Payload CMS vs HubSpot CMS
Compare Payload CMS and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used Payload CMS and HubSpot CMS have to say about their overall experience with the product.
Payload CMS's Key Strengths
Read what users love about Payload CMS.
HubSpot CMS's Key Strengths
Read what users love about HubSpot CMS.
Payload CMS's Key Issues
Read what issues users have with Payload CMS.
HubSpot CMS's Key Issues
Read what issues users have with HubSpot CMS.
What Marketers & Content Creators Say
Hear from the users who uses Payload CMS and HubSpot CMS daily about their experience with the editors.
Payload CMS's Editorial Experience Highlights
What marketers love about Payload CMS's editor.
HubSpot CMS's Editorial Experience Highlights
What marketers love about HubSpot CMS's editor.
Payload CMS's Editorial Experience Issues
What marketers dislike about Payload CMS's editor.
HubSpot CMS's Editorial Experience Issues
What marketers dislike about HubSpot CMS's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Payload CMS supports mobile-first experiences, allowing content creation on mobile devices seamlessly.
"It works seamlessly on desktop and mobile (still can't believe most headless CMS admin panels aren't responsive in 2022)."Source
"Payload will give you backend superpowers... even non-technical users can independently make use of its Admin Panel to manage whatever they need to without having to know code."Source
"Users in the Admin Panel have the ability to choose between light mode and dark mode for their editing experience."Source
HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
Payload CMS requires manual linking using the Relationship field; automated linking for SEO is not available.
"One of the most straightforward ways to manage related content in Payload CMS is through the Relationship field. This feature allows you to link different documents together."Source
"By leveraging these relationship types, Payload CMS enables users to build complex content architectures that cater to a wide range of applications, from e-commerce sites to blogs with related posts."Source
"The Rich Text field features a Link element which allows for users to automatically reference related documents within their rich text."Source
HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.
"We are running 2 related post based on tags on bureuvet.nl/blog."Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."Source
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Supports custom components but lacks dedicated automatic CTA linking functionality.
"All Custom Components in Payload are React Server Components by default. This enables the use of the Local API directly on the front-end."Source
"You can design and build your own Slate elements and leaves to extend the editor with your own functionality."Source
"You can use Relationships to link to existing documents within the Rich Text field."Source
HubSpot supports CTAs but does not automatically link them to content AI-wise.
"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Payload CMS supports commenting via a dedicated plugin with features like comment approval and email alerts.
"A fully-customizable plugin for Payload CMS to create a collection for comments, reviews, or other user-submitted feedback."Source
"Implement a comment functionality where everyone can comment without logging in."Source
"The community discusses challenges and features of Payload, including the need for custom implementations."Source
CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Payload CMS offers multi-tenancy via a plugin that enables hierarchical tenant management, domain mapping, and isolation.
"This plugin sets up multi-tenancy for your application from within your Admin Panel. It adds a `tenant` field to all specified collections."Source
"This plugin allows multiple tenants to access different resources in the same instance of Payload CMS."Source
"Payload's Access Control facilitated a multi-tenant, "subsite"-based system."Source
HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.
What Developers Say
Hear from developers who've integrated and built on Payload CMS and HubSpot CMS about their experiences.
Payload CMS's DX Highlights
What developers love about building with Payload CMS.
HubSpot CMS's DX Highlights
What developers love about building with HubSpot CMS.
Payload CMS's DX Issues
What developers dislike about building with Payload CMS.
HubSpot CMS's DX Issues
What developers dislike about building with HubSpot CMS.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Payload CMS supports content modeling with various field types including relationships, arrays, and blocks.
"Payload provides a wide variety of built-in Field Types, each with its own unique properties and behaviors."Source
"Payload allows parent/child content modelling using a nested docs plugin for hierarchical content."Source
"Each Collection can have its own unique Access Control, Hooks, Admin Options, and more."Source
HubSpot CMS offers custom content types but lacks extensive content modeling features.
"HubSpot CMS allows the creation of custom modules and supports basic content modeling."Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."Source
"Personalization tokens based on custom properties are supported, adding to content customization."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Payload CMS supports custom React components through its admin panel, allowing rich interactive content.
HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Payload CMS supports full text search through the @payloadcms/plugin-search, enabling advanced search across various fields.
HubSpot CMS supports full-text search allowing searches across various content fields.
"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Payload CMS offers several starter kits, including an Ecommerce and a SvelteKit template.
(Expand section to see a list of Payload CMS templates and starter kits.)
HubSpot offers multiple themes and templates within its CMS Hub starter kits.
(Expand section to see a list of HubSpot CMS templates and starter kits.)
Pricing & Plans
Compare the prices of Payload CMS and HubSpot CMS.