Ghost vs Webflow CMS
Compare Ghost and Webflow CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used Ghost and Webflow CMS have to say about their overall experience with the product.
Ghost's Key Strengths
Read what users love about Ghost.
Webflow CMS's Key Strengths
Read what users love about Webflow CMS.
Ghost's Key Issues
Read what issues users have with Ghost.
Webflow CMS's Key Issues
Read what issues users have with Webflow CMS.
What Marketers & Content Creators Say
Hear from the users who uses Ghost and Webflow CMS daily about their experience with the editors.
Ghost's Editorial Experience Highlights
What marketers love about Ghost's editor.
Webflow CMS's Editorial Experience Highlights
What marketers love about Webflow CMS's editor.
Ghost's Editorial Experience Issues
What marketers dislike about Ghost's editor.
Webflow CMS's Editorial Experience Issues
What marketers dislike about Webflow CMS's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.
"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."Source
"Ghost is not mobile friendly... mobile devices are not fully supported."Source
Webflow does not natively support a mobile-first content editing experience; it relies on desktop editing through web apps.
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.
Webflow does not support automatic related blog linking; features are mostly manual or require external tools.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.
"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."Source
Webflow does not support automatic CTA linking through AI features for dynamic content.
"The Webflow CMS allows management of dynamic content but does not specify support for automatic CTA linking."Source
"While Webflow provides a solid CMS, it lacks features for automatic dynamic linking of CTAs."Source
"Current AI features of Webflow focus on content editing but do not include automated CTA linking."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.
"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."Source
"We built Ghost Comments with features that allow users to comment directly on your website."Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."Source
"The complete guide to comments includes tutorials for using the built-in comment feature."Source
Webflow lacks a native commenting feature; alternatives depend on third-party integrations like Supersparks.
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.
"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."Source
Webflow Memberships allow basic multi-tenancy but lacks full user-specific content delivery.
"Webflow Memberships... allow you to have many users on the same application, but currently they don’t have a good way to display unique information per logged in user."Source
What Developers Say
Hear from developers who've integrated and built on Ghost and Webflow CMS about their experiences.
Ghost's DX Highlights
What developers love about building with Ghost.
Webflow CMS's DX Highlights
What developers love about building with Webflow CMS.
Ghost's DX Issues
What developers dislike about building with Ghost.
Webflow CMS's DX Issues
What developers dislike about building with Webflow CMS.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.
"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."Source
Webflow supports content modeling through customizable CMS Collections with various field types.
"Webflow CMS gives you the power to define your content and its structure however you'd like with over a dozen field types."Source
"Webflow’s powerful CMS revolves around 'Collections,' bringing structured content management to your website."Source
"Webflow CMS also allows you to create custom content types with their 'CMS Collections.'"Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Ghost CMS does not support inserting custom React components directly in the content editor.
"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."Source
"Manage content via Ghost's Admin API, with secure role-based authentication."Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."Source
Webflow does not support adding custom React components directly within the CMS content editor.
"DevLink allows you to build components in Webflow for use in React projects."Source
"Add to your components in Webflow for use in your React project."Source
"... this builtin is not currently supported: React component."Source
"React allows for the creation of reusable components, making it easier to manage complex UI elements."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.
"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."Source
Full text search functionality is available but limited to certain fields; not all content is indexed.
"Site search is available on all sites with CMS Site plans or above. However, it does not crawl or index search terms within custom fields."Source
"(Note: Full-featured search is only available on sites with CMS or Business hosting.)"Source
"Currently, text search within a CMS collection only applies to the 'Name' field."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Ghost CMS provides a starter theme for custom development.
(Expand section to see a list of Ghost templates and starter kits.)
Webflow offers various CMS templates and starter kits for users.
(Expand section to see a list of Webflow CMS templates and starter kits.)
Pricing & Plans
Compare the prices of Ghost and Webflow CMS.