HubSpot CMS vs Webflow CMS

Compare HubSpot CMS and Webflow CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Webflow CMS
Webflow CMS
Webflow's CMS allows marketing teams to create, edit, and publish dynamic content without writing code, streamlining the site management process.

What Users Say

See what users who have used HubSpot CMS and Webflow CMS have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Webflow CMS's Key Strengths

Read what users love about Webflow CMS.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Webflow CMS's Key Issues

Read what issues users have with Webflow CMS.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Webflow CMS daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Webflow CMS's Editorial Experience Highlights

What marketers love about Webflow CMS's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Webflow CMS's Editorial Experience Issues

What marketers dislike about Webflow CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Webflow CMS:
Not Suitable for Mobile

Webflow does not natively support a mobile-first content editing experience; it relies on desktop editing through web apps.

"Webflow offers the designer and editor, which are both web apps that require a desktop browser to work. There isn’t any mobile app."
Source
"The Phoneflow app costs money, but ideally Webflow itself should have the same mobile functionality… does it?"
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Webflow CMS:
No Automatic Content Linking

Webflow does not support automatic related blog linking; features are mostly manual or require external tools.

"Automatically link to blog post, and search through all of your blog posts for keywords and create internal links with simple clicks."
Source
"LinkerFlow automatically optimizes internal links, but is a third-party tool."
Source
"Seamless internal linking requires third-party integrations."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Webflow CMS:
No Automatic CTA Linking

Webflow does not support automatic CTA linking through AI features for dynamic content.

"The Webflow CMS allows management of dynamic content but does not specify support for automatic CTA linking."
Source
"While Webflow provides a solid CMS, it lacks features for automatic dynamic linking of CTAs."
Source
"Current AI features of Webflow focus on content editing but do not include automated CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Webflow CMS:
No Comments Supported

Webflow lacks a native commenting feature; alternatives depend on third-party integrations like Supersparks.

"Unlike tools like Wordpress, Webflow does not offer native commenting functionality."
Source
"Just to be clear, is there no current integration or feature available to allow website commenting?"
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Webflow CMS:
Limited Multi-tenancy

Webflow Memberships allow basic multi-tenancy but lacks full user-specific content delivery.

"Webflow Memberships... allow you to have many users on the same application, but currently they don’t have a good way to display unique information per logged in user."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Webflow CMS about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Webflow CMS:
Medium
Webflow's integration is fairly intuitive but requires some coding knowledge for effective use.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Webflow CMS's DX Highlights

What developers love about building with Webflow CMS.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Webflow CMS's DX Issues

What developers dislike about building with Webflow CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Webflow CMS:
Customisable Content Types

Webflow supports content modeling through customizable CMS Collections with various field types.

"Webflow CMS gives you the power to define your content and its structure however you'd like with over a dozen field types."
Source
"Webflow’s powerful CMS revolves around 'Collections,' bringing structured content management to your website."
Source
"Webflow CMS also allows you to create custom content types with their 'CMS Collections.'"
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Webflow CMS:
No Custom React Components Supported

Webflow does not support adding custom React components directly within the CMS content editor.

"DevLink allows you to build components in Webflow for use in React projects."
Source
"Add to your components in Webflow for use in your React project."
Source
"... this builtin is not currently supported: React component."
Source
"React allows for the creation of reusable components, making it easier to manage complex UI elements."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Webflow CMS:
Limited Search

Full text search functionality is available but limited to certain fields; not all content is indexed.

"Site search is available on all sites with CMS Site plans or above. However, it does not crawl or index search terms within custom fields."
Source
"(Note: Full-featured search is only available on sites with CMS or Business hosting.)"
Source
"Currently, text search within a CMS collection only applies to the 'Name' field."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Webflow CMS:
Available

Webflow offers various CMS templates and starter kits for users.

(Expand section to see a list of Webflow CMS templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Webflow CMS.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Webflow CMS's Pricing
Starter
$0 / lifetime
- Free to use
- Build up to 2 websites
- No code export
- No site transfer
Lite
$16 / month
- Build up to 10 projects
- Code export
- Site transfer
Pro
$35 / month
- Unlimited projects
- White labeling
- Password protection
Team
$35 / month
- Unlimited projects
- Team dashboard
Enterprise
$0 / custom
- Custom features
- Tailored support
Basic
$12 / month
- Up to 100 pages
- Static websites
- No CMS
CMS
$16 / month
- Up to 100,000 visits
- Search functionality
- CMS included
Business
$36 / month
- Up to 1,000,000 visits
- Unlimited form submissions
- Enhanced CDN
Enterprise
$0 / custom
- Custom plan features
- Enhanced support
Standard
$29 / month
- Up to 500 items
- Essential ecommerce features
Plus
$74 / month
- Up to 1,000 items
- No transaction fees
- All Business features
Advanced
$212 / month
- Up to 3,000 items
- All Plus features

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Webflow CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!