Contentful vs Ghost

Compare Contentful and Ghost for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Contentful
Contentful
Contentful is a leading headless content management platform that allows users to create, manage, and distribute content across various platforms seamlessly, providing complete freedom in designing their content models.
Ghost
Ghost
Ghost is a powerful platform for professional publishers to create, share, and grow a business around their content. It integrates publishing, newsletters, memberships, and payments seamlessly.

What Users Say

See what users who have used Contentful and Ghost have to say about their overall experience with the product.

Contentful's Key Strengths

Read what users love about Contentful.

Ghost's Key Strengths

Read what users love about Ghost.

Contentful's Key Issues

Read what issues users have with Contentful.

Ghost's Key Issues

Read what issues users have with Ghost.

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What Marketers & Content Creators Say

Hear from the users who uses Contentful and Ghost daily about their experience with the editors.

Contentful's Editorial Experience Highlights

What marketers love about Contentful's editor.

Ghost's Editorial Experience Highlights

What marketers love about Ghost's editor.

Contentful's Editorial Experience Issues

What marketers dislike about Contentful's editor.

Ghost's Editorial Experience Issues

What marketers dislike about Ghost's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Contentful:
Not Suitable for Mobile

Contentful does not explicitly support mobile-first content creation for marketers; mainly desktop-centric.

"Contentful is mainly an API-based headless CMS, emphasizing structured content delivery rather than a mobile-first editing experience."
Source
"Contentful focuses on optimizing web performance metrics but does not emphasize mobile content creation."
Source
"No significant discussions regarding mobile-first content creation features for Contentful."
Source
Ghost:
Not Suitable for Mobile

Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.

"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."
Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"
Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."
Source
"Ghost is not mobile friendly... mobile devices are not fully supported."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Contentful:
AI-Powered Related Content

Contentful supports automatic related blog linking with Content Source Maps, linking content fields automatically.

"With Content Source Maps, this setup is now fully automated. Our APIs now return source maps for fields that link directly to the corresponding field in Contentful."
Source
Ghost:
No Automatic Content Linking

Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.

"Ghost automatically creates and updates an XML sitemap for your website to help search engines understand the structure of your site and find all of its content."
Source
"To create a related posts section in Ghost, you'll need to make some modifications to your theme."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Contentful:
No Automatic CTA Linking

Contentful does not support automatic call-to-action linking features.

"Links are a powerful way to model relationships between content."
Source
Ghost:
No Automatic CTA Linking

Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.

"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."
Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."
Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Contentful:
No Comments Supported

While Contentful has a comments feature, it's primarily for internal collaboration. It does not support external visitor commenting out of the box.

"The Comments tab allows you to communicate with collaborators in your space by creating comments, replying, and tagging members."
Source
"Entry comments. Users can add comments to an entry. This allows for teams to collaborate and have conversations."
Source
"Contentful's flexible content modeling goes far beyond blog posts. Here’s how you can leverage Contentful and Netlify to create a nested commenting system."
Source
Ghost:
Comments Supported

Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.

"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."
Source
"We built Ghost Comments with features that allow users to comment directly on your website."
Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."
Source
"The complete guide to comments includes tutorials for using the built-in comment feature."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Contentful:
Multi-tenancy Supported

Contentful supports multi-tenancy, allowing users to manage multiple client accounts from a single interface.

"Multi-tenancy architecture means that all our customers and applications share a single, common infrastructure and code base that is centrally maintained by us."
Source
"Our solution? A single, unified content platform."
Source
"Contentful's multi-tenancy concept is extensible on all levels and continuously delivers new features."
Source
Ghost:
No Multi-tenancy

Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.

"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."
Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."
Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."
Source

What Developers Say

Hear from developers who've integrated and built on Contentful and Ghost about their experiences.

Ease of Integrating Contentful:
Medium
Contentful integration is manageable but involves a learning curve and can become costly for larger projects.
Ease of Integrating Ghost:
Medium
Integration is achievable but requires technical knowledge and manual setup for optimal function.

Contentful's DX Highlights

What developers love about building with Contentful.

Ghost's DX Highlights

What developers love about building with Ghost.

Contentful's DX Issues

What developers dislike about building with Contentful.

Ghost's DX Issues

What developers dislike about building with Ghost.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Contentful:
Customisable Content Types

Contentful supports content modeling with flexible structure and customizable content types, including various field types and validations.

"A solid content model is the foundation of every great digital project. Your model is the bones of your project; it tells our APIs what kind of content to send to your end application."
Source
"You can set up your content model with the following tools: Visual modeler — Visually build your content model, view the content types and references."
Source
"This guide will lay out a set of best practices that are considered good content modeling patterns."
Source
"Currently, editor interfaces are fully supported in templates. These include all configurations for content type fields."
Source
Ghost:
Limited Customisation

Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.

"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."
Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."
Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Contentful:
Custom React Components Supported

Contentful supports custom React components, allowing developers to enhance content editing with interactive components.

"To use custom components in Experiences, you need to register them."
Source
"You can import your own design system components into Experiences to create on-brand digital experiences."
Source
"The Forma 36 Design System and React component library provides a comprehensive collection of UI components."
Source
Ghost:
No Custom React Components Supported

Ghost CMS does not support inserting custom React components directly in the content editor.

"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."
Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."
Source
"Manage content via Ghost's Admin API, with secure role-based authentication."
Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Contentful:
Full Text Search Supported

Contentful supports full-text search across multiple fields, allowing users to search content effectively.

"In Contentful, full-text search terms are left anchored...full-text search is built into the standard entry listing endpoint."
Source
"Contentful's full-text search capabilities allow searching across all fields."
Source
"Contentful does include some intriguing full-text search capabilities out-of-the-box that searches across all fields."
Source
Ghost:
Limited Search

Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.

"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."
Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."
Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."
Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."
Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Contentful:
Available

Contentful offers various starter templates including Next.js and Gatsby options.

(Expand section to see a list of Contentful templates and starter kits.)

Ghost:
Available

Ghost CMS provides a starter theme for custom development.

(Expand section to see a list of Ghost templates and starter kits.)

Pricing & Plans

Compare the prices of Contentful and Ghost.

Contentful's Pricing
Free
$0 / forever
- 5 users
- 2 locales
- 1M API calls/month
- Community support
- 1 Intro Space
- Structured content
- Developer tools
Lite
$300 / month
- 20 users
- 4 locales
- 2M API calls/month
- 0.75TB/month CDN
- Technical support
- Extended editorial tools
- Optional Medium Spaces
Premium
$81000 / year
- Custom users
- Unlimited API calls
- Custom CDN
- Dedicated support
- Enhanced governance and security
- Contentful Studio compatibility
Ghost's Pricing
Starter
$9 / month
- 500 Members
- 1 staff user
- 18 free official themes
Creator
$25 / month
- 1,000 Members
- 2 staff users
- Unlimited custom themes
- 1,000+ integrations
- Build custom integrations
Team
$50 / month
- 1,000 Members
- 5 staff users
- Priority support
- Higher usage limits
Business
$199 / month
- 10,000 Members
- Unlimited staff users
- Advanced configuration
- 99.9% uptime SLA

Compare with other technologies

Looking for a better alternative to Contentful & Ghost? Try Wisp.
Wisp is the best solution for blogging. Try it free today!