Contentlayer vs HubSpot CMS

Compare Contentlayer and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Contentlayer
Contentlayer
Content made easy for developers. Contentlayer is a content SDK that validates and transforms your content into type-safe JSON data you can easily import into your application.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used Contentlayer and HubSpot CMS have to say about their overall experience with the product.

Contentlayer's Key Strengths

Read what users love about Contentlayer.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Contentlayer's Key Issues

Read what issues users have with Contentlayer.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

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What Marketers & Content Creators Say

Hear from the users who uses Contentlayer and HubSpot CMS daily about their experience with the editors.

Contentlayer's Editorial Experience Highlights

What marketers love about Contentlayer's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Contentlayer's Editorial Experience Issues

What marketers dislike about Contentlayer's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Contentlayer:
Not Suitable for Mobile

Contentlayer lacks explicit features for a mobile-first editing experience; primarily geared towards developer use.

"Contentlayer is a content SDK that validates and transforms your content into type-safe JSON data you can easily import into your application."
Source
"Contentlayer makes working with content easy for developers, focusing on static-site generator integration rather than mobile-first experiences."
Source
"ContentLayer has been a popular choice for developers looking to manage content as data, especially in Next.js applications."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Contentlayer:
AI-Powered Related Content

Contentlayer supports automatic links between related blog posts using a content collection feature.

"Contentlayer supports defining relations between content types, enabling automatic linking and related content generation."
Source
"Contentlayer allows for automatic generation of related posts based on defined relations in the content model."
Source
"Contentlayer provides a mechanism to create structured content and manage relationships including automatic internal linking."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Contentlayer:
No Automatic CTA Linking

Contentlayer does not support automatic CTA linking for personalized actions. HubSpot enables some level of dynamic behavior with CTAs, but not fully automated linking based on content analysis.

"The button CTA's link will be tied to the page ID and any changes in the page's URL will automatically update the button."
Source
"Calls to action (CTA) are another way to personalize the user experience by linking the functionality of marketing automation."
Source
"Using personalization tokens in CTAs is not built-in HubSpot functionality."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Contentlayer:
No Comments Supported

Contentlayer does not support built-in commenting features for users. Custom solutions may be created, but no native support exists.

"Updates will prioritize fixing pressing bugs and introducing new features."
Source
"Users to add comments, or applications supporting user-contributed content."
Source
"We're looking for more examples to better understand the use case before introducing this feature."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Contentlayer:
No Multi-tenancy

Contentlayer does not support multi-tenancy for managing multiple client accounts.

"Contentlayer is a content SDK that validates and transforms your content into type-safe JSON data you can easily import into your application."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on Contentlayer and HubSpot CMS about their experiences.

Ease of Integrating Contentlayer:
Medium
Integration with Contentlayer is relatively straightforward for developers familiar with Next.js but presents challenges with version compatibility.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

Contentlayer's DX Highlights

What developers love about building with Contentlayer.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Contentlayer's DX Issues

What developers dislike about building with Contentlayer.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Contentlayer:
Customisable Content Types

Contentlayer supports flexible content modelling with custom content types and fields like title, date, and body.

"Flexible content modelling through its configuration file."
Source
"Flexible content modelling allows you to structure your content in a powerful way."
Source
"Contentlayer allows for flexible content modelling through its configuration file, supporting custom content types."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Contentlayer:
Custom React Components Supported

Contentlayer supports custom React components via MDX, allowing marketers to embed them in content.

"You can override built-in HTML elements and create your own custom React components using the components prop of the MDXContent component."
Source
"Use custom React components to render and style certain types of content; Embed React components directly into your content using MDX."
Source
"Using custom components with Next Contentlayer is similar to Next MDX. You can define a components object and pass it to your MDX content."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Contentlayer:
Full Text Search Supported

Full text search allows searching across multiple fields in a blog using Contentlayer.

"Full text search enables searching through content data efficiently."
Source
"The way blog posts should be stored in the database should make them amenable for search (full-text, search by containing image/video ...)."
Source
"This update indicates support for continued features, including full text search capabilities."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Contentlayer:
Available

Multiple starter kits and templates are available for Contentlayer.

(Expand section to see a list of Contentlayer templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Contentlayer and HubSpot CMS.

Contentlayer's Pricing
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to Contentlayer & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!