Wisp vs Ghost
Compare Wisp and Ghost for your content needs. Find out what actual users are saying about each product and which one is best suited for you!
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What Users Say
See what users who have used Wisp and Ghost have to say about their overall experience with the product.
Wisp's Key Strengths
Read what users love about Wisp.
Ghost's Key Strengths
Read what users love about Ghost.
Wisp's Key Issues
Read what issues users have with Wisp.
Ghost's Key Issues
Read what issues users have with Ghost.
What Marketers & Content Creators Say
Hear from the users who uses Wisp and Ghost daily about their experience with the editors.
Wisp's Editorial Experience Highlights
What marketers love about Wisp's editor.
Ghost's Editorial Experience Highlights
What marketers love about Ghost's editor.
Wisp's Editorial Experience Issues
What marketers dislike about Wisp's editor.
Ghost's Editorial Experience Issues
What marketers dislike about Ghost's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Wisp CMS is optimized for mobile-first content management, allowing creators to work seamlessly on mobile devices.
"Unlike traditional CMSs that offer clunky mobile experiences, Wisp was built from the ground up with mobile users in mind."Source
Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.
"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."Source
"Ghost is not mobile friendly... mobile devices are not fully supported."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
Wisp CMS supports AI-powered automatic related blog post suggestions, enhancing user engagement.
"Gone are the days of manually linking related posts. Keep your audience engaged on with your content with automatic related blog post suggestions."Source
"Our new feature uses advanced AI technology to understand the relationships between your articles and suggest relevant content."Source
"Introducing automatic related blog post suggestions."Source
Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Wisp CMS supports AI-powered Contextual CTAs that match to content dynamically for improved engagement.
"Wisp's Contextual CTA (CCTA) feature uses AI to suggest the most relevant CTA for each piece of content, ensuring your readers always see the right message at the right time."Source
"Discover how our new Contextual CTAs feature can transform your content marketing strategy with personalized, AI-powered calls-to-action."Source
Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.
"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Wisp CMS has built-in commenting features including moderation and email collection.
"The Wisp Comments feature is not just another add-on; it's a comprehensive solution packed with powerful capabilities."Source
"Adding comments to a blog can significantly increase user engagement and build community around your content."Source
"with email verification and spam filters, your content remains untainted by unwanted entries."Source
Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.
"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."Source
"We built Ghost Comments with features that allow users to comment directly on your website."Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."Source
"The complete guide to comments includes tutorials for using the built-in comment feature."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Wisp CMS supports multi-tenancy, allowing agencies to manage multiple client blogs from one account.
Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.
"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."Source
What Developers Say
Hear from developers who've integrated and built on Wisp and Ghost about their experiences.
Wisp's DX Highlights
What developers love about building with Wisp.
Ghost's DX Highlights
What developers love about building with Ghost.
Wisp's DX Issues
What developers dislike about building with Wisp.
Ghost's DX Issues
What developers dislike about building with Ghost.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Wisp CMS supports flexible content modeling and custom content types, allowing for various fields and configurations.
Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.
"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Wisp CMS supports custom React components, enabling developers to create interactive content easily.
"Wisp's Custom React Component feature lets you add dynamic, interactive elements to your blog posts effortlessly."Source
"The React Custom Component feature allows editors to add custom content blocks to their pages using the Slash Command feature in our CMS."Source
"Wisp's new custom React component feature is here to revolutionize your content."Source
Ghost CMS does not support inserting custom React components directly in the content editor.
"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."Source
"Manage content via Ghost's Admin API, with secure role-based authentication."Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Wisp CMS supports full-text search across multiple fields including blog post content and descriptions.
"With this new API, you can now:...search for keywords in the text...Scan through short descriptions...Dive into the entire content of your blog posts."Source
"Perform a full text search for blog posts...pass in the search query into the `query` parameter and you will receive list of blog posts that fulfills the search criteria."Source
"Full-text Search Capabilities: Wisp CMS provides robust full-text search features to make content discovery easier."Source
Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.
"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Wisp CMS offers a Next.js blog starter kit designed for easy setup and customization.
(Expand section to see a list of Wisp templates and starter kits.)
Ghost CMS provides a starter theme for custom development.
(Expand section to see a list of Ghost templates and starter kits.)
Pricing & Plans
Compare the prices of Wisp and Ghost.