XM Cloud vs Prismic

Compare XM Cloud and Prismic for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
Prismic
Prismic
Prismic is a headless CMS that empowers marketers to release on-brand pages quickly while leveraging modern tech stacks like Next.js, Nuxt, and SvelteKit.

What Users Say

See what users who have used XM Cloud and Prismic have to say about their overall experience with the product.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

Prismic's Key Strengths

Read what users love about Prismic.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

Prismic's Key Issues

Read what issues users have with Prismic.

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What Marketers & Content Creators Say

Hear from the users who uses XM Cloud and Prismic daily about their experience with the editors.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

Prismic's Editorial Experience Highlights

What marketers love about Prismic's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Prismic's Editorial Experience Issues

What marketers dislike about Prismic's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source
Prismic:
Limited Mobile Experience

Prismic supports mobile experiences but lacks a fully functional mobile editor. Contentful offers API-first mobile management. Strapi promotes mobile-first design.

"Prismic's mobile interface is not usable from mobile."
Source
"Prismic’s mobile interface is not usable from mobile. Responsiveness is improvable on smaller screens."
Source
"Contentful provides features that enable content management delivery specifically for mobile contexts."
Source
"Strapi enables mobile-first design and focuses on responsive designs that adapt to different devices."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source
Prismic:
No Automatic Content Linking

Prismic does not support automatic related blog linking. Requires manual linkage using content relationships instead.

"Our blog posts would use a simple page type for things like tech comparisons, business management guides, list-style posts, etc."
Source
"The only thing left for you to do is to rearrange your existing Next.js/Nuxt.js/SvelteKit components, making sure there's one slice component per file."
Source
"To enable internal linking, you still need to define the route in your Prismic routes option."
Source
"By default, <PrismicRichText> will render links using <PrismicLink>. This behavior can be customized."
Source
"Proper on-page optimization includes tactics like keyword placement in headings, URLs, meta descriptions, strategic internal linking, etc."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source
Prismic:
Unknown

Prismic does not explicitly mention support for automatic CTA linking features using AI.

"Prismic's website features a 'Get started' CTA that is designed to encourage users to dive into Prismic's platform right away."
Source
"Prismic helps thousands of customers manage on-brand content for their marketing websites, whether B2B (Business to Business) or B2C (Business to Customer)."
Source
"Sanity stands out with its flexible editing environment and real-time collaboration capabilities, but Prismic does not mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source
Prismic:
No Comments Supported

Prismic does not have built-in commenting features; third-party solutions like Supabase and DISQUS can be integrated instead.

"A function similar to what Reddit does, or other social media platforms. If this is possible, is there anything I can look into to get started?"
Source
"Enhancing static websites with interactivity not only enriches the user experience... by integrating commenting functionality using Supabase."
Source
"Prismic has been fantastic but every time we have to build features like comments... it’s better to use Firebase and build out a custom CMS panel."
Source
"Don't hesitate to leave us a comment at the end of the post. We are happy to help!"
Source
"You can take the blog project to the next level by enabling readers to leave comments on articles."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source
Prismic:
Limited Multi-tenancy

Prismic supports multi-tenancy through repository management but it's better to keep separate repos for distinct brands.

"It's better to have two separate repositories for each site. Having a single repo would be an easy solution if you know that the structure of both sites has little chance of changing."
Source
"Multi-tenancy is having multiple organizations using your app instead of just normal users."
Source

What Developers Say

Hear from developers who've integrated and built on XM Cloud and Prismic about their experiences.

Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.
Ease of Integrating Prismic:
Medium
Prismic offers a user-friendly integration process, but users report specific limitations and issues based on their projects.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

Prismic's DX Highlights

What developers love about building with Prismic.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Prismic's DX Issues

What developers dislike about building with Prismic.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source
Prismic:
Customisable Content Types

Prismic supports flexible content modeling through slices, fields, custom types, and page types.

"Prismic provides four main structures in content models: slices, fields, page types, and custom types."
Source
"Prismic combines content structure with the necessary flexibility for seamless content modeling."
Source
"Prismic offers flexible content modeling, enabling the creation of complex data models with multiple fields and relationships."
Source
"There currently isn't any plan to support nested or grouped repeatable content within slices, indicating limitations."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source
Prismic:
Custom React Components Supported

Prismic supports custom React components through slice zones, allowing rich content integration.

"With this package, you can: Display slice zones with custom components."
Source
"If you need to add all custom slices before or after slice zone you can do something like this."
Source
"You can create your own wrapper component to do this."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source
Prismic:
Full Text Search Supported

Prismic supports full-text search across multiple fields, including rich text, title, and key text.

"fulltext will search for a single term, passed as a string, or for multiple terms, passed as a string of terms with spaces between them. The search considers rich text, title, key text, select, and UID fields."
Source
"Finding what you need quickly on a website is crucial for a positive user experience. A good search experience can ultimately enhance the user interface of a website."
Source
"Other benefits include editable fields for SEO management, social sharing images, analyticsFull-Text Search, Customizable Templates, and more."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Prismic:
Available

Multiple starter kits available for Next.js and SvelteKit using Prismic.

(Expand section to see a list of Prismic templates and starter kits.)

Pricing & Plans

Compare the prices of XM Cloud and Prismic.

XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription
Prismic's Pricing
Free
$0 / month
- 1 user
- 4 million API calls a month
- 100 GB of built-in CDN bandwidth a month
- 2 locales
- Visual Page Builder
- Unlimited documents
- Unlimited types
- Unlimited assets
- Image optimization and processing
- Migration API
Starter
$10 / month
- 3 users
- 100 GB of built-in CDN bandwidth a month
- 3 locales
Small
$25 / month
- 7 users
- 4 locales
Medium
$150 / month
- 25 users
- 5 million API calls a month
- 500 GB of built-in CDN bandwidth a month
- 5 locales
- User roles
Platinum
$675 / month
- Unlimited users
- 10 million API calls a month
- 1 TB of built-in CDN bandwidth a month
- 8 locales
- Development environment
Enterprise
$0 / Custom
- Custom usage quotas
- 2 development environments
- Backups
- Roles per locale (custom)
- Customer Success Manager
- SSO
- Infosec and legal review
- Support and uptime SLAs
- Priority/Premium support
- Custom training sessions

Compare with other technologies

Looking for a better alternative to XM Cloud & Prismic? Try Wisp.
Wisp is the best solution for blogging. Try it free today!