HubSpot CMS vs DatoCMS

Compare HubSpot CMS and DatoCMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
DatoCMS
DatoCMS
Visit DatoCMS for the most complete, user-friendly, and performant Headless CMS. Manage online content from a central hub and distribute it via API without legacy constraints.

What Users Say

See what users who have used HubSpot CMS and DatoCMS have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

DatoCMS's Key Strengths

Read what users love about DatoCMS.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

DatoCMS's Key Issues

Read what issues users have with DatoCMS.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and DatoCMS daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

DatoCMS's Editorial Experience Highlights

What marketers love about DatoCMS's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

DatoCMS's Editorial Experience Issues

What marketers dislike about DatoCMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
DatoCMS:
Limited Mobile Experience

DatoCMS offers a functional mobile interface for content creation, but improvements are needed for a better mobile-first experience.

"DatoCMS is a headless CMS equipped with all the features presented above that a mobile CMS should have."
Source
"Dato’s mobile interface is functional. Again, some tweaks could make the mobile experience more pleasant."
Source
"DatoCMS provides content as a service. This means it delivers content through an API, which can be consumed by various front-end systems such as websites, mobile apps, or other internet-connected platforms."
Source
"DatoCMS is a cloud-based headless CMS designed to work with websites, mobile apps, and server-side applications of any kind."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
DatoCMS:
No Automatic Content Linking

DatoCMS does not support automatic linking of similar blog posts for SEO.

"Automatic linking of related blog posts is not mentioned as a feature."
Source
"Inverse relationships allow for manual linking between content types, but not automatic linking."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
DatoCMS:
No Automatic CTA Linking

DatoCMS does not support automatic CTA linking; however, it allows modular content creation.

"DatoCMS allows the definition of re-usable 'Blocks' for CTAs, but lacks explicit automatic linking features."
Source
"In DatoCMS, users can create landing pages with CTAs but are required to manually link them."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
DatoCMS:
No Comments Supported

DatoCMS does not support external commenting features for site visitors. Comments are limited to internal collaborators via plugins.

"A plugin that allows you and your project collaborators to leave comments under a record."
Source
"DatoCMS does not allow content editors to add comments to content entries."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
DatoCMS:
Multi-tenancy Supported

DatoCMS supports multi-tenancy, enabling agencies to manage multiple client accounts with unique content.

"DatoCMS is a cloud-based headless CMS that provides all the benefits and features you have just seen and much more. It was designed to work with static websites, mobile apps, and server-side applications."
Source
"They needed a platform that could manage completely separate brands, with their own segmented markets, price lists, inventories, promotions, and customers."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and DatoCMS about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating DatoCMS:
Medium
Users report that DatoCMS is relatively easy to integrate, but there are some hurdles with customization and initial setup.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

DatoCMS's DX Highlights

What developers love about building with DatoCMS.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

DatoCMS's DX Issues

What developers dislike about building with DatoCMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
DatoCMS:
Customisable Content Types

DatoCMS has extensive content modelling features, including a variety of field types like text, media, modular content, and blocks.

"Models are composed of several field types - where each field serves a specific purpose for accepting data (such as the title, slug, featured image, etc.)."
Source
"The Modular Content field is used to define a dynamic area for richer page layouts, allowing writers to choose among various blocks."
Source
"Blocks allow you to define complex and repeatable structures that can be embedded inside records, providing significant expressive freedom."
Source
"DatoCMS has advanced content modelling capability using the unique Modular Content field."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
DatoCMS:
Custom React Components Supported

DatoCMS allows custom React components through its Plugin SDK and functionalities.

"DatoCMS plugins can be built using React, allowing for extensive customizations."
Source
"A set of components and utilities to work faster with DatoCMS in React environments."
Source
"You can also use our <StructuredText> component to render it."
Source
"You can implement custom components to render in modals."
Source
"The react-datocms Image component is used for responsive images in React."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
DatoCMS:
Full Text Search Supported

DatoCMS supports full-text search across multiple fields using its Site Search API.

"Our Content Management API offers a REST endpoint to perform search requests."
Source
"I have created my own search index of DatoCMS data in JSON file, by using DatoCMS API."
Source
"DatoCMS Site Search is a way to deliver tailored search results to your website visitors."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

DatoCMS:
Available

DatoCMS offers several starter kits and templates for quick project setup.

(Expand section to see a list of DatoCMS templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and DatoCMS.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
DatoCMS's Pricing
Free Plan
$0 / month
- 1 collaborator
- 300 records
- 200MB file storage
- 10GB/month bandwidth
- 100k API calls/month
Professional Plan
$149 / month
- Up to 10 collaborators
- 100k records
- 500GB file storage
- 1TB/month bandwidth
- 1M API calls/month
- Includes 10 locales
- Supports 11 projects
- Basic support
Enterprise Plan
$0 / custom
- Custom pricing
- Dedicated support
- Enhanced security features
- Higher limits on resources

Compare with other technologies

Looking for a better alternative to HubSpot CMS & DatoCMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!