Keystatic vs HubSpot CMS

Compare Keystatic and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Keystatic
Keystatic
Keystatic is a tool that makes Markdown, JSON and YAML content in your codebase editable by humans. It offers a first-class CMS experience without a database, allowing live edits from GitHub or local file systems.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used Keystatic and HubSpot CMS have to say about their overall experience with the product.

Keystatic's Key Strengths

Read what users love about Keystatic.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Keystatic's Key Issues

Read what issues users have with Keystatic.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

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What Marketers & Content Creators Say

Hear from the users who uses Keystatic and HubSpot CMS daily about their experience with the editors.

Keystatic's Editorial Experience Highlights

What marketers love about Keystatic's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Keystatic's Editorial Experience Issues

What marketers dislike about Keystatic's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Keystatic:
Limited Mobile Experience

Keystatic supports mobile-first editing but lacks a fully optimized mobile interface.

"Mobile-first CMS support is listed under the features but is noted as complex to integrate."
Source
"Mobile-first CMS capabilities are mentioned but integration is complex, indicating limited support on mobile."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Keystatic:
No Automatic Content Linking

Keystatic does not support automatic linking of related blog content; internal linking must be manual via relationships.

"Keystatic supports managing Markdown content but does not automate related content linking."
Source
"The fields API allows manual linking through relationships but lacks automatic related content features."
Source
"The demo blog showcases manual content relationships without automatic related posts functionality."
Source
"Integration with Astro does not include automatic content linking; it relies on manual configuration."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Keystatic:
Unknown

Automatic CTA Linking feature support in Keystatic is not explicitly mentioned in available resources.

"Keystatic Cloud simplifies authentication (GitHub) with your projects. No need to deal with environment variables and a custom GitHub app."
Source
"Keystatic is an open source, headless content-management system that allows you to structure your content and sync it with GitHub."
Source
"Keystatic is a Git-based CMS to manage Markdown, JSON, and YAML content."
Source
"KeyStatic is a tool that makes Markdown, JSON and YAML content in your codebase editable by humans."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Keystatic:
No Comments Supported

Keystatic does not have built-in commenting features for site visitors.

"Keystatic is a Git-based CMS to manage Markdown, JSON, and YAML content. It does not support built-in commenting features for visitors."
Source
"Discussions indicate that Keystatic currently does not have external commenting functionality built into the system."
Source
"In the discussion about creating a blog with Keystatic, there is no mention of a commenting system for user engagement."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Keystatic:
Unknown

No clear indication of multi-tenancy support found in the comparisons.

"TinaCMS serves well for projects where the editorial team desires close collaboration with developers."
Source
"Decap CMS (formerly Netlify CMS) is an open source content management system for your Git workflow."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on Keystatic and HubSpot CMS about their experiences.

Ease of Integrating Keystatic:
Medium
Integration is generally straightforward but can encounter issues with specific formats like MDX.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

Keystatic's DX Highlights

What developers love about building with Keystatic.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Keystatic's DX Issues

What developers dislike about building with Keystatic.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Keystatic:
Customisable Content Types

Keystatic supports content modeling with various field types, including singles and collections.

"Keystatic demonstrates the use of both content types: singletons and collections."
Source
"Keystatic is a Git-based CMS to manage Markdown, JSON, and YAML content, supporting various field types."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Keystatic:
Custom React Components Supported

Keystatic supports custom React components through Content Components allowing integration in the editor.

"The document field can register custom component blocks, which you can use to render custom UI components with props within your document field."
Source
"The Content Components feature allows us to create custom components for Keystatic's content field that is using Markdoc or MDX."
Source
"This lesson shows you how to add a custom component block to the document field, enabling reusable React components in Keystatic."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Keystatic:
Limited Search

Full-text search across multiple fields is not explicitly mentioned but may be possible with the Reader API.

"Keystatic allows multiple fields in the content schema, potentially enabling full-text searches."
Source
"The document field can include various content types, which may support custom search implementations."
Source
"The MDX field is designed to store content that can interact with other components."
Source
"Astro allows integration with Keystatic for content management, but search capabilities are not detailed."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Keystatic:
Available

Keystatic offers starter kits and templates for Next.js, Astro and more.

(Expand section to see a list of Keystatic templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Keystatic and HubSpot CMS.

Keystatic's Pricing
Free
$0 / month
- Up to 3 users per team
- Create unlimited teams and projects
Pro
$10 / month
- More than 3 users per team
- Multi-player editing (experimental)
- Cloud Images service
- $5/month for each additional user beyond 3
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to Keystatic & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!