Payload CMS vs HubSpot CMS

Compare Payload CMS and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Payload CMS
Payload CMS
Payload is an open-source headless CMS and application framework that emphasizes flexibility, customization, and a developer-friendly environment. Provides powerful APIs, a clean UI, and robust support for various integrations.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used Payload CMS and HubSpot CMS have to say about their overall experience with the product.

Payload CMS's Key Strengths

Read what users love about Payload CMS.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Payload CMS's Key Issues

Read what issues users have with Payload CMS.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

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What Marketers & Content Creators Say

Hear from the users who uses Payload CMS and HubSpot CMS daily about their experience with the editors.

Payload CMS's Editorial Experience Highlights

What marketers love about Payload CMS's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Payload CMS's Editorial Experience Issues

What marketers dislike about Payload CMS's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Payload CMS:
Mobile-First Experience

Payload CMS supports mobile-first experiences, allowing content creation on mobile devices seamlessly.

"It works seamlessly on desktop and mobile (still can't believe most headless CMS admin panels aren't responsive in 2022)."
Source
"Payload will give you backend superpowers... even non-technical users can independently make use of its Admin Panel to manage whatever they need to without having to know code."
Source
"Users in the Admin Panel have the ability to choose between light mode and dark mode for their editing experience."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Payload CMS:
No Automatic Content Linking

Payload CMS requires manual linking using the Relationship field; automated linking for SEO is not available.

"One of the most straightforward ways to manage related content in Payload CMS is through the Relationship field. This feature allows you to link different documents together."
Source
"By leveraging these relationship types, Payload CMS enables users to build complex content architectures that cater to a wide range of applications, from e-commerce sites to blogs with related posts."
Source
"The Rich Text field features a Link element which allows for users to automatically reference related documents within their rich text."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Payload CMS:
Manual CTA Linking

Supports custom components but lacks dedicated automatic CTA linking functionality.

"All Custom Components in Payload are React Server Components by default. This enables the use of the Local API directly on the front-end."
Source
"You can design and build your own Slate elements and leaves to extend the editor with your own functionality."
Source
"You can use Relationships to link to existing documents within the Rich Text field."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Payload CMS:
Comments Supported

Payload CMS supports commenting via a dedicated plugin with features like comment approval and email alerts.

"A fully-customizable plugin for Payload CMS to create a collection for comments, reviews, or other user-submitted feedback."
Source
"Implement a comment functionality where everyone can comment without logging in."
Source
"The community discusses challenges and features of Payload, including the need for custom implementations."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Payload CMS:
Multi-tenancy Supported

Payload CMS offers multi-tenancy via a plugin that enables hierarchical tenant management, domain mapping, and isolation.

"This plugin sets up multi-tenancy for your application from within your Admin Panel. It adds a `tenant` field to all specified collections."
Source
"This plugin allows multiple tenants to access different resources in the same instance of Payload CMS."
Source
"Payload's Access Control facilitated a multi-tenant, "subsite"-based system."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on Payload CMS and HubSpot CMS about their experiences.

Ease of Integrating Payload CMS:
Medium
Users find Payload CMS has a moderate integration complexity, with some issues noted in documentation and support.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

Payload CMS's DX Highlights

What developers love about building with Payload CMS.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Payload CMS's DX Issues

What developers dislike about building with Payload CMS.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Payload CMS:
Customisable Content Types

Payload CMS supports content modeling with various field types including relationships, arrays, and blocks.

"Payload provides a wide variety of built-in Field Types, each with its own unique properties and behaviors."
Source
"Payload allows parent/child content modelling using a nested docs plugin for hierarchical content."
Source
"Each Collection can have its own unique Access Control, Hooks, Admin Options, and more."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Payload CMS:
Custom React Components Supported

Payload CMS supports custom React components through its admin panel, allowing rich interactive content.

"Payload provides a pattern for you to supply your own React components through your Payload Config."
Source
"You can build completely custom field types in Payload by swapping in your own React components for any field in your app."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Payload CMS:
Full Text Search Supported

Payload CMS supports full text search through the @payloadcms/plugin-search, enabling advanced search across various fields.

"This plugin generates records of your documents that are extremely fast to search on."
Source
"I would like to create a fulltext search endpoint for one of my collections."
Source
"A plugin for Payload to generate records of your documents that are extremely fast to search on."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Payload CMS:
Available

Payload CMS offers several starter kits, including an Ecommerce and a SvelteKit template.

(Expand section to see a list of Payload CMS templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Payload CMS and HubSpot CMS.

Payload CMS's Pricing
Free
$0 / lifetime
- Completely open source
- Self-hosted
Standard
$35 / month
- MongoDB Atlas serverless DB
- 3GB database storage
- 30GB S3 file storage
- 40GB bandwidth /mo
- 512MB RAM, 1 vCPU
- 50 million serverless RPUs /mo
- One custom domain
- On-demand backup
- Payload-branded email service
Pro
$199 / month
- Dedicated M10 Atlas cluster
- 30GB database storage
- 150GB file storage
- 100GB bandwidth /mo
- 1GB RAM, 1 vCPU, 2 instances
- High-availability compute
- Up to 3 custom domains
- Automatic backups
- White-labeled email service
Custom
$0 / custom
- Any size Atlas database
- Unlimited database storage
- Unlimited file storage
- Unlimited bandwidth
- RAM and CPU scaled to needs
- High-availability compute
- Unlimited custom domains
- White-labeled email service
- Single Sign-On (SSO)
- Enterprise plugins
- 99.9% uptime SLA
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to Payload CMS & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!