HubSpot CMS vs Crafter CMS

Compare HubSpot CMS and Crafter CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.
Crafter CMS
Crafter CMS
CrafterCMS is a fully open-source, community-supported, Java-based headless CMS, designed for enterprises, allowing for high-performance, security, and scalability in digital content management.

What Users Say

See what users who have used HubSpot CMS and Crafter CMS have to say about their overall experience with the product.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Crafter CMS's Key Strengths

Read what users love about Crafter CMS.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Crafter CMS's Key Issues

Read what issues users have with Crafter CMS.

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What Marketers & Content Creators Say

Hear from the users who uses HubSpot CMS and Crafter CMS daily about their experience with the editors.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Crafter CMS's Editorial Experience Highlights

What marketers love about Crafter CMS's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Crafter CMS's Editorial Experience Issues

What marketers dislike about Crafter CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source
Crafter CMS:
Not Suitable for Mobile

Craft CMS does not support a dedicated mobile-first content creation experience; desktop usage is recommended.

"Craft does not mention a mobile-first experience, suggesting desktop use for optimal content creation."
Source
"Craft CMS Calendar plugin is responsive, but not focused on mobile-first authoring capabilities."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source
Crafter CMS:
No Automatic Content Linking

Craft CMS does not support automatic linking of related blog content; manual relationships are required.

"Entries are flexible content containers... but do not support automatic linking of related content."
Source
"Feature request for better auto-saving behavior shows Craft's focus on manual linking options."
Source
"Craft CMS features highlight flexibility but lack mention of automatic related content linking."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source
Crafter CMS:
Unknown

The status of Automatic CTA Linking in Craft CMS remains unclear; sources provide no definitive confirmation.

"The button CTA's link will be tied to the page ID and any changes in the page's URL will automatically update the button CTA's link."
Source
"Craft CMS focuses more on customization options but did not specify features like automatic linking for CTAs."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source
Crafter CMS:
Comments Supported

Built-in commenting with features like moderation, email notifications, and anonymous commenting support.

"Allow your users to comment on elements. Threaded comments - users can comment on other comments. Comment moderation by admins - prevent comments from appearing on your site until approved."
Source
"Comment on any element – whether it be an entry, product or event. Threaded comments. Email Notifications for element authors when someone posts a comment."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source
Crafter CMS:
Multi-tenancy Supported

Craft CMS supports multi-tenancy, allowing multiple sites from a single installation.

"Craft offers multi-tenant functionality that allows you to run multiple sites from a single Craft install."
Source
"A single Craft installation can power any number of websites."
Source

What Developers Say

Hear from developers who've integrated and built on HubSpot CMS and Crafter CMS about their experiences.

Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.
Ease of Integrating Crafter CMS:
Medium
Integration is feasible but can be complex due to the need for custom development.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Crafter CMS's DX Highlights

What developers love about building with Crafter CMS.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Crafter CMS's DX Issues

What developers dislike about building with Crafter CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source
Crafter CMS:
Customisable Content Types

Craft CMS supports content modeling with custom fields and types, offering flexibility and built-in options for various content structures.

"Craft provides a number of distinct building blocks, each appropriate for different kinds of content. We use the term elements to collectively describe the variety of content types Craft comes with."
Source
"Craft CMS gives you flexibility and control throughout the entire content modeling and editing process."
Source
"New CLI commands for taming your content model, a new Link field type, and more! We now have a total of 23 built-in custom field types."
Source
"Craft is unique in that it is both a simple and a complex CMS. You can create the structure, fields, and all the forms without ever touching any code."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source
Crafter CMS:
No Custom React Components Supported

Craft CMS does not support embedding custom React components directly in the content editor.

"Craft's entire API is at your finger tips but does not mention the support for custom React components."
Source
"Matrix fields allow you to manage nested entries but not specifically React components."
Source
"Craft can act as a headless CMS and use GraphQL, but does not support React directly in the content editor."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source
Crafter CMS:
Full Text Search Supported

Craft CMS supports full text search across multiple fields, including advanced syntax for querying.

"Craft includes a system-wide search index used for finding elements via keywords."
Source
"Craft CMS includes a system-wide search service used for finding elements via keyword search."
Source
"Craft's full-text search based on the underlying database is powerful and the very best choice for the vast majority of users."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Crafter CMS:
Available

Craft CMS offers several starter kits including starter projects and boilerplates.

(Expand section to see a list of Crafter CMS templates and starter kits.)

Pricing & Plans

Compare the prices of HubSpot CMS and Crafter CMS.

HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings
Crafter CMS's Pricing
Solo
$0 / forever
- One user account
- Ultra-flexible content modeling
- Multi-site + localization
- Advanced previewing
- Twig + GraphQL
Team
$279 / project
- Everything in Solo
- Up to five user accounts
- One user group
- Developer support
Pro
$399 / project
- Everything in Team
- Unlimited user accounts
- Unlimited user groups
- Branded control panel
- Branded communication
Enterprise
$0 / custom
- Everything in Pro
- First-party SAML SSO
- Custom license agreement
- Procurement support
- Dedicated premium support
Craft Cloud Team
$130 / month
- Includes Craft CMS Team edition
- Two environments
- 10GB asset storage (upgradable to 250GB)
- Unlimited build minutes
- Unlimited database storage
Craft Cloud Pro
$260 / month
- Includes Craft CMS Pro edition
- Three environments
- 20GB asset storage (upgradable to 250GB)
- Unlimited build minutes
- Unlimited database storage

Compare with other technologies

Looking for a better alternative to HubSpot CMS & Crafter CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!