Contentful vs Ghost
Compare Contentful and Ghost for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used Contentful and Ghost have to say about their overall experience with the product.
Contentful's Key Strengths
Read what users love about Contentful.
Ghost's Key Strengths
Read what users love about Ghost.
Contentful's Key Issues
Read what issues users have with Contentful.
Ghost's Key Issues
Read what issues users have with Ghost.
What Marketers & Content Creators Say
Hear from the users who uses Contentful and Ghost daily about their experience with the editors.
Contentful's Editorial Experience Highlights
What marketers love about Contentful's editor.
Ghost's Editorial Experience Highlights
What marketers love about Ghost's editor.
Contentful's Editorial Experience Issues
What marketers dislike about Contentful's editor.
Ghost's Editorial Experience Issues
What marketers dislike about Ghost's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Contentful does not explicitly support mobile-first content creation for marketers; mainly desktop-centric.
"Contentful is mainly an API-based headless CMS, emphasizing structured content delivery rather than a mobile-first editing experience."Source
"Contentful focuses on optimizing web performance metrics but does not emphasize mobile content creation."Source
"No significant discussions regarding mobile-first content creation features for Contentful."Source
Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.
"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."Source
"Ghost is not mobile friendly... mobile devices are not fully supported."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
Contentful supports automatic related blog linking with Content Source Maps, linking content fields automatically.
"With Content Source Maps, this setup is now fully automated. Our APIs now return source maps for fields that link directly to the corresponding field in Contentful."Source
Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Contentful does not support automatic call-to-action linking features.
"Links are a powerful way to model relationships between content."Source
Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.
"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
While Contentful has a comments feature, it's primarily for internal collaboration. It does not support external visitor commenting out of the box.
"The Comments tab allows you to communicate with collaborators in your space by creating comments, replying, and tagging members."Source
"Entry comments. Users can add comments to an entry. This allows for teams to collaborate and have conversations."Source
"Contentful's flexible content modeling goes far beyond blog posts. Here’s how you can leverage Contentful and Netlify to create a nested commenting system."Source
Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.
"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."Source
"We built Ghost Comments with features that allow users to comment directly on your website."Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."Source
"The complete guide to comments includes tutorials for using the built-in comment feature."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Contentful supports multi-tenancy, allowing users to manage multiple client accounts from a single interface.
"Multi-tenancy architecture means that all our customers and applications share a single, common infrastructure and code base that is centrally maintained by us."Source
"Our solution? A single, unified content platform."Source
"Contentful's multi-tenancy concept is extensible on all levels and continuously delivers new features."Source
Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.
"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."Source
What Developers Say
Hear from developers who've integrated and built on Contentful and Ghost about their experiences.
Contentful's DX Highlights
What developers love about building with Contentful.
Ghost's DX Highlights
What developers love about building with Ghost.
Contentful's DX Issues
What developers dislike about building with Contentful.
Ghost's DX Issues
What developers dislike about building with Ghost.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Contentful supports content modeling with flexible structure and customizable content types, including various field types and validations.
"A solid content model is the foundation of every great digital project. Your model is the bones of your project; it tells our APIs what kind of content to send to your end application."Source
"You can set up your content model with the following tools: Visual modeler — Visually build your content model, view the content types and references."Source
"This guide will lay out a set of best practices that are considered good content modeling patterns."Source
"Currently, editor interfaces are fully supported in templates. These include all configurations for content type fields."Source
Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.
"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Contentful supports custom React components, allowing developers to enhance content editing with interactive components.
"To use custom components in Experiences, you need to register them."Source
"You can import your own design system components into Experiences to create on-brand digital experiences."Source
"The Forma 36 Design System and React component library provides a comprehensive collection of UI components."Source
Ghost CMS does not support inserting custom React components directly in the content editor.
"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."Source
"Manage content via Ghost's Admin API, with secure role-based authentication."Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Contentful supports full-text search across multiple fields, allowing users to search content effectively.
"In Contentful, full-text search terms are left anchored...full-text search is built into the standard entry listing endpoint."Source
"Contentful's full-text search capabilities allow searching across all fields."Source
"Contentful does include some intriguing full-text search capabilities out-of-the-box that searches across all fields."Source
Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.
"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Contentful offers various starter templates including Next.js and Gatsby options.
(Expand section to see a list of Contentful templates and starter kits.)
Ghost CMS provides a starter theme for custom development.
(Expand section to see a list of Ghost templates and starter kits.)
Pricing & Plans
Compare the prices of Contentful and Ghost.