Storyblok vs HubSpot CMS

Compare Storyblok and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Storyblok
Storyblok
The #1 Enterprise Headless CMS that empowers developers and marketers to create, manage, and optimize content efficiently through intuitive editing, visual editing, and composable blocks.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used Storyblok and HubSpot CMS have to say about their overall experience with the product.

Storyblok's Key Strengths

Read what users love about Storyblok.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Storyblok's Key Issues

Read what issues users have with Storyblok.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

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What Marketers & Content Creators Say

Hear from the users who uses Storyblok and HubSpot CMS daily about their experience with the editors.

Storyblok's Editorial Experience Highlights

What marketers love about Storyblok's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Storyblok's Editorial Experience Issues

What marketers dislike about Storyblok's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Storyblok:
Mobile-First Experience

Storyblok offers a mobile-first editor experience, enabling content creation directly from mobile devices.

"Create content intuitively with a visual editing experience. Create anything from blog posts to mobile-first web experiences."
Source
"The resulting Crunchyroll News site is light years ahead of where it started. Content creators and editors have the power to leverage best practices in SEO..."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Storyblok:
No Automatic Content Linking

Storyblok does not support automatically linking related blog posts; it requires manual configuration.

"Boost technical SEO with granular, component-level control via Storyblok's SEO plugin."
Source
"You can automatically create content that compares features, pricing, or benefits across multiple options."
Source
"Flexible content structures can be easily personalized and optimized across channels."
Source
"While building this, we will also take a look at what the resolve_relations parameter of the Content Delivery API is."
Source
"Use the resolve relations parameter to retrieve the data of the stories we referenced, too."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Storyblok:
Automatic CTA Linking

Storyblok supports automatic CTA linking through its universal blocks and references features.

"An example of a universal block might be a CTA: it can be used as a standalone story, and it can also be used as an element on a page or in a blog post."
Source
"References to stories can be implemented with the References, Single-Option, or Multi-Options fields. They are useful when certain information should ideally be managed from a single content entry and be (partially) included in other content entries."
Source
"By creating a call-to-action component, you can effortlessly utilize it across various pages, eliminating the need to recreate it for each page."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Storyblok:
Comments Supported

Storyblok supports commenting for collaboration, with email notifications for tagged users.

"Storyblok offers the possibility of commenting on each story."
Source
"Storyblok offers two types of commenting: comments on Blocks and comments on Workflows."
Source
"Ideation Room's AI features are optional and provides collaboration options including comments."
Source
"A comment system like Disqus can save you a lot of time to keep your focus on the actual content."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Storyblok:
Multi-tenancy Supported

Storyblok supports multi-tenancy, allowing management of multiple client projects within separate spaces.

"With Storyblok's multi-tenant CMS, every project is managed within a Storyblok space."
Source
"Multi tenant CMS is one software instance that serves multiple different web properties. Each tenant remains separate."
Source
"Shared components in Storyblok allow you to share components across spaces, crucial for multi-tenant implementations."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on Storyblok and HubSpot CMS about their experiences.

Ease of Integrating Storyblok:
Medium
Integrating Storyblok is generally straightforward, but users face specific issues with customer support and plugin development.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

Storyblok's DX Highlights

What developers love about building with Storyblok.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Storyblok's DX Issues

What developers dislike about building with Storyblok.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Storyblok:
Customisable Content Types

Storyblok offers robust content modeling features through its component-based approach, allowing for structured and reusable content types.

"Content modeling is the process of breaking your assets down into general content types and their individual attributes."
Source
"Structured content refers to the practice of organizing information in a standardized and modular format."
Source
"Storyblok uses a component-based approach with reusable elements called Blocks and blueprints."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Storyblok:
Custom React Components Supported

Storyblok allows custom React components to be integrated into the content editor via the Component API.

"In this short tutorial, we will see how to start making our own components and extend the existing ones with Next.js and Storyblok."
Source
"Did you know that it's possible to develop Storyblok field-type plugins using React? Vuera makes the magic!"
Source
"The PUT method sends the component object with updated values to our backend."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Storyblok:
Full Text Search Supported

Allows searching across all content fields using the search_term parameter.

"You're now able to use the param `search_term` in the `/stories` call to search through all your content."
Source
"All our plans do have access to query parameter `search_term` which can be used to search for a text in all your entries."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Storyblok:
Available

Storyblok offers various starter kits for different frameworks.

(Expand section to see a list of Storyblok templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Storyblok and HubSpot CMS.

Storyblok's Pricing
Community
$0 / month
- 1 Free user seat included
- Up to 10 user seats
- Management API
- Visual Editor
- Datasources
- Custom Field Types
- Internationalization
Entry
$90.75 / month
- 5 Users included
- Up to 30 user seats
- 1 Space included
- 500GB Traffic/month included
- 60.00€/month for 250GB of additional traffic
Business
$778.25 / year
- 20 Users included
- Up to 40 user seats
- 1 Space included
- 1TB Traffic/month included
- 60.00€/month for 250GB of additional traffic
Enterprise
$3229 / month
- Custom number of users included
- Custom limits for additional user seats
- Custom traffic/month
- 190.00€/month for 1TB of additional traffic
- 2 Spaces included plus optional upgrades to more spaces
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to Storyblok & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!