XM Cloud vs Hygraph

Compare XM Cloud and Hygraph for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
Hygraph
Hygraph
Hygraph is a headless CMS that simplifies content management and accelerates content delivery, helping teams manage and distribute content globally with speed and ease.

What Users Say

See what users who have used XM Cloud and Hygraph have to say about their overall experience with the product.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

Hygraph's Key Strengths

Read what users love about Hygraph.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

Hygraph's Key Issues

Read what issues users have with Hygraph.

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What Marketers & Content Creators Say

Hear from the users who uses XM Cloud and Hygraph daily about their experience with the editors.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

Hygraph's Editorial Experience Highlights

What marketers love about Hygraph's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Hygraph's Editorial Experience Issues

What marketers dislike about Hygraph's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source
Hygraph:
Limited Mobile Experience

Hygraph supports mobile content management but lacks a fully dedicated mobile-first editing experience.

"A true mobile CMS gives you all the features of a mobile BaaS and editorial workflows for non-technical users."
Source
"Hygraph offers features for both developers and content creators."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source
Hygraph:
No Automatic Content Linking

Hygraph does not automatically link related blog posts; manual linking is required.

"This new feature will automatically be available in your Hygraph project."
Source
"Hygraph offers a comprehensive suite of advanced editorial functionalities that cater to the diverse needs of content teams."
Source
"You can expand Hygraph’s management features to create a custom field."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source
Hygraph:
No Automatic CTA Linking

Hygraph does not support automatic CTA linking directly through AI features.

"The platform allows for modular components, but does not mention automatic linking of CTAs to content."
Source
"Hygraph CMS focuses on headless content management, lacking automatic content-to-CTA associations."
Source
"Hygraph enables flexible content structuring but does not include automated CTA linking functionality."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source
Hygraph:
Comments Supported

Hygraph supports commenting on content entries with features for notifications and assigning comments.

"Commenting is a functionality designed with larger teams containing multiple content editors in mind, to promote work collaboration."
Source
"We launched our commenting feature that allows users to add comments to content entries, assign and notify other users, and resolve them upon completion."
Source
"It allows us to publish or delete the comment in our Hygraph dashboard."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source
Hygraph:
Multi-tenancy Supported

Hygraph supports multi-tenancy, allowing agencies to manage multiple client accounts with separate access.

"Multi-tenancy is an architecture in which a single instance of a software application serves multiple customers."
Source
"A multi-tenant CMS is a content management system with a single software instance that can serve multiple web properties or tenants."
Source

What Developers Say

Hear from developers who've integrated and built on XM Cloud and Hygraph about their experiences.

Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.
Ease of Integrating Hygraph:
Medium
Users report some ease in integration but experience API call limitations and hydration issues.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

Hygraph's DX Highlights

What developers love about building with Hygraph.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Hygraph's DX Issues

What developers dislike about building with Hygraph.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source
Hygraph:
Customisable Content Types

Hygraph supports built-in content modeling with customizable content types, sortable relations, and various field types.

"Hygraph has several unique features in the headless CMS space. This is by no means an extensive list... sortable relations, remote fields, and a high-powered permission system."
Source
"Hygraph enables both developers and non-developers to create and edit schemas directly within its interface."
Source
"The contents of the form to create an entry depend on the schema configuration for that model."
Source
"All default and custom content types come with some managed system fields. Field types, Contains information about the field types you can use in your project."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source
Hygraph:
No Custom React Components Supported

Hygraph does not support custom React components in its content editor.

"A component is a predefined set of fields that can be reused across models and content entries."
Source
"Hygraph automatically generates queries for fetching single, and multiple entries for each defined content type belonging to your project."
Source
"These should show how to extend the Hygraph UI with your own custom components."
Source
"Neither Directus or Strapi seem to offer this. Hygraph has a..."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source
Hygraph:
No Full Text Search

Hygraph does not support full-text search. Users can only search by specific fields like Author and Title.

"Hygraph does not support Full Text Search currently. Rich Text or JSON is currently not supported. It's also not possible to filter or search for multi-value fields, colors, and coordinates."
Source
"Note that Hygraph does not support full text search at the moment, which means searching through Rich Text or JSON is currently not possible."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Hygraph:
Available

Hygraph provides several starter kits for projects.

(Expand section to see a list of Hygraph templates and starter kits.)

Pricing & Plans

Compare the prices of XM Cloud and Hygraph.

XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription
Hygraph's Pricing
Hobby
$0 / month
- 2 locales
- 3 seats
- 2 standard roles
- 10 components
- Unlimited asset storage
- 50MB per asset upload size (maximum)
- Live preview
- Commenting and assignment workflow
Growth
$199 / month
- Everything in Hobby
- 3 locales
- 10 seats
- 4 standard roles
- 200MB per asset upload size (maximum)
- Connect your remote source
- 14-day version retention
- Email support desk
- Expand seats, entries, API calls and more with billable add-ons
Enterprise
$0 / custom
- Everything in Growth
- Custom limits on users, roles, entries, locales, API calls, components
- Custom number of remote sources
- Version retention for a whole year
- Scheduled publishing
- Dedicated infrastructures, global CDN coverage, and 24/7 monitoring
- Security & governance controls, fine-grained permissions, and audit logs
- Single Sign-on (SSO)
- Multitenancy
- Instant one-click backup recovery
- Dedicated support in onboarding, architecture, training, and success
- Custom uptime and support SLAs

Compare with other technologies

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