Prismic vs XM Cloud
Compare Prismic and XM Cloud for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used Prismic and XM Cloud have to say about their overall experience with the product.
Prismic's Key Strengths
Read what users love about Prismic.
XM Cloud's Key Strengths
Read what users love about XM Cloud.
Prismic's Key Issues
Read what issues users have with Prismic.
XM Cloud's Key Issues
Read what issues users have with XM Cloud.
What Marketers & Content Creators Say
Hear from the users who uses Prismic and XM Cloud daily about their experience with the editors.
Prismic's Editorial Experience Highlights
What marketers love about Prismic's editor.
XM Cloud's Editorial Experience Highlights
What marketers love about XM Cloud's editor.
Prismic's Editorial Experience Issues
What marketers dislike about Prismic's editor.
XM Cloud's Editorial Experience Issues
What marketers dislike about XM Cloud's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Prismic supports mobile experiences but lacks a fully functional mobile editor. Contentful offers API-first mobile management. Strapi promotes mobile-first design.
"Prismic's mobile interface is not usable from mobile."Source
"Prismic’s mobile interface is not usable from mobile. Responsiveness is improvable on smaller screens."Source
"Contentful provides features that enable content management delivery specifically for mobile contexts."Source
"Strapi enables mobile-first design and focuses on responsive designs that adapt to different devices."Source
Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
Prismic does not support automatic related blog linking. Requires manual linkage using content relationships instead.
"Our blog posts would use a simple page type for things like tech comparisons, business management guides, list-style posts, etc."Source
"The only thing left for you to do is to rearrange your existing Next.js/Nuxt.js/SvelteKit components, making sure there's one slice component per file."Source
"To enable internal linking, you still need to define the route in your Prismic routes option."Source
"By default, <PrismicRichText> will render links using <PrismicLink>. This behavior can be customized."Source
"Proper on-page optimization includes tactics like keyword placement in headings, URLs, meta descriptions, strategic internal linking, etc."Source
XM Cloud does not support automatic linking of related blog posts; linking must be done manually.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Prismic does not explicitly mention support for automatic CTA linking features using AI.
"Prismic's website features a 'Get started' CTA that is designed to encourage users to dive into Prismic's platform right away."Source
"Prismic helps thousands of customers manage on-brand content for their marketing websites, whether B2B (Business to Business) or B2C (Business to Customer)."Source
"Sanity stands out with its flexible editing environment and real-time collaboration capabilities, but Prismic does not mention automatic CTA linking."Source
Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Prismic does not have built-in commenting features; third-party solutions like Supabase and DISQUS can be integrated instead.
"A function similar to what Reddit does, or other social media platforms. If this is possible, is there anything I can look into to get started?"Source
"Enhancing static websites with interactivity not only enriches the user experience... by integrating commenting functionality using Supabase."Source
"Prismic has been fantastic but every time we have to build features like comments... it’s better to use Firebase and build out a custom CMS panel."Source
"Don't hesitate to leave us a comment at the end of the post. We are happy to help!"Source
"You can take the blog project to the next level by enabling readers to leave comments on articles."Source
Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.
"You can add comments to projects, stages, or tasks when collaborating with other users."Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Prismic supports multi-tenancy through repository management but it's better to keep separate repos for distinct brands.
XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.
"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."Source
What Developers Say
Hear from developers who've integrated and built on Prismic and XM Cloud about their experiences.
Prismic's DX Highlights
What developers love about building with Prismic.
XM Cloud's DX Highlights
What developers love about building with XM Cloud.
Prismic's DX Issues
What developers dislike about building with Prismic.
XM Cloud's DX Issues
What developers dislike about building with XM Cloud.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Prismic supports flexible content modeling through slices, fields, custom types, and page types.
"Prismic provides four main structures in content models: slices, fields, page types, and custom types."Source
"Prismic combines content structure with the necessary flexibility for seamless content modeling."Source
"Prismic offers flexible content modeling, enabling the creation of complex data models with multiple fields and relationships."Source
"There currently isn't any plan to support nested or grouped repeatable content within slices, indicating limitations."Source
Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Prismic supports custom React components through slice zones, allowing rich content integration.
Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.
"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Prismic supports full-text search across multiple fields, including rich text, title, and key text.
"fulltext will search for a single term, passed as a string, or for multiple terms, passed as a string of terms with spaces between them. The search considers rich text, title, key text, select, and UID fields."Source
"Finding what you need quickly on a website is crucial for a positive user experience. A good search experience can ultimately enhance the user interface of a website."Source
"Other benefits include editable fields for SEO management, social sharing images, analyticsFull-Text Search, Customizable Templates, and more."Source
Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.
"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Multiple starter kits available for Next.js and SvelteKit using Prismic.
(Expand section to see a list of Prismic templates and starter kits.)
Sitecore XM Cloud has various starter kits including Next.js and Angular templates.
(Expand section to see a list of XM Cloud templates and starter kits.)
Pricing & Plans
Compare the prices of Prismic and XM Cloud.