XM Cloud vs DatoCMS

Compare XM Cloud and DatoCMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
DatoCMS
DatoCMS
Visit DatoCMS for the most complete, user-friendly, and performant Headless CMS. Manage online content from a central hub and distribute it via API without legacy constraints.

What Users Say

See what users who have used XM Cloud and DatoCMS have to say about their overall experience with the product.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

DatoCMS's Key Strengths

Read what users love about DatoCMS.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

DatoCMS's Key Issues

Read what issues users have with DatoCMS.

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What Marketers & Content Creators Say

Hear from the users who uses XM Cloud and DatoCMS daily about their experience with the editors.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

DatoCMS's Editorial Experience Highlights

What marketers love about DatoCMS's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

DatoCMS's Editorial Experience Issues

What marketers dislike about DatoCMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source
DatoCMS:
Limited Mobile Experience

DatoCMS offers a functional mobile interface for content creation, but improvements are needed for a better mobile-first experience.

"DatoCMS is a headless CMS equipped with all the features presented above that a mobile CMS should have."
Source
"Dato’s mobile interface is functional. Again, some tweaks could make the mobile experience more pleasant."
Source
"DatoCMS provides content as a service. This means it delivers content through an API, which can be consumed by various front-end systems such as websites, mobile apps, or other internet-connected platforms."
Source
"DatoCMS is a cloud-based headless CMS designed to work with websites, mobile apps, and server-side applications of any kind."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source
DatoCMS:
No Automatic Content Linking

DatoCMS does not support automatic linking of similar blog posts for SEO.

"Automatic linking of related blog posts is not mentioned as a feature."
Source
"Inverse relationships allow for manual linking between content types, but not automatic linking."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source
DatoCMS:
No Automatic CTA Linking

DatoCMS does not support automatic CTA linking; however, it allows modular content creation.

"DatoCMS allows the definition of re-usable 'Blocks' for CTAs, but lacks explicit automatic linking features."
Source
"In DatoCMS, users can create landing pages with CTAs but are required to manually link them."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source
DatoCMS:
No Comments Supported

DatoCMS does not support external commenting features for site visitors. Comments are limited to internal collaborators via plugins.

"A plugin that allows you and your project collaborators to leave comments under a record."
Source
"DatoCMS does not allow content editors to add comments to content entries."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source
DatoCMS:
Multi-tenancy Supported

DatoCMS supports multi-tenancy, enabling agencies to manage multiple client accounts with unique content.

"DatoCMS is a cloud-based headless CMS that provides all the benefits and features you have just seen and much more. It was designed to work with static websites, mobile apps, and server-side applications."
Source
"They needed a platform that could manage completely separate brands, with their own segmented markets, price lists, inventories, promotions, and customers."
Source

What Developers Say

Hear from developers who've integrated and built on XM Cloud and DatoCMS about their experiences.

Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.
Ease of Integrating DatoCMS:
Medium
Users report that DatoCMS is relatively easy to integrate, but there are some hurdles with customization and initial setup.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

DatoCMS's DX Highlights

What developers love about building with DatoCMS.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

DatoCMS's DX Issues

What developers dislike about building with DatoCMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source
DatoCMS:
Customisable Content Types

DatoCMS has extensive content modelling features, including a variety of field types like text, media, modular content, and blocks.

"Models are composed of several field types - where each field serves a specific purpose for accepting data (such as the title, slug, featured image, etc.)."
Source
"The Modular Content field is used to define a dynamic area for richer page layouts, allowing writers to choose among various blocks."
Source
"Blocks allow you to define complex and repeatable structures that can be embedded inside records, providing significant expressive freedom."
Source
"DatoCMS has advanced content modelling capability using the unique Modular Content field."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source
DatoCMS:
Custom React Components Supported

DatoCMS allows custom React components through its Plugin SDK and functionalities.

"DatoCMS plugins can be built using React, allowing for extensive customizations."
Source
"A set of components and utilities to work faster with DatoCMS in React environments."
Source
"You can also use our <StructuredText> component to render it."
Source
"You can implement custom components to render in modals."
Source
"The react-datocms Image component is used for responsive images in React."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source
DatoCMS:
Full Text Search Supported

DatoCMS supports full-text search across multiple fields using its Site Search API.

"Our Content Management API offers a REST endpoint to perform search requests."
Source
"I have created my own search index of DatoCMS data in JSON file, by using DatoCMS API."
Source
"DatoCMS Site Search is a way to deliver tailored search results to your website visitors."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

DatoCMS:
Available

DatoCMS offers several starter kits and templates for quick project setup.

(Expand section to see a list of DatoCMS templates and starter kits.)

Pricing & Plans

Compare the prices of XM Cloud and DatoCMS.

XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription
DatoCMS's Pricing
Free Plan
$0 / month
- 1 collaborator
- 300 records
- 200MB file storage
- 10GB/month bandwidth
- 100k API calls/month
Professional Plan
$149 / month
- Up to 10 collaborators
- 100k records
- 500GB file storage
- 1TB/month bandwidth
- 1M API calls/month
- Includes 10 locales
- Supports 11 projects
- Basic support
Enterprise Plan
$0 / custom
- Custom pricing
- Dedicated support
- Enhanced security features
- Higher limits on resources

Compare with other technologies

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