Content Collections vs XM Cloud

Compare Content Collections and XM Cloud for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Content Collections
Content Collections
Transform your content into type-safe data collections with seamless integration and powerful validation, ensuring accuracy and a delightful developer experience.
XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.

What Users Say

See what users who have used Content Collections and XM Cloud have to say about their overall experience with the product.

Content Collections's Key Strengths

Read what users love about Content Collections.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

Content Collections's Key Issues

Read what issues users have with Content Collections.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

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What Marketers & Content Creators Say

Hear from the users who uses Content Collections and XM Cloud daily about their experience with the editors.

Content Collections's Editorial Experience Highlights

What marketers love about Content Collections's editor.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

Content Collections's Editorial Experience Issues

What marketers dislike about Content Collections's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Content Collections:
Mobile-First Experience

Wisp and Contentful support mobile-first experiences for content creation on mobile devices.

"Wisp was built from the ground up with mobile users in mind."
Source
"Contentful delivers content through a well-documented RESTful JSON-based API, which makes it fairly simple to get content from the backend."
Source
XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Content Collections:
No Automatic Content Linking

The CMS does not support automated internal linking of related blog posts based on content similarity.

"You can define a collection from a set of data that is structurally similar."
Source
"We can manually add blogs one by one into the section and include a button that directs to the relevant URL."
Source
"Webflow Collections allow you to create groups of content but do not automate related content linking."
Source
XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Content Collections:
No Automatic CTA Linking

Content Collections does not support automated linking for CTAs; this feature is generally missing in most CMS products.

"Content Collections is all about delivering a delightful developer experience, lacking automatic CTA linking."
Source
"Standard CMS features include manually linking CTAs without automation."
Source
"Explained auto interlinking in Magento but does not mention CTA linking features."
Source
XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Content Collections:
Comments Supported

Webflow CMS supports commenting via a paid add-on with built-in moderation features.

"Supercharge your Webflow CMS with comments that let people interact with your Collection content."
Source
"However, this permission does not allow visitors to update existing items or their field values."
Source
"When you create Collections in the Webflow CMS, you can add Collection items manually."
Source
XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Content Collections:
Limited Multi-tenancy

Statamic supports multiple sites but is not intended for multi-tenant applications.

"I'm currently thinking of having a content collection called Organization, with a relation to an Admin User (User type, admin role)."
Source
"Strapi (which you can trick into multitenancy but it's not out of the box and, unfortunately, I can't get it to work)"
Source
"Payload has a multi-tenancy feature but requires significant setup."
Source
"The multi-tenancy feature lets you segregate content in CRX based on organization."
Source
"Statamic's multi-site capabilities are designed to manage a single site or site network with multiple localizations."
Source
XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source

What Developers Say

Hear from developers who've integrated and built on Content Collections and XM Cloud about their experiences.

Ease of Integrating Content Collections:
Medium
Integration can be complex due to documentation issues and managing assets alongside content.
Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.

Content Collections's DX Highlights

What developers love about building with Content Collections.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

Content Collections's DX Issues

What developers dislike about building with Content Collections.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Content Collections:
Customisable Content Types

Content Collections supports content modelling with customizable schemas and validation via Zod.

"Transform your content into type-safe data collections, providing useful utilities for data fetching and parsing."
Source
"Content Collections uses a schema to define the fields of a collection. Computed fields can be added with the transform function."
Source
"The schema will validate the title and summary fields, ensuring data integrity."
Source
XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Content Collections:
Custom React Components Supported

Payload CMS supports custom React components in collections, enabling rich content integration.

"Swap in your own React components to be used within this Collection."
Source
"Decap CMS exposes two constructs globally to allow you to create components inline."
Source
"The same object is also the default export if you import Decap CMS as an npm module."
Source
"Learn how to embed HubSpot forms in ButterCMS using a custom React component."
Source
XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Content Collections:
Full Text Search Supported

Contentful supports full-text search across multiple fields, enhancing search capabilities.

"Full-text search is case insensitive and might return more results than expected. A query will ignore search tokens with less than 2 characters."
Source
"In Contentful, full-text search terms are left anchored. This means that when you, for example, search for 'house,' we will convert it into the."
Source
"In Contentful's GraphQL API you can do searching within different fields with collection filters. Equivalent to full-text searching."
Source
"Contentful does include some intriguing full-text search capabilities out-of-the-box that searches across all fields."
Source
XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Content Collections:
Available

Content Collections offers starter kits and templates through Acquia and Astro.

(Expand section to see a list of Content Collections templates and starter kits.)

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

Pricing & Plans

Compare the prices of Content Collections and XM Cloud.

Content Collections's Pricing
Standard
$5 / month
- Content import
- Type-safe data validation
- Access to API
Pro
$15 / month
- All Standard features
- Advanced validation options
- Support for custom transformations
Enterprise
$30 / month
- All Pro features
- Dedicated support
- Custom pricing options
XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription

Compare with other technologies

Looking for a better alternative to Content Collections & XM Cloud? Try Wisp.
Wisp is the best solution for blogging. Try it free today!