WordPress.com vs HubSpot CMS

Compare WordPress.com and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

WordPress.com
WordPress.com
Build your site with the ease of WordPress, trusted by millions. Create blogs, eCommerce sites, and more. Get started today!
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used WordPress.com and HubSpot CMS have to say about their overall experience with the product.

WordPress.com's Key Strengths

Read what users love about WordPress.com.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

WordPress.com's Key Issues

Read what issues users have with WordPress.com.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

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What Marketers & Content Creators Say

Hear from the users who uses WordPress.com and HubSpot CMS daily about their experience with the editors.

WordPress.com's Editorial Experience Highlights

What marketers love about WordPress.com's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

WordPress.com's Editorial Experience Issues

What marketers dislike about WordPress.com's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

WordPress.com:
Not Suitable for Mobile

The WordPress mobile app does not support effective content creation for mobile users, leading to frustration.

"The WordPress mobile experience (especially in the block editor) leaves a lot to be desired, given that some settings and sections disappear entirely in portrait mode on mobile."
Source
"WordPress offers responsive themes and plugins, but lacks a dedicated mobile editing experience that truly supports mobile-first content creation."
Source
"WordPress does not have a dedicated mobile editor, limiting the ability to create and edit content effectively on mobile devices."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

WordPress.com:
AI-Powered Related Content

WordPress supports automatic linking of related posts based on content, tags, and categories.

"Related Posts uses your post content, tags, and categories to automatically generate a list of relevant posts on your site."
Source
"I have created a tool that automatically create blog titles, outlines and complete blog articles directly to your WordPress site."
Source
"It has a nice feature that auto updating internal links when post slugs changes."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

WordPress.com:
Manual CTA Linking

Limited support for automatic CTA linking exists through specific plugins like MailOptin and Icegram.

"MailOptin CTA implementation comes in two forms. Options to customize the button to match content."
Source
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"Icegram Engage allows users to create effective CTAs easily and offers multiple CTA button options."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

WordPress.com:
Comments Supported

WordPress has built-in commenting features with approval, notification, and spam control options.

"Comments allow your website's visitors to have a discussion with you and each other. You can turn comments on or off by following the steps in this guide."
Source
"Log in to your WordPress Dashboard. Go to Settings > Discussion. Check or Uncheck Allow People to Post Comments on New Articles."
Source
"WordPress comments are an integral part of any blog powered by WordPress. They allow you to engage with your audience."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

WordPress.com:
Multi-tenancy Supported

WordPress supports multi-tenancy via multisite with isolated site resources and databases.

"WordPress multisite, creating a SaaS out of a plugin, running an agency more efficiently... Will multi-tenancy be the solution of the future?"
Source
"For WordPress, multitenancy means multiple WordPress sites running off a single WordPress codebase."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on WordPress.com and HubSpot CMS about their experiences.

Ease of Integrating WordPress.com:
Medium
Integration requires knowledge of plugins and configurations, but manageable with guidance.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

WordPress.com's DX Highlights

What developers love about building with WordPress.com.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

WordPress.com's DX Issues

What developers dislike about building with WordPress.com.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

WordPress.com:
Customisable Content Types

WordPress supports content modelling through custom post types and fields via plugins or native features.

"Create Content Model brings powerful content management capabilities directly into WordPress Core."
Source
"Custom post types in WordPress allow you to create and manage content that goes beyond standard posts."
Source
"WordPress gives you a simple way to extend the standard data types into an array for custom needs."
Source
"WordPress custom post types are powerful features that elevate it from a blogging tool to a content management system."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

WordPress.com:
No Custom React Components Supported

Custom React component integration is not natively supported; requires workarounds with blocks or scripts.

"Your “components” sound like custom blocks to me. You wouldn't be using the editor per se, you're creating blocks for end user use within the block editor."
Source
"There are three major ways we can add them... we can add them as the output of a custom block."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

WordPress.com:
Full Text Search Supported

WP Fast Total Search allows full text search across posts, meta-fields, and attach file contents.

"WPFTS extends standard search capabilities by creating a word-based index, allowing full text search across multiple fields."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

WordPress.com:
Available

Multiple starter sites and kits available for WordPress themes.

(Expand section to see a list of WordPress.com templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of WordPress.com and HubSpot CMS.

WordPress.com's Pricing
Free
$0 / month
- No expiration date
- Basic features
Personal
$12 / month
- Custom domain for the first year
- 6 GB storage
- Ad-free browsing
- Premium themes
- Fast support
Premium
$25 / month
- Custom domain for the first year
- 13 GB storage
- Ad-free browsing
- All premium themes
- Upload videos
- Premium stats
Business
$54 / month
- Free domain for one year
- 50 GB storage
- Priority support
- Install plugins
- Connect analytics
Commerce
$97 / month
- Free domain for one year
- 50 GB storage
- Prioritized support
- Install plugins
- Unlimited products
Enterprise
$25000 / year
- Scalability
- Security features
- Premium support
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to WordPress.com & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!