Magnolia vs XM Cloud
Compare Magnolia and XM Cloud for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used Magnolia and XM Cloud have to say about their overall experience with the product.
Magnolia's Key Strengths
Read what users love about Magnolia.
XM Cloud's Key Strengths
Read what users love about XM Cloud.
Magnolia's Key Issues
Read what issues users have with Magnolia.
XM Cloud's Key Issues
Read what issues users have with XM Cloud.
What Marketers & Content Creators Say
Hear from the users who uses Magnolia and XM Cloud daily about their experience with the editors.
Magnolia's Editorial Experience Highlights
What marketers love about Magnolia's editor.
XM Cloud's Editorial Experience Highlights
What marketers love about XM Cloud's editor.
Magnolia's Editorial Experience Issues
What marketers dislike about Magnolia's editor.
XM Cloud's Editorial Experience Issues
What marketers dislike about XM Cloud's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Magnolia CMS supports mobile-first experience with a focus on creating content on mobile devices.
"Focused on delivering modern UX designs with a mobile-first mindset."Source
"Start building responsive, mobile-first experience sites using web components with React, Angular or Vue."Source
"Focus then shifted to mobile first, omni-channel experience, personalisation, loyalty and analytics."Source
"Their rebuild of the software for a tablet and mobile first design."Source
Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
The feature of automatic related blog linking is unclear from the available documentation and sources.
XM Cloud does not support automatic linking of related blog posts; linking must be done manually.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Magnolia offers AI features that assist in automatic content creation, but specific CTA linking is not detailed.
"Magnolia’s AI Accelerator brings flexibility and composability to AI in digital experiences, by supporting connections to any generative AI engines to speed up content creation."Source
"Magnolia equips you with powerful tooling and an easy to use interface so that you can work more effectively and launch experiences faster."Source
"This feature was experimental and relied on outdated and unmaintained libraries."Source
Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Magnolia CMS supports commenting with moderation, email notifications, and anonymous comments.
"This module offers commenting features as well as the possibility of liking or disliking comments. You can moderate comments or mark as author’s favourite."Source
Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.
"You can add comments to projects, stages, or tasks when collaborating with other users."Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Magnolia supports multi-tenancy, allowing agencies to manage multiple client sites with separate configurations.
"Multi-tenancy and the ability to share content assets - while also being able to configure access on a per-tenant basis - is crucial in today's..."Source
"With Magnolia's multi-site, multi-language and multi-tenancy capabilities, you can centrally manage your network of franchises, country sites or subsidiary websites."Source
"Using the Multisite module, you can set up and run multiple websites with different domains and languages from one Magnolia installation."Source
XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.
"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."Source
What Developers Say
Hear from developers who've integrated and built on Magnolia and XM Cloud about their experiences.
Magnolia's DX Highlights
What developers love about building with Magnolia.
XM Cloud's DX Highlights
What developers love about building with XM Cloud.
Magnolia's DX Issues
What developers dislike about building with Magnolia.
XM Cloud's DX Issues
What developers dislike about building with XM Cloud.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Magnolia CMS supports content modelling with customizable content types and properties.
"Magnolia allows you to manage all your content and media in one place. Flexible content modeling."Source
"A content model defines the structure and attributes of content for a specific project, including content types."Source
"The Magnolia Content Types module is a tool to define the content model in Magnolia, creating a shared understanding across the domains."Source
"A model definition describes the properties of a content type, including fields and relationships."Source
Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Custom React components are supported through the Magnolia React Editor allowing dynamic content management.
"The Magnolia React Editor provides a lightweight, fully-featured library connecting React projects with the WYSIWYG authoring experience."Source
"Magnolia React Templating allows you to use React JSX Components in Magnolia templates."Source
"Components render content entered by editors in dialogs, supporting nested components."Source
Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.
"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Fully supports full-text search across all content with real-time results customization.
"Magnolia’s search works using the Lucene algorithm where by default all properties mentioned in the index-rule receive a boost value of 1.0."Source
"The Find Bar allows you to search across all content search inside and outside Magnolia (federated search, enterprise search). The search covers all Magnolia and custom-content apps, assets and pages."Source
"It offers powerful full-text search across all your content and provides a starting point for many tasks."Source
Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.
"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Magnolia CMS has several starter kits available for developers.
(Expand section to see a list of Magnolia templates and starter kits.)
Sitecore XM Cloud has various starter kits including Next.js and Angular templates.
(Expand section to see a list of XM Cloud templates and starter kits.)
Pricing & Plans
Compare the prices of Magnolia and XM Cloud.