HubSpot CMS vs Prismic
Compare HubSpot CMS and Prismic for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used HubSpot CMS and Prismic have to say about their overall experience with the product.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Prismic's Key Strengths
Read what users love about Prismic.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
Prismic's Key Issues
Read what issues users have with Prismic.
What Marketers & Content Creators Say
Hear from the users who uses HubSpot CMS and Prismic daily about their experience with the editors.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Prismic's Editorial Experience Highlights
What marketers love about Prismic's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Prismic's Editorial Experience Issues
What marketers dislike about Prismic's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Prismic supports mobile experiences but lacks a fully functional mobile editor. Contentful offers API-first mobile management. Strapi promotes mobile-first design.
"Prismic's mobile interface is not usable from mobile."Source
"Prismic’s mobile interface is not usable from mobile. Responsiveness is improvable on smaller screens."Source
"Contentful provides features that enable content management delivery specifically for mobile contexts."Source
"Strapi enables mobile-first design and focuses on responsive designs that adapt to different devices."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Prismic does not support automatic related blog linking. Requires manual linkage using content relationships instead.
"Our blog posts would use a simple page type for things like tech comparisons, business management guides, list-style posts, etc."Source
"The only thing left for you to do is to rearrange your existing Next.js/Nuxt.js/SvelteKit components, making sure there's one slice component per file."Source
"To enable internal linking, you still need to define the route in your Prismic routes option."Source
"By default, <PrismicRichText> will render links using <PrismicLink>. This behavior can be customized."Source
"Proper on-page optimization includes tactics like keyword placement in headings, URLs, meta descriptions, strategic internal linking, etc."Source
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Prismic does not explicitly mention support for automatic CTA linking features using AI.
"Prismic's website features a 'Get started' CTA that is designed to encourage users to dive into Prismic's platform right away."Source
"Prismic helps thousands of customers manage on-brand content for their marketing websites, whether B2B (Business to Business) or B2C (Business to Customer)."Source
"Sanity stands out with its flexible editing environment and real-time collaboration capabilities, but Prismic does not mention automatic CTA linking."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Prismic does not have built-in commenting features; third-party solutions like Supabase and DISQUS can be integrated instead.
"A function similar to what Reddit does, or other social media platforms. If this is possible, is there anything I can look into to get started?"Source
"Enhancing static websites with interactivity not only enriches the user experience... by integrating commenting functionality using Supabase."Source
"Prismic has been fantastic but every time we have to build features like comments... it’s better to use Firebase and build out a custom CMS panel."Source
"Don't hesitate to leave us a comment at the end of the post. We are happy to help!"Source
"You can take the blog project to the next level by enabling readers to leave comments on articles."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
Prismic supports multi-tenancy through repository management but it's better to keep separate repos for distinct brands.
What Developers Say
Hear from developers who've integrated and built on HubSpot CMS and Prismic about their experiences.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Prismic's DX Highlights
What developers love about building with Prismic.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Prismic's DX Issues
What developers dislike about building with Prismic.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Prismic supports flexible content modeling through slices, fields, custom types, and page types.
"Prismic provides four main structures in content models: slices, fields, page types, and custom types."Source
"Prismic combines content structure with the necessary flexibility for seamless content modeling."Source
"Prismic offers flexible content modeling, enabling the creation of complex data models with multiple fields and relationships."Source
"There currently isn't any plan to support nested or grouped repeatable content within slices, indicating limitations."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Prismic supports custom React components through slice zones, allowing rich content integration.
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Prismic supports full-text search across multiple fields, including rich text, title, and key text.
"fulltext will search for a single term, passed as a string, or for multiple terms, passed as a string of terms with spaces between them. The search considers rich text, title, key text, select, and UID fields."Source
"Finding what you need quickly on a website is crucial for a positive user experience. A good search experience can ultimately enhance the user interface of a website."Source
"Other benefits include editable fields for SEO management, social sharing images, analyticsFull-Text Search, Customizable Templates, and more."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Multiple starter kits available for Next.js and SvelteKit using Prismic.
(Expand section to see a list of Prismic templates and starter kits.)
Pricing & Plans
Compare the prices of HubSpot CMS and Prismic.