XM Cloud vs Sanity

Compare XM Cloud and Sanity for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
Sanity
Sanity
Sanity is a modern content platform that empowers teams to manage, collaborate, and deliver rich digital experiences with real-time editing and API-driven architecture.

At a Glance

Quick overview of key features differences between XM Cloud and Sanity. Click on any feature to read more details.

FeatureXM CloudSanity
Basic Features
Hosting Option
Cloud & Self-hosted
Cloud & Self-hosted
Content Modeling
Blog on Subdomain
Blog on Subdirectory
Marketer Experience
Mobile-first Experience
Limited
Automatic Content Linking
Automatic CTA Linking
Limited
Engage with Comments
Multi-tenancy
Limited
Read all reviews from marketers
Developer Experience
Ease of Integration
Hard
Medium
Custom React Components
Full Text Search
Limited
Starter Kits
(4 kits)
(3 kits)
Read all reviews from developers
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What Users Say

See what users who have used XM Cloud and Sanity have to say about their overall experience with the product.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

Sanity's Key Strengths

Read what users love about Sanity.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

Sanity's Key Issues

Read what issues users have with Sanity.

What Marketers & Content Creators Say

Hear from the users who uses XM Cloud and Sanity daily about their experience with the editors.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

Sanity's Editorial Experience Highlights

What marketers love about Sanity's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Sanity's Editorial Experience Issues

What marketers dislike about Sanity's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source
Sanity:
Mobile-First Experience

Sanity CMS offers a robust mobile editing experience, allowing creators to manage content flexibly across devices.

"With Sanity Studio, the editing experience can be tailored to match however your team works. Plus, Studio comes with tons of out-of-the-box features to instantly unlock your creativity and help you launch content faster across all the channels, devices, and geographies you cover."
Source
"Sanity supports content reuse and instant publishing across all your apps. Phones, watches, cars, game consoles. Sanity handles it all."
Source
"Sanity CMS allows developers to create a tailored editing experience for content creators, ensuring that the CMS aligns with the needs of their project and team."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source
Sanity:
No Automatic Content Linking

Sanity CMS does not support automatic linking of blog posts based on content similarity; users must manually define related posts.

"Wisp CMS leverages AI to suggest related articles automatically."
Source
"Sanity's internal linking requires manual linking of blog posts."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source
Sanity:
Manual CTA Linking

Sanity CMS supports advanced linking features but lacks explicit support for automatic CTA linking.

"Visual Editing streamlines everyday content management with an intuitive, one-click path from website preview content to Studio."
Source
"Creating Studio edit intent links for all the string values in your query result."
Source
"Sanity assists with built-in AI tools and flexible editing but doesn't explicitly mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source
Sanity:
Comments Supported

Sanity CMS supports commenting with approval workflows and email notifications for comments. Available on paid plans only.

"Comments for Sanity Studio enables effective collaboration workflows right where the work is done."
Source
"Comments are enabled by default for all paid plans. To enable comments only for specific document types."
Source
"In the end, Sanity is a content platform with a strong API and a configurable CMS that allows for the customization we need to tie these things together."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source
Sanity:
Multi-tenancy Supported

Sanity supports multi-tenancy allowing multiple authors to manage content across distinct setups.

"Sanity leverages the concept of multi-tenancy to offer a powerful and flexible platform for managing content across multiple projects or 'tenants'."
Source
"Multi-tenancy is a software architecture enabling one application instance to serve multiple customers or 'tenants', offering cost savings and efficient resource usage."
Source

What Developers Say

Hear from developers who've integrated and built on XM Cloud and Sanity about their experiences.

Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.
Ease of Integrating Sanity:
Medium
Integrating Sanity CMS can be technical, with some users finding setup slightly complex.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

Sanity's DX Highlights

What developers love about building with Sanity.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Sanity's DX Issues

What developers dislike about building with Sanity.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source
Sanity:
Customisable Content Types

Sanity CMS supports content modeling with flexible data structures and modular attributes.

"Content modeling enables teams to create a flexible content foundation."
Source
"Content modeling is the process of defining the types of content you need, the attributes of each one, and the relationships between them."
Source
"Sanity's schemaless database on Google Cloud offers flexibility in structuring content."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source
Sanity:
Custom React Components Supported

Sanity CMS supports custom React components through its Studio and Component API, allowing rich content creation.

"The Component API lets you customize your editorial experience by overriding different parts of the Sanity Studio with your own components written in React."
Source
"We can do this by leveraging Studio's custom input components, which essentially enables us to visually represent our data structure through React components."
Source
"The tooling for custom input components has been a key focus in the v3 update to Sanity Studio."
Source
"The studio components API allows you to customize the UI of your Sanity Studio."
Source
XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source
Sanity:
Limited Search

Sanity supports basic full text search using GROQ but lacks advanced features like ranked search and wildcard matching.

"Many solutions developed with Sanity require full text search of some sort. Seeing as Sanity is using Elasticsearch under the hood..."
Source
"This post describes a way to use groq to search Sanity for content. This includes searching simple strings and portable text fields..."
Source
"The match operator works on a string field of any length. The function exists within the pt namespace and must be prefixed with pt::."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Sanity:
Available

Multiple starter kits and templates for various use cases available.

(Expand section to see a list of Sanity templates and starter kits.)

Pricing & Plans

Compare the prices of XM Cloud and Sanity.

XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription
Sanity's Pricing
Free
$0 / month
- Up to 20 user seats
- 2 permission roles
- 2 datasets (public only)
- Unlimited content types and locales
- Customizable content workspaces
- Hosted, real-time content database
- Live previews and visual editing tools
Growth
$15 / month
- Up to 50 user seats
- 5 permission roles
- 2 datasets (private or public)
- Pay-as-you-go for higher usage
- Comments and Tasks
- Scheduled publishing
- AI Assist
Enterprise
$0 / month
- Custom # user seats
- Custom roles and access control
- Custom # datasets
- Single sign-on with SAML
- Dedicated support and uptime SLA
- Onboarding program
- Custom historical retention
- Custom usage quota

Compare with other technologies

Looking for a better alternative to XM Cloud & Sanity? Try Wisp.
Wisp is the best solution for blogging. Try it free today!