Storyblok vs XM Cloud

Compare Storyblok and XM Cloud for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Storyblok
Storyblok
The #1 Enterprise Headless CMS that empowers developers and marketers to create, manage, and optimize content efficiently through intuitive editing, visual editing, and composable blocks.
XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.

What Users Say

See what users who have used Storyblok and XM Cloud have to say about their overall experience with the product.

Storyblok's Key Strengths

Read what users love about Storyblok.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

Storyblok's Key Issues

Read what issues users have with Storyblok.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

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What Marketers & Content Creators Say

Hear from the users who uses Storyblok and XM Cloud daily about their experience with the editors.

Storyblok's Editorial Experience Highlights

What marketers love about Storyblok's editor.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

Storyblok's Editorial Experience Issues

What marketers dislike about Storyblok's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Storyblok:
Mobile-First Experience

Storyblok offers a mobile-first editor experience, enabling content creation directly from mobile devices.

"Create content intuitively with a visual editing experience. Create anything from blog posts to mobile-first web experiences."
Source
"The resulting Crunchyroll News site is light years ahead of where it started. Content creators and editors have the power to leverage best practices in SEO..."
Source
XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Storyblok:
No Automatic Content Linking

Storyblok does not support automatically linking related blog posts; it requires manual configuration.

"Boost technical SEO with granular, component-level control via Storyblok's SEO plugin."
Source
"You can automatically create content that compares features, pricing, or benefits across multiple options."
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"Flexible content structures can be easily personalized and optimized across channels."
Source
"While building this, we will also take a look at what the resolve_relations parameter of the Content Delivery API is."
Source
"Use the resolve relations parameter to retrieve the data of the stories we referenced, too."
Source
XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Storyblok:
Automatic CTA Linking

Storyblok supports automatic CTA linking through its universal blocks and references features.

"An example of a universal block might be a CTA: it can be used as a standalone story, and it can also be used as an element on a page or in a blog post."
Source
"References to stories can be implemented with the References, Single-Option, or Multi-Options fields. They are useful when certain information should ideally be managed from a single content entry and be (partially) included in other content entries."
Source
"By creating a call-to-action component, you can effortlessly utilize it across various pages, eliminating the need to recreate it for each page."
Source
XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Storyblok:
Comments Supported

Storyblok supports commenting for collaboration, with email notifications for tagged users.

"Storyblok offers the possibility of commenting on each story."
Source
"Storyblok offers two types of commenting: comments on Blocks and comments on Workflows."
Source
"Ideation Room's AI features are optional and provides collaboration options including comments."
Source
"A comment system like Disqus can save you a lot of time to keep your focus on the actual content."
Source
XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Storyblok:
Multi-tenancy Supported

Storyblok supports multi-tenancy, allowing management of multiple client projects within separate spaces.

"With Storyblok's multi-tenant CMS, every project is managed within a Storyblok space."
Source
"Multi tenant CMS is one software instance that serves multiple different web properties. Each tenant remains separate."
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"Shared components in Storyblok allow you to share components across spaces, crucial for multi-tenant implementations."
Source
XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source

What Developers Say

Hear from developers who've integrated and built on Storyblok and XM Cloud about their experiences.

Ease of Integrating Storyblok:
Medium
Integrating Storyblok is generally straightforward, but users face specific issues with customer support and plugin development.
Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.

Storyblok's DX Highlights

What developers love about building with Storyblok.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

Storyblok's DX Issues

What developers dislike about building with Storyblok.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Storyblok:
Customisable Content Types

Storyblok offers robust content modeling features through its component-based approach, allowing for structured and reusable content types.

"Content modeling is the process of breaking your assets down into general content types and their individual attributes."
Source
"Structured content refers to the practice of organizing information in a standardized and modular format."
Source
"Storyblok uses a component-based approach with reusable elements called Blocks and blueprints."
Source
XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Storyblok:
Custom React Components Supported

Storyblok allows custom React components to be integrated into the content editor via the Component API.

"In this short tutorial, we will see how to start making our own components and extend the existing ones with Next.js and Storyblok."
Source
"Did you know that it's possible to develop Storyblok field-type plugins using React? Vuera makes the magic!"
Source
"The PUT method sends the component object with updated values to our backend."
Source
XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Storyblok:
Full Text Search Supported

Allows searching across all content fields using the search_term parameter.

"You're now able to use the param `search_term` in the `/stories` call to search through all your content."
Source
"All our plans do have access to query parameter `search_term` which can be used to search for a text in all your entries."
Source
XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Storyblok:
Available

Storyblok offers various starter kits for different frameworks.

(Expand section to see a list of Storyblok templates and starter kits.)

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Pricing & Plans

Compare the prices of Storyblok and XM Cloud.

Storyblok's Pricing
Community
$0 / month
- 1 Free user seat included
- Up to 10 user seats
- Management API
- Visual Editor
- Datasources
- Custom Field Types
- Internationalization
Entry
$90.75 / month
- 5 Users included
- Up to 30 user seats
- 1 Space included
- 500GB Traffic/month included
- 60.00€/month for 250GB of additional traffic
Business
$778.25 / year
- 20 Users included
- Up to 40 user seats
- 1 Space included
- 1TB Traffic/month included
- 60.00€/month for 250GB of additional traffic
Enterprise
$3229 / month
- Custom number of users included
- Custom limits for additional user seats
- Custom traffic/month
- 190.00€/month for 1TB of additional traffic
- 2 Spaces included plus optional upgrades to more spaces
XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription

Compare with other technologies

Looking for a better alternative to Storyblok & XM Cloud? Try Wisp.
Wisp is the best solution for blogging. Try it free today!