Hygraph vs HubSpot CMS

Compare Hygraph and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Hygraph
Hygraph
Hygraph is a headless CMS that simplifies content management and accelerates content delivery, helping teams manage and distribute content globally with speed and ease.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used Hygraph and HubSpot CMS have to say about their overall experience with the product.

Hygraph's Key Strengths

Read what users love about Hygraph.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Hygraph's Key Issues

Read what issues users have with Hygraph.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Looking for a better alternative to Hygraph & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!

What Marketers & Content Creators Say

Hear from the users who uses Hygraph and HubSpot CMS daily about their experience with the editors.

Hygraph's Editorial Experience Highlights

What marketers love about Hygraph's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Hygraph's Editorial Experience Issues

What marketers dislike about Hygraph's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Hygraph:
Limited Mobile Experience

Hygraph supports mobile content management but lacks a fully dedicated mobile-first editing experience.

"A true mobile CMS gives you all the features of a mobile BaaS and editorial workflows for non-technical users."
Source
"Hygraph offers features for both developers and content creators."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Hygraph:
No Automatic Content Linking

Hygraph does not automatically link related blog posts; manual linking is required.

"This new feature will automatically be available in your Hygraph project."
Source
"Hygraph offers a comprehensive suite of advanced editorial functionalities that cater to the diverse needs of content teams."
Source
"You can expand Hygraph’s management features to create a custom field."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Hygraph:
No Automatic CTA Linking

Hygraph does not support automatic CTA linking directly through AI features.

"The platform allows for modular components, but does not mention automatic linking of CTAs to content."
Source
"Hygraph CMS focuses on headless content management, lacking automatic content-to-CTA associations."
Source
"Hygraph enables flexible content structuring but does not include automated CTA linking functionality."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Hygraph:
Comments Supported

Hygraph supports commenting on content entries with features for notifications and assigning comments.

"Commenting is a functionality designed with larger teams containing multiple content editors in mind, to promote work collaboration."
Source
"We launched our commenting feature that allows users to add comments to content entries, assign and notify other users, and resolve them upon completion."
Source
"It allows us to publish or delete the comment in our Hygraph dashboard."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Hygraph:
Multi-tenancy Supported

Hygraph supports multi-tenancy, allowing agencies to manage multiple client accounts with separate access.

"Multi-tenancy is an architecture in which a single instance of a software application serves multiple customers."
Source
"A multi-tenant CMS is a content management system with a single software instance that can serve multiple web properties or tenants."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on Hygraph and HubSpot CMS about their experiences.

Ease of Integrating Hygraph:
Medium
Users report some ease in integration but experience API call limitations and hydration issues.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

Hygraph's DX Highlights

What developers love about building with Hygraph.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Hygraph's DX Issues

What developers dislike about building with Hygraph.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Hygraph:
Customisable Content Types

Hygraph supports built-in content modeling with customizable content types, sortable relations, and various field types.

"Hygraph has several unique features in the headless CMS space. This is by no means an extensive list... sortable relations, remote fields, and a high-powered permission system."
Source
"Hygraph enables both developers and non-developers to create and edit schemas directly within its interface."
Source
"The contents of the form to create an entry depend on the schema configuration for that model."
Source
"All default and custom content types come with some managed system fields. Field types, Contains information about the field types you can use in your project."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Hygraph:
No Custom React Components Supported

Hygraph does not support custom React components in its content editor.

"A component is a predefined set of fields that can be reused across models and content entries."
Source
"Hygraph automatically generates queries for fetching single, and multiple entries for each defined content type belonging to your project."
Source
"These should show how to extend the Hygraph UI with your own custom components."
Source
"Neither Directus or Strapi seem to offer this. Hygraph has a..."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Hygraph:
No Full Text Search

Hygraph does not support full-text search. Users can only search by specific fields like Author and Title.

"Hygraph does not support Full Text Search currently. Rich Text or JSON is currently not supported. It's also not possible to filter or search for multi-value fields, colors, and coordinates."
Source
"Note that Hygraph does not support full text search at the moment, which means searching through Rich Text or JSON is currently not possible."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Hygraph:
Available

Hygraph provides several starter kits for projects.

(Expand section to see a list of Hygraph templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Hygraph and HubSpot CMS.

Hygraph's Pricing
Hobby
$0 / month
- 2 locales
- 3 seats
- 2 standard roles
- 10 components
- Unlimited asset storage
- 50MB per asset upload size (maximum)
- Live preview
- Commenting and assignment workflow
Growth
$199 / month
- Everything in Hobby
- 3 locales
- 10 seats
- 4 standard roles
- 200MB per asset upload size (maximum)
- Connect your remote source
- 14-day version retention
- Email support desk
- Expand seats, entries, API calls and more with billable add-ons
Enterprise
$0 / custom
- Everything in Growth
- Custom limits on users, roles, entries, locales, API calls, components
- Custom number of remote sources
- Version retention for a whole year
- Scheduled publishing
- Dedicated infrastructures, global CDN coverage, and 24/7 monitoring
- Security & governance controls, fine-grained permissions, and audit logs
- Single Sign-on (SSO)
- Multitenancy
- Instant one-click backup recovery
- Dedicated support in onboarding, architecture, training, and success
- Custom uptime and support SLAs
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to Hygraph & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!