Wisp vs HubSpot CMS

Compare Wisp and HubSpot CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Wisp
Wisp
Wisp is a headless CMS designed for Next.js and React, enabling users to boost website traffic and manage content effortlessly, focusing on important features with a user-friendly interface.
HubSpot CMS
HubSpot CMS
Build a website for your business with HubSpot’s free CMS software to drive traffic, generate leads, and grow revenue.

What Users Say

See what users who have used Wisp and HubSpot CMS have to say about their overall experience with the product.

Wisp's Key Strengths

Read what users love about Wisp.

HubSpot CMS's Key Strengths

Read what users love about HubSpot CMS.

Wisp's Key Issues

Read what issues users have with Wisp.

HubSpot CMS's Key Issues

Read what issues users have with HubSpot CMS.

Ready to try the #1 HubSpot CMS alternative? Try Wisp.
Getting started is easy & free. Just register, add integration code snippets and start blogging away!

What Marketers & Content Creators Say

Hear from the users who uses Wisp and HubSpot CMS daily about their experience with the editors.

Wisp's Editorial Experience Highlights

What marketers love about Wisp's editor.

HubSpot CMS's Editorial Experience Highlights

What marketers love about HubSpot CMS's editor.

Wisp's Editorial Experience Issues

What marketers dislike about Wisp's editor.

HubSpot CMS's Editorial Experience Issues

What marketers dislike about HubSpot CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Wisp:
Mobile-First Experience

Wisp CMS is optimized for mobile-first content management, allowing creators to work seamlessly on mobile devices.

"Unlike traditional CMSs that offer clunky mobile experiences, Wisp was built from the ground up with mobile users in mind."
Source
HubSpot CMS:
Not Suitable for Mobile

HubSpot CMS lacks mobile-first content creation capabilities and requires desktop editing for modules.

"Is there any way I can make modules disappear in mobile view? ... Hubspot CMS is really lacking in mobile-friendlyness."
Source
"But mobile optimization is about more than just a responsive website design."
Source
"HubSpot does not offer a mobile-first experience in content creation."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Wisp:
AI-Powered Related Content

Wisp CMS supports AI-powered automatic related blog post suggestions, enhancing user engagement.

"Gone are the days of manually linking related posts. Keep your audience engaged on with your content with automatic related blog post suggestions."
Source
"Our new feature uses advanced AI technology to understand the relationships between your articles and suggest relevant content."
Source
"Introducing automatic related blog post suggestions."
Source
HubSpot CMS:
Manual Content Linking

HubSpot CMS offers automatic related posts based on blog tags, but not for broader content types or complex algorithms.

"We are running 2 related post based on tags on bureuvet.nl/blog."
Source
"Auto-populated posts will be determined by topic (or if on WordPress it would be determined by Category/Tag/Custom Field)."
Source
"Internal link-building tools help find opportunities for internal linking but require manual setup for related content."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Wisp:
Automatic CTA Linking

Wisp CMS supports AI-powered Contextual CTAs that match to content dynamically for improved engagement.

"Wisp's Contextual CTA (CCTA) feature uses AI to suggest the most relevant CTA for each piece of content, ensuring your readers always see the right message at the right time."
Source
"Discover how our new Contextual CTAs feature can transform your content marketing strategy with personalized, AI-powered calls-to-action."
Source
HubSpot CMS:
Manual CTA Linking

HubSpot supports CTAs but does not automatically link them to content AI-wise.

"Use the calls-to-action (CTA) tool to create button CTAs, banners, or pop-ups to add to your HubSpot pages."
Source
"After creating your call-to-action (CTA), you can add the CTA to both HubSpot and external pages."
Source
"HubSpot CTAs are trackable and customizable, but cannot be made unique to each recipient."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Wisp:
Comments Supported

Wisp CMS has built-in commenting features including moderation and email collection.

"The Wisp Comments feature is not just another add-on; it's a comprehensive solution packed with powerful capabilities."
Source
"Adding comments to a blog can significantly increase user engagement and build community around your content."
Source
"with email verification and spam filters, your content remains untainted by unwanted entries."
Source
HubSpot CMS:
Not Supported Out of the Box

CMS Hub supports internal comments via collaboration tools but lacks an external commenting feature for website visitors.

"Add comments to your HubSpot assets to collaborate with your team and ask for feedback."
Source
"HubSpot provides commenting capabilities primarily for internal collaboration rather than for external user comments."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Wisp:
Multi-tenancy Supported

Wisp CMS supports multi-tenancy, allowing agencies to manage multiple client blogs from one account.

"Wisp's multi-tenancy feature has got you covered. Manage all your projects from a single Wisp account."
Source
"The multi-tenancy feature of Wisp CMS allows users to manage multiple blogs from a single account."
Source
HubSpot CMS:
Limited Multi-tenancy

HubSpot CMS supports limited multi-tenancy allowing users to manage multiple accounts but with restrictions.

"Multi-tenant SaaS is a business structure where many organizations share the same software to save and store data."
Source
"If you are a user in multiple HubSpot accounts, ensure the actions you're taking are done in the correct HubSpot account."
Source

What Developers Say

Hear from developers who've integrated and built on Wisp and HubSpot CMS about their experiences.

Ease of Integrating Wisp:
Easy
Wisp CMS offers a seamless and intuitive integration process for developers, particularly with Next.js.
Ease of Integrating HubSpot CMS:
Medium
Users report that integration with HubSpot CMS can be moderately complex, requiring some custom development.

Wisp's DX Highlights

What developers love about building with Wisp.

HubSpot CMS's DX Highlights

What developers love about building with HubSpot CMS.

Wisp's DX Issues

What developers dislike about building with Wisp.

HubSpot CMS's DX Issues

What developers dislike about building with HubSpot CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Wisp:
Customisable Content Types

Wisp CMS supports flexible content modeling and custom content types, allowing for various fields and configurations.

"Custom Types allow for the definition of content models that suit specific project needs."
Source
"New features include advanced content modeling capabilities, improved API performance."
Source
"Wisp CMS is designed to offer a delightfully simple and clean editorial experience."
Source
HubSpot CMS:
Limited Customisation

HubSpot CMS offers custom content types but lacks extensive content modeling features.

"HubSpot CMS allows the creation of custom modules and supports basic content modeling."
Source
"HubDB allows storing structured data that enhances content modeling capabilities in HubSpot."
Source
"Personalization tokens based on custom properties are supported, adding to content customization."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Wisp:
Custom React Components Supported

Wisp CMS supports custom React components, enabling developers to create interactive content easily.

"Wisp's Custom React Component feature lets you add dynamic, interactive elements to your blog posts effortlessly."
Source
"The React Custom Component feature allows editors to add custom content blocks to their pages using the Slash Command feature in our CMS."
Source
"Wisp's new custom React component feature is here to revolutionize your content."
Source
HubSpot CMS:
Custom React Components Supported

HubSpot CMS supports custom React components through modules for advanced interactivity and personalization.

"HubSpot's modules allow developers to add custom components to the CMS."
Source
"JS Modules are created with React components to be rendered, allowing advanced functionality."
Source
"Integrating React into HubSpot CMS enables interactive functionalities and personalized user experiences."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Wisp:
Full Text Search Supported

Wisp CMS supports full-text search across multiple fields including blog post content and descriptions.

"With this new API, you can now:...search for keywords in the text...Scan through short descriptions...Dive into the entire content of your blog posts."
Source
"Perform a full text search for blog posts...pass in the search query into the `query` parameter and you will receive list of blog posts that fulfills the search criteria."
Source
"Full-text Search Capabilities: Wisp CMS provides robust full-text search features to make content discovery easier."
Source
HubSpot CMS:
Full Text Search Supported

HubSpot CMS supports full-text search allowing searches across various content fields.

"The HubSpot CMS has built-in site search functionality to allow your users to search through website content, including full-text search."
Source
"Is your website hosted in HubSpot? If so, we have a built-in search functionality. A search module that you can add to your pages to enable search."
Source
"The CRM Search API supports full-text search capabilities, enabling users to query various text fields of CRM records."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Wisp:
Available

Wisp CMS offers a Next.js blog starter kit designed for easy setup and customization.

(Expand section to see a list of Wisp templates and starter kits.)

HubSpot CMS:
Available

HubSpot offers multiple themes and templates within its CMS Hub starter kits.

(Expand section to see a list of HubSpot CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Wisp and HubSpot CMS.

Wisp's Pricing
Free Forever
$0 / month
- 1 user
- Unlimited blog posts
- 100k API requests/month
- 50GB CDN bandwidth/month
- Powered by Wisp attribution
Pro
$16 / month
- Unlimited users
- Unlimited blog posts
- 1M API requests/month
- 500GB CDN bandwidth/month
- Image CDN
- Removed Wisp branding
Indie Hacker Pass
$98 / lifetime
- Single user lifetime access
- Unlimited blog posts
- 1M API requests/month
- 500GB CDN bandwidth/month
- Image CDN
- Removed Wisp branding
HubSpot CMS's Pricing
Marketing Hub Professional
$1120 / month
- Email marketing
- Forms
- Simple marketing automation
- Campaign reporting
- Social media
- Live chat
- Custom user permissions
- Conversational bots
- Social Login
- Team email
- User management
- List segmentation
- Email reply tracking
- Email health reporting
- Email automation
- Mobile optimization
- Ad retargeting
- Shared inbox
- Website traffic analytics
- Product library
- Subdomain and country code top-level domain availability
- Custom properties
- HubSpot mobile app
- CRM Exports
- Reporting dashboard
- CRM Import
- Form automation
- SEO recommendations & optimizations
- Marketing events object
- Facebook Messenger integration
- All free tools
- Breeze Copilot (Beta)
- Cookie Management Tools
- Stripe payment processing
- Simple ad automation
- Full record timeline access
- 1:1 technical support
- Multiple currencies
- Messaging Insights (Beta)
- Personalization tokens
- Permission sets
- CTAs
- Email and in-app chat support
- Required fields
- HubSpot payments
- Teams
- Contact create attribution
- ABM tools and automation
- Salesforce integration
- Collaboration tools
- Google Search Console integration
- Breeze social agent (Beta)
- Video hosting & management
- Association labels
- Marketing SMS (add-on)
- Draggable chat widget
- Presets
- Ad conversion events
- SEO analytics
- Calculated properties
- Smart content for marketing email
- Logged-in visitor identification
- Programmable email [Beta]
- Target accounts home
- Standard contact scoring
- Duplicate management
- Dynamic personalization
- Campaign management
- Lead Scoring App
- Filtered analytics view
- A/B testing
- WhatsApp integration
- Custom reporting
- Standard CRM interface configuration
- Omni-channel marketing automation
- Multi-language content
- Custom views in shared inbox
- Deal and company scoring
- Marketing asset comparison reporting
- URL mappings

Compare with other technologies

Ready to try the #1 HubSpot CMS alternative? Try Wisp.
Getting started is easy & free. Just register, add integration code snippets and start blogging away!