HubSpot CMS vs Strapi

Compare HubSpot CMS and Strapi for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Strapi
Strapi
Strapi is the leading open-source Headless CMS. Strapi gives developers the freedom to use their favorite tools and frameworks while allowing editors to easily manage their content.

What Users Say

See what users who have used HubSpot CMS and Strapi have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Strapi's Key Strengths

Read what users love about Strapi.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Strapi's Key Issues

Read what issues users have with Strapi.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Strapi daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Strapi's Editorial Experience Highlights

What marketers love about Strapi's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Strapi's Editorial Experience Issues

What marketers dislike about Strapi's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Strapi:
Limited Mobile Experience

Strapi has plans for mobile features but currently lacks a full mobile-first content editor experience.

"For both marketers and developers, it could be very useful to have the ability to contribute content from their tablet and mobile."
Source
"Strapi now supports Vercel Visual Editing, currently in Beta."
Source
"I started using strapi... but I really hate the responses you get, deeply nested responses."
Source
"the default editor for strapi supports it... it's just a small markdown editor."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Strapi:
No Automatic Content Linking

Strapi does not support automatic related blog linking; internal linking requires manual setup via relations.

"Strapi allows for internal linking but does not automate it; users must manually create links between content."
Source
"Relations in Strapi are set manually between content types; automatic related content linking is not provided."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Strapi:
No Automatic CTA Linking

Strapi does not offer automatic CTA linking in its features.

"This feature provides a way for creating CTA but doesn't automate linking based on content."
Source
"Automatic linking of CTAs to the content isn't a recognized feature in Strapi."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Strapi:
Not Supported Out of the Box

Strapi supports commenting through plugins, providing features like moderation and bad words filtering, but it's not built-in out of the box.

"A plugin for Strapi Headless CMS that provides end to end comments feature with their moderation panel, bad words filtering, abuse reporting and more."
Source
"The plugin includes features like bad word filtering, abuse reporting and a moderation panel."
Source
"Learn in this video how to create a comment system in your Strapi application."
Source
"Strapi based comments moderation tool for managing user comments with features like automated filtering and abuse reporting."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Strapi:
Limited Multi-tenancy

Strapi supports a pseudo multi-tenancy approach, allowing multiple instances with isolated resources but not full out-of-the-box multi-tenancy.

"In Strapi, a multitenant approach refers to the ability of the system to serve multiple tenants or customers, each with its own isolated and independent set of resources."
Source
"I am using single code base and able to run 10+ sites. This makes easier to manage and roll out the new feature easily."
Source
"The multi-tenancy (or multi-projects) changes the architecture of an application to allow multiple projects in a single Strapi application."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Strapi about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Strapi:
Medium
Integration can be done relatively quickly, but some users faced challenges with scalability and performance.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Strapi's DX Highlights

What developers love about building with Strapi.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Strapi's DX Issues

What developers dislike about building with Strapi.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Strapi:
Customisable Content Types

Strapi supports custom content modeling with various field types and dynamic structures.

"Create your REST or GraphQL API without coding in a couple of minutes using the Content-Type Builder."
Source
"Strapi allows defining custom fields and components usable across multiple content-types."
Source
"With Strapi, you can create flexible content structures that adapt to your needs."
Source
"Implementing best practices ensures your content strategy is scalable and adaptable."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Strapi:
No Custom React Components Supported

No clear support for adding custom React components within Strapi's content editor.

"Strapi does not currently support embedding custom React components directly in the content editor."
Source
"Custom fields do not support embedding full React components."
Source
"Custom fields can behave like React components but are limited in terms of direct embedding in the editor."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Strapi:
Limited Search

Strapi has limited full text search capabilities that can be enhanced with plugins like Algolia.

"Using Strapi with plugins can enhance search capabilities."
Source
"Strapi's search options are sufficient but might not cover all needs without third-party tools."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Strapi:
Available

Strapi offers multiple starter kits and templates for different use cases.

(Expand section to see a list of Strapi templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Strapi.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Strapi's Pricing
Community
$0 / lifetime
- Free forever, community support
Developer
$29 / month
- 1 seat included
- 1,000 CMS entries
- 25 MB storage
- 15 GB bandwidth
- 100,000 API requests
Pro
$99 / month
- 5 seats included
- unlimited CMS entries
- 100 MB storage
- 100 GB bandwidth
- 1,000,000 API requests
Team
$499 / month
- 10 seats included
- dedicated support
- scalability features
Enterprise
$0 / quote
- Custom pricing based on requirements
- advanced features for larger organizations

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Strapi? Try Wisp.
Wisp is the best solution for blogging. Try it free today!