Ghost vs DatoCMS
Compare Ghost and DatoCMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!


What Users Say
See what users who have used Ghost and DatoCMS have to say about their overall experience with the product.
Ghost's Key Strengths
Read what users love about Ghost.
DatoCMS's Key Strengths
Read what users love about DatoCMS.
Ghost's Key Issues
Read what issues users have with Ghost.
DatoCMS's Key Issues
Read what issues users have with DatoCMS.
What Marketers & Content Creators Say
Hear from the users who uses Ghost and DatoCMS daily about their experience with the editors.
Ghost's Editorial Experience Highlights
What marketers love about Ghost's editor.
DatoCMS's Editorial Experience Highlights
What marketers love about DatoCMS's editor.
Ghost's Editorial Experience Issues
What marketers dislike about Ghost's editor.
DatoCMS's Editorial Experience Issues
What marketers dislike about DatoCMS's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.
"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."Source
"Ghost is not mobile friendly... mobile devices are not fully supported."Source
DatoCMS offers a functional mobile interface for content creation, but improvements are needed for a better mobile-first experience.
"DatoCMS is a headless CMS equipped with all the features presented above that a mobile CMS should have."Source
"Dato’s mobile interface is functional. Again, some tweaks could make the mobile experience more pleasant."Source
"DatoCMS provides content as a service. This means it delivers content through an API, which can be consumed by various front-end systems such as websites, mobile apps, or other internet-connected platforms."Source
"DatoCMS is a cloud-based headless CMS designed to work with websites, mobile apps, and server-side applications of any kind."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.
"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."Source
DatoCMS does not support automatic CTA linking; however, it allows modular content creation.
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.
"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."Source
"We built Ghost Comments with features that allow users to comment directly on your website."Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."Source
"The complete guide to comments includes tutorials for using the built-in comment feature."Source
DatoCMS does not support external commenting features for site visitors. Comments are limited to internal collaborators via plugins.
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.
"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."Source
DatoCMS supports multi-tenancy, enabling agencies to manage multiple client accounts with unique content.
"DatoCMS is a cloud-based headless CMS that provides all the benefits and features you have just seen and much more. It was designed to work with static websites, mobile apps, and server-side applications."Source
"They needed a platform that could manage completely separate brands, with their own segmented markets, price lists, inventories, promotions, and customers."Source
What Developers Say
Hear from developers who've integrated and built on Ghost and DatoCMS about their experiences.
Ghost's DX Highlights
What developers love about building with Ghost.
DatoCMS's DX Highlights
What developers love about building with DatoCMS.
Ghost's DX Issues
What developers dislike about building with Ghost.
DatoCMS's DX Issues
What developers dislike about building with DatoCMS.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.
"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."Source
DatoCMS has extensive content modelling features, including a variety of field types like text, media, modular content, and blocks.
"Models are composed of several field types - where each field serves a specific purpose for accepting data (such as the title, slug, featured image, etc.)."Source
"The Modular Content field is used to define a dynamic area for richer page layouts, allowing writers to choose among various blocks."Source
"Blocks allow you to define complex and repeatable structures that can be embedded inside records, providing significant expressive freedom."Source
"DatoCMS has advanced content modelling capability using the unique Modular Content field."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Ghost CMS does not support inserting custom React components directly in the content editor.
"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."Source
"Manage content via Ghost's Admin API, with secure role-based authentication."Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."Source
DatoCMS allows custom React components through its Plugin SDK and functionalities.
"DatoCMS plugins can be built using React, allowing for extensive customizations."Source
"A set of components and utilities to work faster with DatoCMS in React environments."Source
"You can also use our <StructuredText> component to render it."Source
"You can implement custom components to render in modals."Source
"The react-datocms Image component is used for responsive images in React."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.
"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."Source
DatoCMS supports full-text search across multiple fields using its Site Search API.
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Ghost CMS provides a starter theme for custom development.
(Expand section to see a list of Ghost templates and starter kits.)
DatoCMS offers several starter kits and templates for quick project setup.
(Expand section to see a list of DatoCMS templates and starter kits.)
Pricing & Plans
Compare the prices of Ghost and DatoCMS.