HubSpot CMS vs XM Cloud

Compare HubSpot CMS and XM Cloud for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.

What Users Say

See what users who have used HubSpot CMS and XM Cloud have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and XM Cloud daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and XM Cloud about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and XM Cloud.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription

Compare with other technologies

Looking for a better alternative to HubSpot CMS & XM Cloud? Try Wisp.
Wisp is the best solution for blogging. Try it free today!