XM Cloud vs Keystone
Compare XM Cloud and Keystone for your content needs. Find out what actual users are saying about each product and which one is best suited for you!


What Users Say
See what users who have used XM Cloud and Keystone have to say about their overall experience with the product.
XM Cloud's Key Strengths
Read what users love about XM Cloud.
Keystone's Key Strengths
Read what users love about Keystone.
XM Cloud's Key Issues
Read what issues users have with XM Cloud.
Keystone's Key Issues
Read what issues users have with Keystone.
What Marketers & Content Creators Say
Hear from the users who uses XM Cloud and Keystone daily about their experience with the editors.
XM Cloud's Editorial Experience Highlights
What marketers love about XM Cloud's editor.
Keystone's Editorial Experience Highlights
What marketers love about Keystone's editor.
XM Cloud's Editorial Experience Issues
What marketers dislike about XM Cloud's editor.
Keystone's Editorial Experience Issues
What marketers dislike about Keystone's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.
KeystoneJS does not specifically support a mobile first editing experience; the editing capabilities are primarily designed for desktop use.
"Keystone helps you build faster and scale further than any other CMS or App Framework. Describe your schema, and get a powerful GraphQL API & beautiful Management UI for your content and data."Source
"KeystoneJS is a powerful Node.js content management system and web app framework built on express and mongoose. It features an intuitive Admin UI."Source
"... Strapi is more oriented towards providing a mobile-friendly and customizable interface compared to KeystoneJS which has a more traditional desktop-focused UI."Source
"Keystone has a beautiful auto-generated Admin UI that is primarily designed for desktop use without a mobile-first editing option."Source
"Keystone's Admin UI will save you time and make managing your data easy, but there is no mention of mobile editing capabilities."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
XM Cloud does not support automatic linking of related blog posts; linking must be done manually.
Keystone JS does not support automatic related blog linking, relying instead on manual relationships.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.
KeystoneJS does not support automatic linking of CTAs to content through AI.
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.
"You can add comments to projects, stages, or tasks when collaborating with other users."Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."Source
Keystone.js does not support built-in external commenting features out of the box. Custom fields can be created, but not natively.
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.
"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."Source
What Developers Say
Hear from developers who've integrated and built on XM Cloud and Keystone about their experiences.
XM Cloud's DX Highlights
What developers love about building with XM Cloud.
Keystone's DX Highlights
What developers love about building with Keystone.
XM Cloud's DX Issues
What developers dislike about building with XM Cloud.
Keystone's DX Issues
What developers dislike about building with Keystone.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.
KeystoneJS offers extensive content modeling capabilities with various field types and GraphQL API.
"Keystone helps you build faster and scale further with the programmable open source GraphQL API back-end for structured content projects."Source
"KeystoneJs is an open source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."Source
"KeystoneJs is an open-source Node.js CMS with a wide range of features including a user-friendly admin UI, content modelling, and a powerful GraphQL API."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.
"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."Source
Keystone supports adding custom React components via Document fields in the rich text editor.
"The really cool stuff is behind the **`+`** button on the right of the toolbar – these are the **Custom Components**."Source
"They store structured data, and can be inserted (and edited!) anywhere in the document."Source
"If you need a field type which isn't provided, or you need a specialised version of an existing field type, you can define your own custom field type."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.
"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."Source
Keystone.js supports native full-text search across entire datasets, allowing robust search functionality.
"Native full-text search. A way for you and editors to easily search for strings across your entire dataset."Source
"Keystone manages three models fundamental for the whole system. The role of Keystone is to manage the content of basic pages for the main frontend app."Source
"Thanks for posting. It looks like you are calling the findOne query using the non-plural name on GraphQL; you can see a list of example GraphQL queries Keystone generates."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Sitecore XM Cloud has various starter kits including Next.js and Angular templates.
(Expand section to see a list of XM Cloud templates and starter kits.)
KeystoneJS offers a starter kit to quickly create a new project.
(Expand section to see a list of Keystone templates and starter kits.)
Pricing & Plans
Compare the prices of XM Cloud and Keystone.