HubSpot CMS vs Ghost
Compare HubSpot CMS and Ghost for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used HubSpot CMS and Ghost have to say about their overall experience with the product.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Ghost's Key Strengths
Read what users love about Ghost.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
Ghost's Key Issues
Read what issues users have with Ghost.
What Marketers & Content Creators Say
Hear from the users who uses HubSpot CMS and Ghost daily about their experience with the editors.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Ghost's Editorial Experience Highlights
What marketers love about Ghost's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Ghost's Editorial Experience Issues
What marketers dislike about Ghost's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.
"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."Source
"Ghost is not mobile friendly... mobile devices are not fully supported."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.
"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.
"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."Source
"We built Ghost Comments with features that allow users to comment directly on your website."Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."Source
"The complete guide to comments includes tutorials for using the built-in comment feature."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.
"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."Source
What Developers Say
Hear from developers who've integrated and built on HubSpot CMS and Ghost about their experiences.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Ghost's DX Highlights
What developers love about building with Ghost.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Ghost's DX Issues
What developers dislike about building with Ghost.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.
"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Ghost CMS does not support inserting custom React components directly in the content editor.
"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."Source
"Manage content via Ghost's Admin API, with secure role-based authentication."Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.
"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Ghost CMS provides a starter theme for custom development.
(Expand section to see a list of Ghost templates and starter kits.)
Pricing & Plans
Compare the prices of HubSpot CMS and Ghost.