Storyblok vs HubSpot CMS
Compare Storyblok and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!


What Users Say
See what users who have used Storyblok and HubSpot CMS have to say about their overall experience with the product.
Storyblok's Key Strengths
Read what users love about Storyblok.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Storyblok's Key Issues
Read what issues users have with Storyblok.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
What Marketers & Content Creators Say
Hear from the users who uses Storyblok and HubSpot CMS daily about their experience with the editors.
Storyblok's Editorial Experience Highlights
What marketers love about Storyblok's editor.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Storyblok's Editorial Experience Issues
What marketers dislike about Storyblok's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Storyblok offers a mobile-first editor experience, enabling content creation directly from mobile devices.
"Create content intuitively with a visual editing experience. Create anything from blog posts to mobile-first web experiences."Source
"The resulting Crunchyroll News site is light years ahead of where it started. Content creators and editors have the power to leverage best practices in SEO..."Source
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
Storyblok does not support automatically linking related blog posts; it requires manual configuration.
"Boost technical SEO with granular, component-level control via Storyblok's SEO plugin."Source
"You can automatically create content that compares features, pricing, or benefits across multiple options."Source
"Flexible content structures can be easily personalized and optimized across channels."Source
"While building this, we will also take a look at what the resolve_relations parameter of the Content Delivery API is."Source
"Use the resolve relations parameter to retrieve the data of the stories we referenced, too."Source
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Storyblok supports automatic CTA linking through its universal blocks and references features.
"An example of a universal block might be a CTA: it can be used as a standalone story, and it can also be used as an element on a page or in a blog post."Source
"References to stories can be implemented with the References, Single-Option, or Multi-Options fields. They are useful when certain information should ideally be managed from a single content entry and be (partially) included in other content entries."Source
"By creating a call-to-action component, you can effortlessly utilize it across various pages, eliminating the need to recreate it for each page."Source
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Storyblok supports commenting for collaboration, with email notifications for tagged users.
"Storyblok offers the possibility of commenting on each story."Source
"Storyblok offers two types of commenting: comments on Blocks and comments on Workflows."Source
"Ideation Room's AI features are optional and provides collaboration options including comments."Source
"A comment system like Disqus can save you a lot of time to keep your focus on the actual content."Source
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Storyblok supports multi-tenancy, allowing management of multiple client projects within separate spaces.
"With Storyblok's multi-tenant CMS, every project is managed within a Storyblok space."Source
"Multi tenant CMS is one software instance that serves multiple different web properties. Each tenant remains separate."Source
"Shared components in Storyblok allow you to share components across spaces, crucial for multi-tenant implementations."Source
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
What Developers Say
Hear from developers who've integrated and built on Storyblok and HubSpot CMS about their experiences.
Storyblok's DX Highlights
What developers love about building with Storyblok.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Storyblok's DX Issues
What developers dislike about building with Storyblok.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Storyblok offers robust content modeling features through its component-based approach, allowing for structured and reusable content types.
"Content modeling is the process of breaking your assets down into general content types and their individual attributes."Source
"Structured content refers to the practice of organizing information in a standardized and modular format."Source
"Storyblok uses a component-based approach with reusable elements called Blocks and blueprints."Source
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Storyblok allows custom React components to be integrated into the content editor via the Component API.
"In this short tutorial, we will see how to start making our own components and extend the existing ones with Next.js and Storyblok."Source
"Did you know that it's possible to develop Storyblok field-type plugins using React? Vuera makes the magic!"Source
"The PUT method sends the component object with updated values to our backend."Source
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Allows searching across all content fields using the search_term parameter.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Storyblok offers various starter kits for different frameworks.
(Expand section to see a list of Storyblok templates and starter kits.)
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Pricing & Plans
Compare the prices of Storyblok and HubSpot CMS.