Magnolia vs XM Cloud

Compare Magnolia and XM Cloud for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Magnolia
Magnolia
With Magnolia, unify your content, customer data, and legacy tech to build engaging websites, portals, and apps at scale. Empower your content teams with AI and enterprise-level security.
XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.

What Users Say

See what users who have used Magnolia and XM Cloud have to say about their overall experience with the product.

Magnolia's Key Strengths

Read what users love about Magnolia.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

Magnolia's Key Issues

Read what issues users have with Magnolia.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

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What Marketers & Content Creators Say

Hear from the users who uses Magnolia and XM Cloud daily about their experience with the editors.

Magnolia's Editorial Experience Highlights

What marketers love about Magnolia's editor.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

Magnolia's Editorial Experience Issues

What marketers dislike about Magnolia's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Magnolia:
Mobile-First Experience

Magnolia CMS supports mobile-first experience with a focus on creating content on mobile devices.

"Focused on delivering modern UX designs with a mobile-first mindset."
Source
"Start building responsive, mobile-first experience sites using web components with React, Angular or Vue."
Source
"Focus then shifted to mobile first, omni-channel experience, personalisation, loyalty and analytics."
Source
"Their rebuild of the software for a tablet and mobile first design."
Source
XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Magnolia:
Unknown

The feature of automatic related blog linking is unclear from the available documentation and sources.

"No specific mention of automatic related blog linking found."
Source
"The AI Accelerator module mentions automation in content generation, but not specifically for related blogs."
Source
"Tagging functionality is available, but no clear automatic related linking feature noted."
Source
XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Magnolia:
Manual CTA Linking

Magnolia offers AI features that assist in automatic content creation, but specific CTA linking is not detailed.

"Magnolia’s AI Accelerator brings flexibility and composability to AI in digital experiences, by supporting connections to any generative AI engines to speed up content creation."
Source
"Magnolia equips you with powerful tooling and an easy to use interface so that you can work more effectively and launch experiences faster."
Source
"This feature was experimental and relied on outdated and unmaintained libraries."
Source
XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Magnolia:
Comments Supported

Magnolia CMS supports commenting with moderation, email notifications, and anonymous comments.

"This module offers commenting features as well as the possibility of liking or disliking comments. You can moderate comments or mark as author’s favourite."
Source
XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Magnolia:
Multi-tenancy Supported

Magnolia supports multi-tenancy, allowing agencies to manage multiple client sites with separate configurations.

"Multi-tenancy and the ability to share content assets - while also being able to configure access on a per-tenant basis - is crucial in today's..."
Source
"With Magnolia's multi-site, multi-language and multi-tenancy capabilities, you can centrally manage your network of franchises, country sites or subsidiary websites."
Source
"Using the Multisite module, you can set up and run multiple websites with different domains and languages from one Magnolia installation."
Source
XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source

What Developers Say

Hear from developers who've integrated and built on Magnolia and XM Cloud about their experiences.

Ease of Integrating Magnolia:
Medium
Integration is moderately complex, requiring various skills and understanding APIs.
Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.

Magnolia's DX Highlights

What developers love about building with Magnolia.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

Magnolia's DX Issues

What developers dislike about building with Magnolia.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Magnolia:
Customisable Content Types

Magnolia CMS supports content modelling with customizable content types and properties.

"Magnolia allows you to manage all your content and media in one place. Flexible content modeling."
Source
"A content model defines the structure and attributes of content for a specific project, including content types."
Source
"The Magnolia Content Types module is a tool to define the content model in Magnolia, creating a shared understanding across the domains."
Source
"A model definition describes the properties of a content type, including fields and relationships."
Source
XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Magnolia:
Custom React Components Supported

Custom React components are supported through the Magnolia React Editor allowing dynamic content management.

"The Magnolia React Editor provides a lightweight, fully-featured library connecting React projects with the WYSIWYG authoring experience."
Source
"Magnolia React Templating allows you to use React JSX Components in Magnolia templates."
Source
"Components render content entered by editors in dialogs, supporting nested components."
Source
XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Magnolia:
Full Text Search Supported

Fully supports full-text search across all content with real-time results customization.

"Magnolia’s search works using the Lucene algorithm where by default all properties mentioned in the index-rule receive a boost value of 1.0."
Source
"The Find Bar allows you to search across all content search inside and outside Magnolia (federated search, enterprise search). The search covers all Magnolia and custom-content apps, assets and pages."
Source
"It offers powerful full-text search across all your content and provides a starting point for many tasks."
Source
XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Magnolia:
Available

Magnolia CMS has several starter kits available for developers.

(Expand section to see a list of Magnolia templates and starter kits.)

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Pricing & Plans

Compare the prices of Magnolia and XM Cloud.

Magnolia's Pricing
DX Cloud
$6000 / month
- Fully managed dedicated infrastructure
- Customizable
- Scalable
- Supports up to 99.9% uptime
- Multiple SLA packages
DX Core
$3500 / month
- Self-hosted
- Full control over infrastructure
- Multi-site support
- Seamless scalability
- Custom modules and integrations
XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription

Compare with other technologies

Looking for a better alternative to Magnolia & XM Cloud? Try Wisp.
Wisp is the best solution for blogging. Try it free today!