HubSpot CMS vs Publii

Compare HubSpot CMS and Publii for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Publii
Publii
Create a beautiful, safe, and privacy-friendly website quickly and easily with Publii, the most intuitive CMS for static sites designed for speed and security.

What Users Say

See what users who have used HubSpot CMS and Publii have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Publii's Key Strengths

Read what users love about Publii.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Publii's Key Issues

Read what issues users have with Publii.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Publii daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Publii's Editorial Experience Highlights

What marketers love about Publii's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Publii's Editorial Experience Issues

What marketers dislike about Publii's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Publii:
Unknown

No conclusive information about mobile-first content creation in Publii.

"The User Documentation pages contain a detailed description of the program's features and functions."
Source
"Start building your site today. 1 Download Publii; 2 Write your content; 3 Publish your site."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Publii:
No Automatic Content Linking

Publii does not automatically link related blog content. Manual linking is required.

"linking content throughout your site."
Source
"Publii lacks automatic related content linking features, requiring manual management."
Source
"Manual linking is essential for related blog content in Publii."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Publii:
No Automatic CTA Linking

Publii does not support automatic CTA linking features for content. Users need to manually add CTAs.

"Publii lacks advanced automated features like automatic CTA linking."
Source
"Publii does not offer functionalities for automatic call to action linking."
Source
"No mention of automatic CTA linking capabilities in the features list."
Source
"Publii focuses on simplicity and does not include automation features like CTAs."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Publii:
Comments Supported

Publii supports comments through multiple plugins like Cusdis, Commento, and GraphComment, allowing easy integration of commenting features.

"The Cusdis Comments Plugin allows you to integrate Cusdis into your Publii site, allowing users to add comments to your posts and pages."
Source
"The Commento Plugin integrates Commento into your Publii site, allowing visitors to start posting comments."
Source
"The Hyvor Talk plugin allows you to easily add a comments section to your Publii posts and pages."
Source
"The GraphComment Plugin integrates GraphComment into your Publii website, providing users with the ability to add comments."
Source
"This plugin allows users to post comments to your Publii posts through their Facebook account."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Publii:
No Multi-tenancy

Publii does not support multi-tenancy; each client must manage their own account separately.

"Publii is not suitable for teams who want to have a blog in the same subdirectory as their main site."
Source
"Publii has gained popularity as a desktop-based, open-source CMS designed for static websites. However, it does not support multi-tenancy."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Publii about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Publii:
Medium
Users find Publii moderately easy to integrate, with some learning curve and limitations in collaborative settings.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Publii's DX Highlights

What developers love about building with Publii.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Publii's DX Issues

What developers dislike about building with Publii.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Publii:
Limited Customisation

Publii supports basic custom fields but lacks full content modeling features. Config options allow some customization.

"Post/Page config options allow us to add custom elements to our content."
Source
"Publii does not have custom post types of its own."
Source
"For now this project seems great but very simple. When we can have different page templates with custom fields then it can really go places."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Publii:
No Custom React Components Supported

Publii does not support custom React components in the content editor, relying on standard HTML components instead.

"Publii allows you to create theme-related and post-related options but does not support custom React components."
Source
"Plugins in Publii extend functionalities but do not allow integration of custom developer-defined React components."
Source
"The latest updates do not mention support for custom React components in Publii."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Publii:
Full Text Search Supported

Publii supports full text search across multiple fields via Static Search plugin and Google Custom Search.

"The Static Search plugin provides the smoothest, fastest and easiest search possible on your Publii site. Based on the FlexSearch search library, Static Search provides instant, dynamic results for any search terms."
Source
"With the Google Custom Search plugin, visitors can utilize the power of Google's search engine but limit the search only to your site content."
Source
"SEO options, including how your site is indexed and how search engines treat your pages, can be configured for better content visibility."
Source
"The search is not planned, but improvements in search function capabilities have been discussed by users."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Publii:
Available

Publii offers various themes and plugins for website creation.

(Expand section to see a list of Publii templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Publii.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Publii's Pricing
Open Source
$0 / forever
- Self-hosted
- Pay for premium templates

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Publii? Try Wisp.
Wisp is the best solution for blogging. Try it free today!