KeystoneJs is an open source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."
Source
"KeystoneJs is an open-source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Keystone:
Custom React Components Supported

Keystone supports adding custom React components via Document fields in the rich text editor.

"The really cool stuff is behind the **`+`** button on the right of the toolbar – these are the **Custom Components**."
Source
"They store structured data, and can be inserted (and edited!) anywhere in the document."
Source
"If you need a field type which isn't provided, or you need a specialised version of an existing field type, you can define your own custom field type."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Keystone:
Full Text Search Supported

Keystone.js supports native full-text search across entire datasets, allowing robust search functionality.

"Native full-text search. A way for you and editors to easily search for strings across your entire dataset."
Source
"Keystone manages three models fundamental for the whole system. The role of Keystone is to manage the content of basic pages for the main frontend app."
Source
"Thanks for posting. It looks like you are calling the findOne query using the non-plural name on GraphQL; you can see a list of example GraphQL queries Keystone generates."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Keystone:
Available

KeystoneJS offers a starter kit to quickly create a new project.

(Expand section to see a list of Keystone templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Keystone.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Keystone's Pricing
Open Source
$0 / forever
- Unlimited users
- Unlimited content
- Community support

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Keystone? Try Wisp.
Wisp is the best solution for blogging. Try it free today!