TinaCMS vs HubSpot CMS

Compare TinaCMS and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

TinaCMS
TinaCMS
TinaCMS is an open-source, Git-backed headless content management system that empowers developers and content creators to collaborate seamlessly on a single platform, with real-time editing and version control.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used TinaCMS and HubSpot CMS have to say about their overall experience with the product.

TinaCMS's Key Strengths

Read what users love about TinaCMS.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

TinaCMS's Key Issues

Read what issues users have with TinaCMS.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

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What Marketers & Content Creators Say

Hear from the users who uses TinaCMS and HubSpot CMS daily about their experience with the editors.

TinaCMS's Editorial Experience Highlights

What marketers love about TinaCMS's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

TinaCMS's Editorial Experience Issues

What marketers dislike about TinaCMS's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

TinaCMS:
Limited Mobile Experience

TinaCMS has basic mobile editing capabilities but lacks a fully optimized mobile editor experience.

"Try Tina CMS, specifically with Tina cloud. I'm building a site out right now and the mobile editing experience is very straightforward."
Source
"Using Tina to edit content is, unfortunately, where the rough edges start to show. I started trying to write this post on my phone... the interface is clearly not meant for mobile screen sizes."
Source
"TinaCMS now supports various screen sizes and mobile devices, including iOS and Android. Whether you’re on the go, or at your desk, editing your content has never been more intuitive."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

TinaCMS:
No Automatic Content Linking

TinaCMS does not include an automatic related blog feature for linking content. Manual linking is possible but not automated.

"Easiest CMS to set up with Astro : r/astrojs"
Source
"I also use TinaCMS for writing Blog post but it's way better than Tina CMS."
Source
"Each item in your collections array represents its own entity. In the above example, we defined a post collection."
Source
"Defining "collections". In the above example, we defined a post collection, and set its path as content/posts."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

TinaCMS:
No Automatic CTA Linking

TinaCMS does not support automatic linking of CTAs based on content; only manual linking is possible.

"Tina does not provide a feature for automatic call-to-action linking."
Source
"Call to action buttons; Call to action panels are supported, but automatic linking is not mentioned."
Source
"TinaCMS's Headless CMS Features do not include automatic call-to-action suggestions."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

TinaCMS:
No Comments Supported

TinaCMS does not offer built-in commenting feature for public content. Custom implementations are possible but not out-of-the-box.

"TinaCMS has not integrated a traditional commenting feature like WordPress; it allows editing and review processes but does not allow public comments on articles."
Source
"Currently, TinaCMS does not support external commenting features for user-generated feedback on blogs or articles."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

TinaCMS:
Limited Multi-tenancy

TinaCMS offers multi-tenancy capabilities but requires manual implementation for user management and project collaborations.

"For a more advanced branching and Pull-Request workflow, checkout TinaCloud's editorial workflow (only available on Business and Enterprise plans)."
Source
"Tina supports using external media providers, however a light backend media handler needs to be setup/hosted by the user."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on TinaCMS and HubSpot CMS about their experiences.

Ease of Integrating TinaCMS:
Medium
Users report mixed experiences with integrating TinaCMS; some find it straightforward while others face challenges.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

TinaCMS's DX Highlights

What developers love about building with TinaCMS.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

TinaCMS's DX Issues

What developers dislike about building with TinaCMS.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

TinaCMS:
Customisable Content Types

TinaCMS supports content modeling, allowing custom content types and various fields.

"Tina uses a "content-modeling as code" approach, allowing developers to define the shape of their content."
Source
"Tina contains multiple field types like string, number, boolean, image, object, etc. that help in content modeling."
Source
"TinaCMS allows for real-time visual editing and has a robust content modeling schema that enhances block-based editing."
Source
"TinaCMS provides flexible content modeling features allowing developers to create custom content types."
Source
"Tina CMS is highlighted as a notable Git-based content management system that excels in content modeling."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

TinaCMS:
Custom React Components Supported

TinaCMS supports custom React components via the ui.component property in field definitions.

"A custom component can be passed and rendered by setting the ui.component property on a field. This component completely overrides the original component."
Source
"The first approach involves defining a React component and passing it into the component property of a field definition."
Source
"Tina also provides a variety of pre-built components. To specify these, the ui.component property should be configured with the string name of the registered field plugin."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

TinaCMS:
Full Text Search Supported

TinaCMS supports full text search using search-index allowing content searches across multiple fields.

"TinaCMS provides built-in search functionality for content. This is useful for allowing editors to quickly finding content in a site."
Source
"Search is not currently supported in self-hosted Tina."
Source
"The self-hosted backend does not currently have endpoints to support search functionality."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

TinaCMS:
Available

TinaCMS offers starter kits for Next.js and Astro integration.

(Expand section to see a list of TinaCMS templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of TinaCMS and HubSpot CMS.

TinaCMS's Pricing
Free
$0 / month
- 2 Users
- 2 Roles
- Community Support
Team
$29 / month
- 3 Users
- 2 Roles
- Team Support
- Up to 10 Users
- $9/additional seat
Team Plus
$49 / month
- 5 Users
- 2 Roles
- Team Support
- Up to 20 Users
- $15/additional seat
- Editorial Workflow
- AI Features (Beta)
Business
$299 / month
- 20 Users
- 3 Roles (Beta)
- Business Support
- No User Limit
- $18/additional seat
- Editorial Workflow
- AI Features (Beta)
- API (Beta)
Enterprise
$0 / custom
- Custom Users
- Custom Roles
- Enterprise Support
- No User Limit
- Variable user pricing
- Custom Editorial Workflow
- AI Features (Beta)
- API (Beta)
- SSO
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to TinaCMS & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!