Contentful vs Prismic

Compare Contentful and Prismic for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Contentful
Contentful
Contentful is a leading headless content management platform that allows users to create, manage, and distribute content across various platforms seamlessly, providing complete freedom in designing their content models.
Prismic
Prismic
Prismic is a headless CMS that empowers marketers to release on-brand pages quickly while leveraging modern tech stacks like Next.js, Nuxt, and SvelteKit.

What Users Say

See what users who have used Contentful and Prismic have to say about their overall experience with the product.

Contentful's Key Strengths

Read what users love about Contentful.

Prismic's Key Strengths

Read what users love about Prismic.

Contentful's Key Issues

Read what issues users have with Contentful.

Prismic's Key Issues

Read what issues users have with Prismic.

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What Marketers & Content Creators Say

Hear from the users who uses Contentful and Prismic daily about their experience with the editors.

Contentful's Editorial Experience Highlights

What marketers love about Contentful's editor.

Prismic's Editorial Experience Highlights

What marketers love about Prismic's editor.

Contentful's Editorial Experience Issues

What marketers dislike about Contentful's editor.

Prismic's Editorial Experience Issues

What marketers dislike about Prismic's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Contentful:
Not Suitable for Mobile

Contentful does not explicitly support mobile-first content creation for marketers; mainly desktop-centric.

"Contentful is mainly an API-based headless CMS, emphasizing structured content delivery rather than a mobile-first editing experience."
Source
"Contentful focuses on optimizing web performance metrics but does not emphasize mobile content creation."
Source
"No significant discussions regarding mobile-first content creation features for Contentful."
Source
Prismic:
Limited Mobile Experience

Prismic supports mobile experiences but lacks a fully functional mobile editor. Contentful offers API-first mobile management. Strapi promotes mobile-first design.

"Prismic's mobile interface is not usable from mobile."
Source
"Prismic’s mobile interface is not usable from mobile. Responsiveness is improvable on smaller screens."
Source
"Contentful provides features that enable content management delivery specifically for mobile contexts."
Source
"Strapi enables mobile-first design and focuses on responsive designs that adapt to different devices."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Contentful:
AI-Powered Related Content

Contentful supports automatic related blog linking with Content Source Maps, linking content fields automatically.

"With Content Source Maps, this setup is now fully automated. Our APIs now return source maps for fields that link directly to the corresponding field in Contentful."
Source
Prismic:
No Automatic Content Linking

Prismic does not support automatic related blog linking. Requires manual linkage using content relationships instead.

"Our blog posts would use a simple page type for things like tech comparisons, business management guides, list-style posts, etc."
Source
"The only thing left for you to do is to rearrange your existing Next.js/Nuxt.js/SvelteKit components, making sure there's one slice component per file."
Source
"To enable internal linking, you still need to define the route in your Prismic routes option."
Source
"By default, <PrismicRichText> will render links using <PrismicLink>. This behavior can be customized."
Source
"Proper on-page optimization includes tactics like keyword placement in headings, URLs, meta descriptions, strategic internal linking, etc."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Contentful:
No Automatic CTA Linking

Contentful does not support automatic call-to-action linking features.

"Links are a powerful way to model relationships between content."
Source
Prismic:
Unknown

Prismic does not explicitly mention support for automatic CTA linking features using AI.

"Prismic's website features a 'Get started' CTA that is designed to encourage users to dive into Prismic's platform right away."
Source
"Prismic helps thousands of customers manage on-brand content for their marketing websites, whether B2B (Business to Business) or B2C (Business to Customer)."
Source
"Sanity stands out with its flexible editing environment and real-time collaboration capabilities, but Prismic does not mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Contentful:
No Comments Supported

While Contentful has a comments feature, it's primarily for internal collaboration. It does not support external visitor commenting out of the box.

"The Comments tab allows you to communicate with collaborators in your space by creating comments, replying, and tagging members."
Source
"Entry comments. Users can add comments to an entry. This allows for teams to collaborate and have conversations."
Source
"Contentful's flexible content modeling goes far beyond blog posts. Here’s how you can leverage Contentful and Netlify to create a nested commenting system."
Source
Prismic:
No Comments Supported

Prismic does not have built-in commenting features; third-party solutions like Supabase and DISQUS can be integrated instead.

"A function similar to what Reddit does, or other social media platforms. If this is possible, is there anything I can look into to get started?"
Source
"Enhancing static websites with interactivity not only enriches the user experience... by integrating commenting functionality using Supabase."
Source
"Prismic has been fantastic but every time we have to build features like comments... it’s better to use Firebase and build out a custom CMS panel."
Source
"Don't hesitate to leave us a comment at the end of the post. We are happy to help!"
Source
"You can take the blog project to the next level by enabling readers to leave comments on articles."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Contentful:
Multi-tenancy Supported

Contentful supports multi-tenancy, allowing users to manage multiple client accounts from a single interface.

"Multi-tenancy architecture means that all our customers and applications share a single, common infrastructure and code base that is centrally maintained by us."
Source
"Our solution? A single, unified content platform."
Source
"Contentful's multi-tenancy concept is extensible on all levels and continuously delivers new features."
Source
Prismic:
Limited Multi-tenancy

Prismic supports multi-tenancy through repository management but it's better to keep separate repos for distinct brands.

"It's better to have two separate repositories for each site. Having a single repo would be an easy solution if you know that the structure of both sites has little chance of changing."
Source
"Multi-tenancy is having multiple organizations using your app instead of just normal users."
Source

What Developers Say

Hear from developers who've integrated and built on Contentful and Prismic about their experiences.

Ease of Integrating Contentful:
Medium
Contentful integration is manageable but involves a learning curve and can become costly for larger projects.
Ease of Integrating Prismic:
Medium
Prismic offers a user-friendly integration process, but users report specific limitations and issues based on their projects.

Contentful's DX Highlights

What developers love about building with Contentful.

Prismic's DX Highlights

What developers love about building with Prismic.

Contentful's DX Issues

What developers dislike about building with Contentful.

Prismic's DX Issues

What developers dislike about building with Prismic.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Contentful:
Customisable Content Types

Contentful supports content modeling with flexible structure and customizable content types, including various field types and validations.

"A solid content model is the foundation of every great digital project. Your model is the bones of your project; it tells our APIs what kind of content to send to your end application."
Source
"You can set up your content model with the following tools: Visual modeler — Visually build your content model, view the content types and references."
Source
"This guide will lay out a set of best practices that are considered good content modeling patterns."
Source
"Currently, editor interfaces are fully supported in templates. These include all configurations for content type fields."
Source
Prismic:
Customisable Content Types

Prismic supports flexible content modeling through slices, fields, custom types, and page types.

"Prismic provides four main structures in content models: slices, fields, page types, and custom types."
Source
"Prismic combines content structure with the necessary flexibility for seamless content modeling."
Source
"Prismic offers flexible content modeling, enabling the creation of complex data models with multiple fields and relationships."
Source
"There currently isn't any plan to support nested or grouped repeatable content within slices, indicating limitations."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Contentful:
Custom React Components Supported

Contentful supports custom React components, allowing developers to enhance content editing with interactive components.

"To use custom components in Experiences, you need to register them."
Source
"You can import your own design system components into Experiences to create on-brand digital experiences."
Source
"The Forma 36 Design System and React component library provides a comprehensive collection of UI components."
Source
Prismic:
Custom React Components Supported

Prismic supports custom React components through slice zones, allowing rich content integration.

"With this package, you can: Display slice zones with custom components."
Source
"If you need to add all custom slices before or after slice zone you can do something like this."
Source
"You can create your own wrapper component to do this."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Contentful:
Full Text Search Supported

Contentful supports full-text search across multiple fields, allowing users to search content effectively.

"In Contentful, full-text search terms are left anchored...full-text search is built into the standard entry listing endpoint."
Source
"Contentful's full-text search capabilities allow searching across all fields."
Source
"Contentful does include some intriguing full-text search capabilities out-of-the-box that searches across all fields."
Source
Prismic:
Full Text Search Supported

Prismic supports full-text search across multiple fields, including rich text, title, and key text.

"fulltext will search for a single term, passed as a string, or for multiple terms, passed as a string of terms with spaces between them. The search considers rich text, title, key text, select, and UID fields."
Source
"Finding what you need quickly on a website is crucial for a positive user experience. A good search experience can ultimately enhance the user interface of a website."
Source
"Other benefits include editable fields for SEO management, social sharing images, analyticsFull-Text Search, Customizable Templates, and more."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Contentful:
Available

Contentful offers various starter templates including Next.js and Gatsby options.

(Expand section to see a list of Contentful templates and starter kits.)

Prismic:
Available

Multiple starter kits available for Next.js and SvelteKit using Prismic.

(Expand section to see a list of Prismic templates and starter kits.)

Pricing & Plans

Compare the prices of Contentful and Prismic.

Contentful's Pricing
Free
$0 / forever
- 5 users
- 2 locales
- 1M API calls/month
- Community support
- 1 Intro Space
- Structured content
- Developer tools
Lite
$300 / month
- 20 users
- 4 locales
- 2M API calls/month
- 0.75TB/month CDN
- Technical support
- Extended editorial tools
- Optional Medium Spaces
Premium
$81000 / year
- Custom users
- Unlimited API calls
- Custom CDN
- Dedicated support
- Enhanced governance and security
- Contentful Studio compatibility
Prismic's Pricing
Free
$0 / month
- 1 user
- 4 million API calls a month
- 100 GB of built-in CDN bandwidth a month
- 2 locales
- Visual Page Builder
- Unlimited documents
- Unlimited types
- Unlimited assets
- Image optimization and processing
- Migration API
Starter
$10 / month
- 3 users
- 100 GB of built-in CDN bandwidth a month
- 3 locales
Small
$25 / month
- 7 users
- 4 locales
Medium
$150 / month
- 25 users
- 5 million API calls a month
- 500 GB of built-in CDN bandwidth a month
- 5 locales
- User roles
Platinum
$675 / month
- Unlimited users
- 10 million API calls a month
- 1 TB of built-in CDN bandwidth a month
- 8 locales
- Development environment
Enterprise
$0 / Custom
- Custom usage quotas
- 2 development environments
- Backups
- Roles per locale (custom)
- Customer Success Manager
- SSO
- Infosec and legal review
- Support and uptime SLAs
- Priority/Premium support
- Custom training sessions

Compare with other technologies

Looking for a better alternative to Contentful & Prismic? Try Wisp.
Wisp is the best solution for blogging. Try it free today!