Contentful vs HubSpot CMS

Compare Contentful and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Contentful
Contentful
Contentful is a leading headless content management platform that allows users to create, manage, and distribute content across various platforms seamlessly, providing complete freedom in designing their content models.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used Contentful and HubSpot CMS have to say about their overall experience with the product.

Contentful's Key Strengths

Read what users love about Contentful.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Contentful's Key Issues

Read what issues users have with Contentful.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

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What Marketers & Content Creators Say

Hear from the users who uses Contentful and HubSpot CMS daily about their experience with the editors.

Contentful's Editorial Experience Highlights

What marketers love about Contentful's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Contentful's Editorial Experience Issues

What marketers dislike about Contentful's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Contentful:
Not Suitable for Mobile

Contentful does not explicitly support mobile-first content creation for marketers; mainly desktop-centric.

"Contentful is mainly an API-based headless CMS, emphasizing structured content delivery rather than a mobile-first editing experience."
Source
"Contentful focuses on optimizing web performance metrics but does not emphasize mobile content creation."
Source
"No significant discussions regarding mobile-first content creation features for Contentful."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Contentful:
AI-Powered Related Content

Contentful supports automatic related blog linking with Content Source Maps, linking content fields automatically.

"With Content Source Maps, this setup is now fully automated. Our APIs now return source maps for fields that link directly to the corresponding field in Contentful."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Contentful:
No Automatic CTA Linking

Contentful does not support automatic call-to-action linking features.

"Links are a powerful way to model relationships between content."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Contentful:
No Comments Supported

While Contentful has a comments feature, it's primarily for internal collaboration. It does not support external visitor commenting out of the box.

"The Comments tab allows you to communicate with collaborators in your space by creating comments, replying, and tagging members."
Source
"Entry comments. Users can add comments to an entry. This allows for teams to collaborate and have conversations."
Source
"Contentful's flexible content modeling goes far beyond blog posts. Here’s how you can leverage Contentful and Netlify to create a nested commenting system."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Contentful:
Multi-tenancy Supported

Contentful supports multi-tenancy, allowing users to manage multiple client accounts from a single interface.

"Multi-tenancy architecture means that all our customers and applications share a single, common infrastructure and code base that is centrally maintained by us."
Source
"Our solution? A single, unified content platform."
Source
"Contentful's multi-tenancy concept is extensible on all levels and continuously delivers new features."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on Contentful and HubSpot CMS about their experiences.

Ease of Integrating Contentful:
Medium
Contentful integration is manageable but involves a learning curve and can become costly for larger projects.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

Contentful's DX Highlights

What developers love about building with Contentful.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Contentful's DX Issues

What developers dislike about building with Contentful.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Contentful:
Customisable Content Types

Contentful supports content modeling with flexible structure and customizable content types, including various field types and validations.

"A solid content model is the foundation of every great digital project. Your model is the bones of your project; it tells our APIs what kind of content to send to your end application."
Source
"You can set up your content model with the following tools: Visual modeler — Visually build your content model, view the content types and references."
Source
"This guide will lay out a set of best practices that are considered good content modeling patterns."
Source
"Currently, editor interfaces are fully supported in templates. These include all configurations for content type fields."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Contentful:
Custom React Components Supported

Contentful supports custom React components, allowing developers to enhance content editing with interactive components.

"To use custom components in Experiences, you need to register them."
Source
"You can import your own design system components into Experiences to create on-brand digital experiences."
Source
"The Forma 36 Design System and React component library provides a comprehensive collection of UI components."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Contentful:
Full Text Search Supported

Contentful supports full-text search across multiple fields, allowing users to search content effectively.

"In Contentful, full-text search terms are left anchored...full-text search is built into the standard entry listing endpoint."
Source
"Contentful's full-text search capabilities allow searching across all fields."
Source
"Contentful does include some intriguing full-text search capabilities out-of-the-box that searches across all fields."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Contentful:
Available

Contentful offers various starter templates including Next.js and Gatsby options.

(Expand section to see a list of Contentful templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Contentful and HubSpot CMS.

Contentful's Pricing
Free
$0 / forever
- 5 users
- 2 locales
- 1M API calls/month
- Community support
- 1 Intro Space
- Structured content
- Developer tools
Lite
$300 / month
- 20 users
- 4 locales
- 2M API calls/month
- 0.75TB/month CDN
- Technical support
- Extended editorial tools
- Optional Medium Spaces
Premium
$81000 / year
- Custom users
- Unlimited API calls
- Custom CDN
- Dedicated support
- Enhanced governance and security
- Contentful Studio compatibility
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Looking for a better alternative to Contentful & HubSpot CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!