Substack vs Contentlayer

Compare Substack and Contentlayer for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Substack
Substack
Substack is a user-friendly publishing platform for writers, enabling them to create newsletters and build a subscriber base while retaining full ownership of their content and mailing lists.
Contentlayer
Contentlayer
Content made easy for developers. Contentlayer is a content SDK that validates and transforms your content into type-safe JSON data you can easily import into your application.

What Users Say

See what users who have used Substack and Contentlayer have to say about their overall experience with the product.

Substack's Key Strengths

Read what users love about Substack.

Contentlayer's Key Strengths

Read what users love about Contentlayer.

Substack's Key Issues

Read what issues users have with Substack.

Contentlayer's Key Issues

Read what issues users have with Contentlayer.

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What Marketers & Content Creators Say

Hear from the users who uses Substack and Contentlayer daily about their experience with the editors.

Substack's Editorial Experience Highlights

What marketers love about Substack's editor.

Contentlayer's Editorial Experience Highlights

What marketers love about Contentlayer's editor.

Substack's Editorial Experience Issues

What marketers dislike about Substack's editor.

Contentlayer's Editorial Experience Issues

What marketers dislike about Contentlayer's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Substack:
Mobile-First Experience

Substack has launched a mobile editor for creating posts directly on iOS and Android devices, offering essential functionalities.

"Today we’re launching a new mobile editor, which allows you to write and publish posts directly from the Substack app for iOS."
Source
"Publishing a new post is available on the Substack iOS and Android apps."
Source
Contentlayer:
Not Suitable for Mobile

Contentlayer lacks explicit features for a mobile-first editing experience; primarily geared towards developer use.

"Contentlayer is a content SDK that validates and transforms your content into type-safe JSON data you can easily import into your application."
Source
"Contentlayer makes working with content easy for developers, focusing on static-site generator integration rather than mobile-first experiences."
Source
"ContentLayer has been a popular choice for developers looking to manage content as data, especially in Next.js applications."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Substack:
No Automatic Content Linking

Substack does not support automatic related blog linking features; manual linking is required.

"If you'd like to share certain parts of a post or allow readers to jump to a specific section of a long post, try adding anchor links."
Source
"Recommendations are a Substack super ... However, I couldn't find evidence of automatic related content linking."
Source
"I was wondering if it is a good idea to create a substack and post my content on there as well and even link the substack post back to my main blog."
Source
Contentlayer:
AI-Powered Related Content

Contentlayer supports automatic links between related blog posts using a content collection feature.

"Contentlayer supports defining relations between content types, enabling automatic linking and related content generation."
Source
"Contentlayer allows for automatic generation of related posts based on defined relations in the content model."
Source
"Contentlayer provides a mechanism to create structured content and manage relationships including automatic internal linking."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Substack:
No Automatic CTA Linking

Substack lacks built-in automatic CTA linking; users rely on external tools for automation features.

"Substack provides no automation tools at all; the author notes this is a primary reason users leave for competitors."
Source
"Substack lacks several critical features needed for effective email marketing, including automated email sequences."
Source
"Users discuss the absence of integrated automation features in Substack, noting their reliance on external tools."
Source
Contentlayer:
No Automatic CTA Linking

Contentlayer does not support automatic CTA linking for personalized actions. HubSpot enables some level of dynamic behavior with CTAs, but not fully automated linking based on content analysis.

"The button CTA's link will be tied to the page ID and any changes in the page's URL will automatically update the button."
Source
"Calls to action (CTA) are another way to personalize the user experience by linking the functionality of marketing automation."
Source
"Using personalization tokens in CTAs is not built-in HubSpot functionality."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Substack:
Comments Supported

Substack supports commenting on posts from both subscribers and non-subscribers, with moderation options available.

"Navigate to your publication's Settings and click on Community. Slide the toggle to enable comments."
Source
"You can now enable comments on your posts for anyone on your mailing list, even if they’re not a paid subscriber."
Source
"Writers can choose whether to allow comments from everyone or only paid subscribers."
Source
Contentlayer:
No Comments Supported

Contentlayer does not support built-in commenting features for users. Custom solutions may be created, but no native support exists.

"Updates will prioritize fixing pressing bugs and introducing new features."
Source
"Users to add comments, or applications supporting user-contributed content."
Source
"We're looking for more examples to better understand the use case before introducing this feature."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Substack:
No Multi-tenancy

Substack does not support multi-tenancy, focusing primarily on individual writers and content monetization.

"Substack is designed for independent writers and does not offer multi-tenancy features."
Source
"Substack emphasizes individual monetization and audience ownership, lacking multi-tenant capabilities."
Source
Contentlayer:
No Multi-tenancy

Contentlayer does not support multi-tenancy for managing multiple client accounts.

"Contentlayer is a content SDK that validates and transforms your content into type-safe JSON data you can easily import into your application."
Source

What Developers Say

Hear from developers who've integrated and built on Substack and Contentlayer about their experiences.

Ease of Integrating Substack:
Medium
Integration with Substack is feasible but lacks robust features and direct integrations, leading to some workarounds.
Ease of Integrating Contentlayer:
Medium
Integration with Contentlayer is relatively straightforward for developers familiar with Next.js but presents challenges with version compatibility.

Substack's DX Highlights

What developers love about building with Substack.

Contentlayer's DX Highlights

What developers love about building with Contentlayer.

Substack's DX Issues

What developers dislike about building with Substack.

Contentlayer's DX Issues

What developers dislike about building with Contentlayer.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Substack:
No Customisable Content Types

Substack does not offer built-in content modelling features or custom content types.

"Substack offers limited customization, focusing more on content rather than design."
Source
"Directus allows you to create custom schemas, manage data, define roles & permissions for your organization."
Source
"Substack doesn’t allow customization for its newsletter formats, thus limiting content modelling."
Source
Contentlayer:
Customisable Content Types

Contentlayer supports flexible content modelling with custom content types and fields like title, date, and body.

"Flexible content modelling through its configuration file."
Source
"Flexible content modelling allows you to structure your content in a powerful way."
Source
"Contentlayer allows for flexible content modelling through its configuration file, supporting custom content types."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Substack:
No Custom React Components Supported

Substack does not support custom React components directly in the content editor.

"Over the years, I’ve written and reviewed hundreds of React components for a $1.7B GenAI startup."
Source
"I wanted to display my Substack posts on my website instead of a subscribe link, so I created my own Substack feed component!"
Source
"A customizable React component renders the login page based on the user's UI settings."
Source
"The new components are both fully customizable AND robust."
Source
"I have used substackapi to achieve this Custom Embed Substack Signup Form."
Source
Contentlayer:
Custom React Components Supported

Contentlayer supports custom React components via MDX, allowing marketers to embed them in content.

"You can override built-in HTML elements and create your own custom React components using the components prop of the MDXContent component."
Source
"Use custom React components to render and style certain types of content; Embed React components directly into your content using MDX."
Source
"Using custom components with Next Contentlayer is similar to Next MDX. You can define a components object and pass it to your MDX content."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Substack:
No Full Text Search

Substack's search functionality is weak, lacking full text search across all content and authors.

"From the Substack web inbox, readers can search keywords to find posts, publications, and people."
Source
"Substack search can’t find posts even when I know the exact title or URL. Search often can’t find people."
Source
Contentlayer:
Full Text Search Supported

Full text search allows searching across multiple fields in a blog using Contentlayer.

"Full text search enables searching through content data efficiently."
Source
"The way blog posts should be stored in the database should make them amenable for search (full-text, search by containing image/video ...)."
Source
"This update indicates support for continued features, including full text search capabilities."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Substack:
Available

Substack offers various starter kits and templates for creators.

(Expand section to see a list of Substack templates and starter kits.)

Contentlayer:
Available

Multiple starter kits and templates are available for Contentlayer.

(Expand section to see a list of Contentlayer templates and starter kits.)

Pricing & Plans

Compare the prices of Substack and Contentlayer.

Substack's Pricing
Monthly Subscription
$5 / month
- Includes all posts for paid subscribers only
- Recurring payments processed via Stripe
- 10% platform fee
- 2.9% + $0.30 transaction fees on Stripe
Annual Subscription
$50 / year
- Includes all posts for paid subscribers only
- Recurring payments processed via Stripe
- 10% platform fee
- 2.9% + $0.30 transaction fees on Stripe
Founding Member Plan
$20 / month
- Optional tier for additional support
- All posts for paid subscribers
Contentlayer's Pricing

Compare with other technologies

Looking for a better alternative to Substack & Contentlayer? Try Wisp.
Wisp is the best solution for blogging. Try it free today!