DatoCMS vs Ghost

Compare DatoCMS and Ghost for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

DatoCMS
DatoCMS
Visit DatoCMS for the most complete, user-friendly, and performant Headless CMS. Manage online content from a central hub and distribute it via API without legacy constraints.
Ghost
Ghost
Ghost is a powerful platform for professional publishers to create, share, and grow a business around their content. It integrates publishing, newsletters, memberships, and payments seamlessly.

What Users Say

See what users who have used DatoCMS and Ghost have to say about their overall experience with the product.

DatoCMS's Key Strengths

Read what users love about DatoCMS.

Ghost's Key Strengths

Read what users love about Ghost.

DatoCMS's Key Issues

Read what issues users have with DatoCMS.

Ghost's Key Issues

Read what issues users have with Ghost.

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Wisp is the best solution for blogging. Try it free today!

What Marketers & Content Creators Say

Hear from the users who uses DatoCMS and Ghost daily about their experience with the editors.

DatoCMS's Editorial Experience Highlights

What marketers love about DatoCMS's editor.

Ghost's Editorial Experience Highlights

What marketers love about Ghost's editor.

DatoCMS's Editorial Experience Issues

What marketers dislike about DatoCMS's editor.

Ghost's Editorial Experience Issues

What marketers dislike about Ghost's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

DatoCMS:
Limited Mobile Experience

DatoCMS offers a functional mobile interface for content creation, but improvements are needed for a better mobile-first experience.

"DatoCMS is a headless CMS equipped with all the features presented above that a mobile CMS should have."
Source
"Dato’s mobile interface is functional. Again, some tweaks could make the mobile experience more pleasant."
Source
"DatoCMS provides content as a service. This means it delivers content through an API, which can be consumed by various front-end systems such as websites, mobile apps, or other internet-connected platforms."
Source
"DatoCMS is a cloud-based headless CMS designed to work with websites, mobile apps, and server-side applications of any kind."
Source
Ghost:
Not Suitable for Mobile

Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.

"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."
Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"
Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."
Source
"Ghost is not mobile friendly... mobile devices are not fully supported."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

DatoCMS:
No Automatic Content Linking

DatoCMS does not support automatic linking of similar blog posts for SEO.

"Automatic linking of related blog posts is not mentioned as a feature."
Source
"Inverse relationships allow for manual linking between content types, but not automatic linking."
Source
Ghost:
No Automatic Content Linking

Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.

"Ghost automatically creates and updates an XML sitemap for your website to help search engines understand the structure of your site and find all of its content."
Source
"To create a related posts section in Ghost, you'll need to make some modifications to your theme."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

DatoCMS:
No Automatic CTA Linking

DatoCMS does not support automatic CTA linking; however, it allows modular content creation.

"DatoCMS allows the definition of re-usable 'Blocks' for CTAs, but lacks explicit automatic linking features."
Source
"In DatoCMS, users can create landing pages with CTAs but are required to manually link them."
Source
Ghost:
No Automatic CTA Linking

Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.

"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."
Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."
Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

DatoCMS:
No Comments Supported

DatoCMS does not support external commenting features for site visitors. Comments are limited to internal collaborators via plugins.

"A plugin that allows you and your project collaborators to leave comments under a record."
Source
"DatoCMS does not allow content editors to add comments to content entries."
Source
Ghost:
Comments Supported

Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.

"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."
Source
"We built Ghost Comments with features that allow users to comment directly on your website."
Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."
Source
"The complete guide to comments includes tutorials for using the built-in comment feature."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

DatoCMS:
Multi-tenancy Supported

DatoCMS supports multi-tenancy, enabling agencies to manage multiple client accounts with unique content.

"DatoCMS is a cloud-based headless CMS that provides all the benefits and features you have just seen and much more. It was designed to work with static websites, mobile apps, and server-side applications."
Source
"They needed a platform that could manage completely separate brands, with their own segmented markets, price lists, inventories, promotions, and customers."
Source
Ghost:
No Multi-tenancy

Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.

"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."
Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."
Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."
Source

What Developers Say

Hear from developers who've integrated and built on DatoCMS and Ghost about their experiences.

Ease of Integrating DatoCMS:
Medium
Users report that DatoCMS is relatively easy to integrate, but there are some hurdles with customization and initial setup.
Ease of Integrating Ghost:
Medium
Integration is achievable but requires technical knowledge and manual setup for optimal function.

DatoCMS's DX Highlights

What developers love about building with DatoCMS.

Ghost's DX Highlights

What developers love about building with Ghost.

DatoCMS's DX Issues

What developers dislike about building with DatoCMS.

Ghost's DX Issues

What developers dislike about building with Ghost.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

DatoCMS:
Customisable Content Types

DatoCMS has extensive content modelling features, including a variety of field types like text, media, modular content, and blocks.

"Models are composed of several field types - where each field serves a specific purpose for accepting data (such as the title, slug, featured image, etc.)."
Source
"The Modular Content field is used to define a dynamic area for richer page layouts, allowing writers to choose among various blocks."
Source
"Blocks allow you to define complex and repeatable structures that can be embedded inside records, providing significant expressive freedom."
Source
"DatoCMS has advanced content modelling capability using the unique Modular Content field."
Source
Ghost:
Limited Customisation

Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.

"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."
Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."
Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

DatoCMS:
Custom React Components Supported

DatoCMS allows custom React components through its Plugin SDK and functionalities.

"DatoCMS plugins can be built using React, allowing for extensive customizations."
Source
"A set of components and utilities to work faster with DatoCMS in React environments."
Source
"You can also use our <StructuredText> component to render it."
Source
"You can implement custom components to render in modals."
Source
"The react-datocms Image component is used for responsive images in React."
Source
Ghost:
No Custom React Components Supported

Ghost CMS does not support inserting custom React components directly in the content editor.

"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."
Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."
Source
"Manage content via Ghost's Admin API, with secure role-based authentication."
Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

DatoCMS:
Full Text Search Supported

DatoCMS supports full-text search across multiple fields using its Site Search API.

"Our Content Management API offers a REST endpoint to perform search requests."
Source
"I have created my own search index of DatoCMS data in JSON file, by using DatoCMS API."
Source
"DatoCMS Site Search is a way to deliver tailored search results to your website visitors."
Source
Ghost:
Limited Search

Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.

"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."
Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."
Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."
Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."
Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

DatoCMS:
Available

DatoCMS offers several starter kits and templates for quick project setup.

(Expand section to see a list of DatoCMS templates and starter kits.)

Ghost:
Available

Ghost CMS provides a starter theme for custom development.

(Expand section to see a list of Ghost templates and starter kits.)

Pricing & Plans

Compare the prices of DatoCMS and Ghost.

DatoCMS's Pricing
Free Plan
$0 / month
- 1 collaborator
- 300 records
- 200MB file storage
- 10GB/month bandwidth
- 100k API calls/month
Professional Plan
$149 / month
- Up to 10 collaborators
- 100k records
- 500GB file storage
- 1TB/month bandwidth
- 1M API calls/month
- Includes 10 locales
- Supports 11 projects
- Basic support
Enterprise Plan
$0 / custom
- Custom pricing
- Dedicated support
- Enhanced security features
- Higher limits on resources
Ghost's Pricing
Starter
$9 / month
- 500 Members
- 1 staff user
- 18 free official themes
Creator
$25 / month
- 1,000 Members
- 2 staff users
- Unlimited custom themes
- 1,000+ integrations
- Build custom integrations
Team
$50 / month
- 1,000 Members
- 5 staff users
- Priority support
- Higher usage limits
Business
$199 / month
- 10,000 Members
- Unlimited staff users
- Advanced configuration
- 99.9% uptime SLA

Compare with other technologies

Looking for a better alternative to DatoCMS & Ghost? Try Wisp.
Wisp is the best solution for blogging. Try it free today!