XM Cloud vs Keystone

Compare XM Cloud and Keystone for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
Keystone
Keystone
The superpowered CMS for developers. Keystone helps you build faster and scale further than any other CMS or App Framework with a powerful GraphQL API & beautiful Management UI.

What Users Say

See what users who have used XM Cloud and Keystone have to say about their overall experience with the product.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

Keystone's Key Strengths

Read what users love about Keystone.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

Keystone's Key Issues

Read what issues users have with Keystone.

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What Marketers & Content Creators Say

Hear from the users who uses XM Cloud and Keystone daily about their experience with the editors.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

Keystone's Editorial Experience Highlights

What marketers love about Keystone's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Keystone's Editorial Experience Issues

What marketers dislike about Keystone's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source
Keystone:
Not Suitable for Mobile

KeystoneJS does not specifically support a mobile first editing experience; the editing capabilities are primarily designed for desktop use.

"Keystone helps you build faster and scale further than any other CMS or App Framework. Describe your schema, and get a powerful GraphQL API & beautiful Management UI for your content and data."
Source
"KeystoneJS is a powerful Node.js content management system and web app framework built on express and mongoose. It features an intuitive Admin UI."
Source
"... Strapi is more oriented towards providing a mobile-friendly and customizable interface compared to KeystoneJS which has a more traditional desktop-focused UI."
Source
"Keystone has a beautiful auto-generated Admin UI that is primarily designed for desktop use without a mobile-first editing option."
Source
"Keystone's Admin UI will save you time and make managing your data easy, but there is no mention of mobile editing capabilities."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source
Keystone:
No Automatic Content Linking

Keystone JS does not support automatic related blog linking, relying instead on manual relationships.

"Keystone facilitates building structured content but does not automate linking similar blog posts."
Source
"Keystone requires developers to manually define relationships between content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source
Keystone:
No Automatic CTA Linking

KeystoneJS does not support automatic linking of CTAs to content through AI.

"The document field does not include AI-based automatic CTA linking."
Source
"No built-in support for automatic call-to-action linking."
Source
"KeystoneJS does not feature automatic CTA linking in any form."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source
Keystone:
No Comments Supported

Keystone.js does not support built-in external commenting features out of the box. Custom fields can be created, but not natively.

"Keystone.js does not provide native support for external commenting features."
Source
"The platform focuses on content management but lacks built-in comment mechanisms."
Source
"Keystone can be extended with custom fields, but external commenting is not a built-in feature."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source
Keystone:
No Multi-tenancy

KeystoneJS does not support multi-tenancy for managing multiple client accounts in a single framework.

"KeystoneJS does not support multi-tenancy."
Source
"KeystoneJS is not optimized for multi-tenancy."
Source

What Developers Say

Hear from developers who've integrated and built on XM Cloud and Keystone about their experiences.

Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.
Ease of Integrating Keystone:
Medium
Integration of Keystone JS is moderately complex, with some specific challenges noted.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

Keystone's DX Highlights

What developers love about building with Keystone.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Keystone's DX Issues

What developers dislike about building with Keystone.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source
Keystone:
Customisable Content Types

KeystoneJS offers extensive content modeling capabilities with various field types and GraphQL API.

"Keystone helps you build faster and scale further with the programmable open source GraphQL API back-end for structured content projects."
Source
"KeystoneJs is an open source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."
Source
"KeystoneJs is an open-source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source
Keystone:
Custom React Components Supported

Keystone supports adding custom React components via Document fields in the rich text editor.

"The really cool stuff is behind the **`+`** button on the right of the toolbar – these are the **Custom Components**."
Source
"They store structured data, and can be inserted (and edited!) anywhere in the document."
Source
"If you need a field type which isn't provided, or you need a specialised version of an existing field type, you can define your own custom field type."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source
Keystone:
Full Text Search Supported

Keystone.js supports native full-text search across entire datasets, allowing robust search functionality.

"Native full-text search. A way for you and editors to easily search for strings across your entire dataset."
Source
"Keystone manages three models fundamental for the whole system. The role of Keystone is to manage the content of basic pages for the main frontend app."
Source
"Thanks for posting. It looks like you are calling the findOne query using the non-plural name on GraphQL; you can see a list of example GraphQL queries Keystone generates."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Keystone:
Available

KeystoneJS offers a starter kit to quickly create a new project.

(Expand section to see a list of Keystone templates and starter kits.)

Pricing & Plans

Compare the prices of XM Cloud and Keystone.

XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription
Keystone's Pricing
Open Source
$0 / forever
- Unlimited users
- Unlimited content
- Community support

Compare with other technologies

Looking for a better alternative to XM Cloud & Keystone? Try Wisp.
Wisp is the best solution for blogging. Try it free today!