HubSpot CMS vs Directus

Compare HubSpot CMS and Directus for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Directus
Directus
Directus is a headless CMS and backend platform for managing complex content structures and digital assets, offering customizable solutions for developers and empowering teams to build faster.

What Users Say

See what users who have used HubSpot CMS and Directus have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Directus's Key Strengths

Read what users love about Directus.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Directus's Key Issues

Read what issues users have with Directus.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Directus daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Directus's Editorial Experience Highlights

What marketers love about Directus's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Directus's Editorial Experience Issues

What marketers dislike about Directus's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Directus:
Mobile-First Experience

Directus supports mobile content creation via its mobile app and user-friendly interface.

"Layouts provide intuitive displays to view and interact with Items in a Collection."
Source
"Explore the features and benefits of the Directus Mobile App for seamless content management on-the-go."
Source
"The Directus Studio App serves as a comprehensive no-code interface for managing and presenting data, content, and assets."
Source
"Directus stands out as a fully open-source platform, designed to be modular and extensible."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Directus:
No Automatic Content Linking

Directus does not support automatic related blog linking; only manual relationships are available.

"Directus provides a way to manually link related content but does not have AI-driven auto-linking."
Source
"Directus emphasizes creating and managing relationships manually for SEO purposes."
Source
"Discussion highlights the lack of built-in automatic internal linking features."
Source
"Directus focuses more on policies and access control rather than auto-linking features."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Directus:
No Automatic CTA Linking

Directus does not support automatic linking of CTAs to content through AI features.

"Directus offers a highly flexible API and content management system but lacks a specific feature for automatic CTA linking."
Source
"While Directus has released AI extensions, they do not include features for automatic CTA linking."
Source
"Traditional CMS architectures, including Directus, are not designed to support AI-driven content strategies like automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Directus:
Comments Supported

Directus supports commenting directly on items for team collaboration with mentions and editing options.

"Encourage team collaboration directly within your content for things like approval processes and feedback."
Source
"Comments are a collaboration tool and can be left on items from the sidebar."
Source
"To create a comment, follow the steps: Navigate to the Content Module, select the desired Collection, select the desired Item and submit your comment."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Directus:
Multi-tenancy Supported

Directus supports multi-tenancy through project and role scoping, allowing for isolated environments for different clients.

"The Multi-tenant SaaS starter kit is designed to streamline the backend infrastructure for Software as a Service (SaaS) applications. The user data is setup as a simple project and task as an example only, but you can build whatever you desire."
Source
"Directus supports multi-tenant architectures, ensuring that each Professional Project is isolated within its own container. This approach guarantees dedicated minimum resources."
Source
"Directus has multi-tenancy in that you can create different projects that each have their own database. Within each project you have the ability to create different roles to manage specific access."
Source
"Multitenancy is an architecture that allows multiple tenants (e.g., customers) to be managed by the platform. There are two main ways to achieve multitenancy: project scoping and role scoping."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Directus about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Directus:
Medium
Integration is generally straightforward but requires careful configuration and may involve technical complexities.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Directus's DX Highlights

What developers love about building with Directus.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Directus's DX Issues

What developers dislike about building with Directus.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Directus:
Customisable Content Types

Directus provides robust content modelling capabilities, including custom collections, fields, and relationships.

"The Directus data studio enables no-code configuration and management for any SQL database, with no arbitrary restrictions on how you build your data model."
Source
"Directus collections help you manage your data. Create custom collections, define fields, configure relationships, and leverage features like content versioning."
Source
"Directus supports creating collections, defining fields, and configuring relationships, forming a comprehensive content model."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Directus:
Limited Customization

Directus allows for integration with React using its SDK, but fully custom React components are not natively supported.

"Integrating Directus with React applications provides a powerful combination for building dynamic and real-time web applications."
Source
"Directus provides a set of reusable UI components that can be used when building extensions."
Source
"Custom Modules are completely open-ended components that allow you to create new experiences within the Directus platform."
Source
"Custom Interfaces allow you to create new ways of viewing or interacting with field data on the Item Detail page."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Directus:
Full Text Search Supported

Directus supports full text search across multiple fields with built-in indexing for enhanced performance.

"Full text search is a powerful feature in Directus that allows users to perform comprehensive searches across their data collections."
Source
"Directus offers robust search capabilities that allow users to quickly find the data they need within their collections."
Source
"Directus Features: Full Text Search, Role-Based Permissions, Content Management."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Directus:
Available

Directus offers community-maintained templates and premium starter kits for projects.

(Expand section to see a list of Directus templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Directus.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Directus's Pricing
Starter
$15 / month
- 1 Studio User Included
- 5,000 DB Entries
- 50,000 API requests
Professional
$99 / month
- 5 Studio Users Included
- 75,000 DB Entries
- 250,000 API requests
Business
$499 / month
- 10 Studio Users included
- 250,000 DB entries
- 1,000,000 API requests
- SSO included
- Support add-on
Enterprise
$0 / custom
- Custom Studio Users
- Custom DB Entries
- Custom API Requests
- Multiple Environments
- Premium Support and SLAs

Compare with other technologies

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Wisp is the best solution for blogging. Try it free today!