HubSpot CMS vs Prismic

Compare HubSpot CMS and Prismic for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Prismic
Prismic
Prismic is a headless CMS that empowers marketers to release on-brand pages quickly while leveraging modern tech stacks like Next.js, Nuxt, and SvelteKit.

What Users Say

See what users who have used HubSpot CMS and Prismic have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Prismic's Key Strengths

Read what users love about Prismic.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Prismic's Key Issues

Read what issues users have with Prismic.

Looking for a better alternative to HubSpot CMS & Prismic? Try Wisp.
Wisp is the best solution for blogging. Try it free today!

What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Prismic daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Prismic's Editorial Experience Highlights

What marketers love about Prismic's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Prismic's Editorial Experience Issues

What marketers dislike about Prismic's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Prismic:
Limited Mobile Experience

Prismic supports mobile experiences but lacks a fully functional mobile editor. Contentful offers API-first mobile management. Strapi promotes mobile-first design.

"Prismic's mobile interface is not usable from mobile."
Source
"Prismic’s mobile interface is not usable from mobile. Responsiveness is improvable on smaller screens."
Source
"Contentful provides features that enable content management delivery specifically for mobile contexts."
Source
"Strapi enables mobile-first design and focuses on responsive designs that adapt to different devices."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Prismic:
No Automatic Content Linking

Prismic does not support automatic related blog linking. Requires manual linkage using content relationships instead.

"Our blog posts would use a simple page type for things like tech comparisons, business management guides, list-style posts, etc."
Source
"The only thing left for you to do is to rearrange your existing Next.js/Nuxt.js/SvelteKit components, making sure there's one slice component per file."
Source
"To enable internal linking, you still need to define the route in your Prismic routes option."
Source
"By default, <PrismicRichText> will render links using <PrismicLink>. This behavior can be customized."
Source
"Proper on-page optimization includes tactics like keyword placement in headings, URLs, meta descriptions, strategic internal linking, etc."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Prismic:
Unknown

Prismic does not explicitly mention support for automatic CTA linking features using AI.

"Prismic's website features a 'Get started' CTA that is designed to encourage users to dive into Prismic's platform right away."
Source
"Prismic helps thousands of customers manage on-brand content for their marketing websites, whether B2B (Business to Business) or B2C (Business to Customer)."
Source
"Sanity stands out with its flexible editing environment and real-time collaboration capabilities, but Prismic does not mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Prismic:
No Comments Supported

Prismic does not have built-in commenting features; third-party solutions like Supabase and DISQUS can be integrated instead.

"A function similar to what Reddit does, or other social media platforms. If this is possible, is there anything I can look into to get started?"
Source
"Enhancing static websites with interactivity not only enriches the user experience... by integrating commenting functionality using Supabase."
Source
"Prismic has been fantastic but every time we have to build features like comments... it’s better to use Firebase and build out a custom CMS panel."
Source
"Don't hesitate to leave us a comment at the end of the post. We are happy to help!"
Source
"You can take the blog project to the next level by enabling readers to leave comments on articles."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Prismic:
Limited Multi-tenancy

Prismic supports multi-tenancy through repository management but it's better to keep separate repos for distinct brands.

"It's better to have two separate repositories for each site. Having a single repo would be an easy solution if you know that the structure of both sites has little chance of changing."
Source
"Multi-tenancy is having multiple organizations using your app instead of just normal users."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Prismic about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Prismic:
Medium
Prismic offers a user-friendly integration process, but users report specific limitations and issues based on their projects.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Prismic's DX Highlights

What developers love about building with Prismic.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Prismic's DX Issues

What developers dislike about building with Prismic.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Prismic:
Customisable Content Types

Prismic supports flexible content modeling through slices, fields, custom types, and page types.

"Prismic provides four main structures in content models: slices, fields, page types, and custom types."
Source
"Prismic combines content structure with the necessary flexibility for seamless content modeling."
Source
"Prismic offers flexible content modeling, enabling the creation of complex data models with multiple fields and relationships."
Source
"There currently isn't any plan to support nested or grouped repeatable content within slices, indicating limitations."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Prismic:
Custom React Components Supported

Prismic supports custom React components through slice zones, allowing rich content integration.

"With this package, you can: Display slice zones with custom components."
Source
"If you need to add all custom slices before or after slice zone you can do something like this."
Source
"You can create your own wrapper component to do this."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Prismic:
Full Text Search Supported

Prismic supports full-text search across multiple fields, including rich text, title, and key text.

"fulltext will search for a single term, passed as a string, or for multiple terms, passed as a string of terms with spaces between them. The search considers rich text, title, key text, select, and UID fields."
Source
"Finding what you need quickly on a website is crucial for a positive user experience. A good search experience can ultimately enhance the user interface of a website."
Source
"Other benefits include editable fields for SEO management, social sharing images, analyticsFull-Text Search, Customizable Templates, and more."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Prismic:
Available

Multiple starter kits available for Next.js and SvelteKit using Prismic.

(Expand section to see a list of Prismic templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Prismic.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Prismic's Pricing
Free
$0 / month
- 1 user
- 4 million API calls a month
- 100 GB of built-in CDN bandwidth a month
- 2 locales
- Visual Page Builder
- Unlimited documents
- Unlimited types
- Unlimited assets
- Image optimization and processing
- Migration API
Starter
$10 / month
- 3 users
- 100 GB of built-in CDN bandwidth a month
- 3 locales
Small
$25 / month
- 7 users
- 4 locales
Medium
$150 / month
- 25 users
- 5 million API calls a month
- 500 GB of built-in CDN bandwidth a month
- 5 locales
- User roles
Platinum
$675 / month
- Unlimited users
- 10 million API calls a month
- 1 TB of built-in CDN bandwidth a month
- 8 locales
- Development environment
Enterprise
$0 / Custom
- Custom usage quotas
- 2 development environments
- Backups
- Roles per locale (custom)
- Customer Success Manager
- SSO
- Infosec and legal review
- Support and uptime SLAs
- Priority/Premium support
- Custom training sessions

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Prismic? Try Wisp.
Wisp is the best solution for blogging. Try it free today!