HubSpot CMS vs Magnolia
Compare HubSpot CMS and Magnolia for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
At a Glance
Quick overview of key features differences between HubSpot CMS and Magnolia. Click on any feature to read more details.
| Feature | HubSpot CMS | Magnolia |
|---|---|---|
| Basic Features | ||
| Hosting Option | Cloud Only | Cloud & Self-hosted |
| Content Modeling | Limited | |
| Blog on Subdomain | ||
| Blog on Subdirectory | ||
| Marketer Experience | ||
| Mobile-first Experience | ||
| Automatic Content Linking | Limited | Unknown |
| Automatic CTA Linking | Limited | Limited |
| Engage with Comments | Limited | |
| Multi-tenancy | Limited | |
| Read all reviews from marketers → | ||
| Developer Experience | ||
| Ease of Integration | Medium | Medium |
| Custom React Components | ||
| Full Text Search | ||
| Starter Kits | (5 kits) | (3 kits) |
| Read all reviews from developers → | ||
What Users Say
See what users who have used HubSpot CMS and Magnolia have to say about their overall experience with the product.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Magnolia's Key Strengths
Read what users love about Magnolia.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
Magnolia's Key Issues
Read what issues users have with Magnolia.
What Marketers & Content Creators Say
Hear from the users who uses HubSpot CMS and Magnolia daily about their experience with the editors.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Magnolia's Editorial Experience Highlights
What marketers love about Magnolia's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Magnolia's Editorial Experience Issues
What marketers dislike about Magnolia's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Magnolia CMS supports mobile-first experience with a focus on creating content on mobile devices.
"Focused on delivering modern UX designs with a mobile-first mindset."Source
"Start building responsive, mobile-first experience sites using web components with React, Angular or Vue."Source
"Focus then shifted to mobile first, omni-channel experience, personalisation, loyalty and analytics."Source
"Their rebuild of the software for a tablet and mobile first design."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
The feature of automatic related blog linking is unclear from the available documentation and sources.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Magnolia offers AI features that assist in automatic content creation, but specific CTA linking is not detailed.
"Magnolia’s AI Accelerator brings flexibility and composability to AI in digital experiences, by supporting connections to any generative AI engines to speed up content creation."Source
"Magnolia equips you with powerful tooling and an easy to use interface so that you can work more effectively and launch experiences faster."Source
"This feature was experimental and relied on outdated and unmaintained libraries."Source
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Magnolia CMS supports commenting with moderation, email notifications, and anonymous comments.
"This module offers commenting features as well as the possibility of liking or disliking comments. You can moderate comments or mark as author’s favourite."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
Magnolia supports multi-tenancy, allowing agencies to manage multiple client sites with separate configurations.
"Multi-tenancy and the ability to share content assets - while also being able to configure access on a per-tenant basis - is crucial in today's..."Source
"With Magnolia's multi-site, multi-language and multi-tenancy capabilities, you can centrally manage your network of franchises, country sites or subsidiary websites."Source
"Using the Multisite module, you can set up and run multiple websites with different domains and languages from one Magnolia installation."Source
What Developers Say
Hear from developers who've integrated and built on HubSpot CMS and Magnolia about their experiences.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Magnolia's DX Highlights
What developers love about building with Magnolia.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Magnolia's DX Issues
What developers dislike about building with Magnolia.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Magnolia CMS supports content modelling with customizable content types and properties.
"Magnolia allows you to manage all your content and media in one place. Flexible content modeling."Source
"A content model defines the structure and attributes of content for a specific project, including content types."Source
"The Magnolia Content Types module is a tool to define the content model in Magnolia, creating a shared understanding across the domains."Source
"A model definition describes the properties of a content type, including fields and relationships."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Custom React components are supported through the Magnolia React Editor allowing dynamic content management.
"The Magnolia React Editor provides a lightweight, fully-featured library connecting React projects with the WYSIWYG authoring experience."Source
"Magnolia React Templating allows you to use React JSX Components in Magnolia templates."Source
"Components render content entered by editors in dialogs, supporting nested components."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Fully supports full-text search across all content with real-time results customization.
"Magnolia’s search works using the Lucene algorithm where by default all properties mentioned in the index-rule receive a boost value of 1.0."Source
"The Find Bar allows you to search across all content search inside and outside Magnolia (federated search, enterprise search). The search covers all Magnolia and custom-content apps, assets and pages."Source
"It offers powerful full-text search across all your content and provides a starting point for many tasks."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Magnolia CMS has several starter kits available for developers.
(Expand section to see a list of Magnolia templates and starter kits.)
Pricing & Plans
Compare the prices of HubSpot CMS and Magnolia.
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.