DatoCMS vs XM Cloud
Compare DatoCMS and XM Cloud for your content needs. Find out what actual users are saying about each product and which one is best suited for you!


At a Glance
Quick overview of key features differences between DatoCMS and XM Cloud. Click on any feature to read more details.
Feature | DatoCMS | XM Cloud |
---|---|---|
Basic Features | ||
Hosting Option | Cloud Only | Cloud & Self-hosted |
Content Modeling | ||
Blog on Subdomain | ||
Blog on Subdirectory | ||
Marketer Experience | ||
Mobile-first Experience | Limited | Limited |
Automatic Content Linking | ||
Automatic CTA Linking | ||
Engage with Comments | ||
Multi-tenancy | Limited | |
Read all reviews from marketers → | ||
Developer Experience | ||
Ease of Integration | Medium | Hard |
Custom React Components | ||
Full Text Search | ||
Starter Kits | (3 kits) | (4 kits) |
Read all reviews from developers → |
What Users Say
See what users who have used DatoCMS and XM Cloud have to say about their overall experience with the product.
DatoCMS's Key Strengths
Read what users love about DatoCMS.
XM Cloud's Key Strengths
Read what users love about XM Cloud.
DatoCMS's Key Issues
Read what issues users have with DatoCMS.
XM Cloud's Key Issues
Read what issues users have with XM Cloud.
What Marketers & Content Creators Say
Hear from the users who uses DatoCMS and XM Cloud daily about their experience with the editors.
DatoCMS's Editorial Experience Highlights
What marketers love about DatoCMS's editor.
XM Cloud's Editorial Experience Highlights
What marketers love about XM Cloud's editor.
DatoCMS's Editorial Experience Issues
What marketers dislike about DatoCMS's editor.
XM Cloud's Editorial Experience Issues
What marketers dislike about XM Cloud's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
DatoCMS offers a functional mobile interface for content creation, but improvements are needed for a better mobile-first experience.
"DatoCMS is a headless CMS equipped with all the features presented above that a mobile CMS should have."Source
"Dato’s mobile interface is functional. Again, some tweaks could make the mobile experience more pleasant."Source
"DatoCMS provides content as a service. This means it delivers content through an API, which can be consumed by various front-end systems such as websites, mobile apps, or other internet-connected platforms."Source
"DatoCMS is a cloud-based headless CMS designed to work with websites, mobile apps, and server-side applications of any kind."Source
Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
XM Cloud does not support automatic linking of related blog posts; linking must be done manually.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
DatoCMS does not support automatic CTA linking; however, it allows modular content creation.
Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.
DatoCMS does not support external commenting features for site visitors. Comments are limited to internal collaborators via plugins.
Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.
"You can add comments to projects, stages, or tasks when collaborating with other users."Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
DatoCMS supports multi-tenancy, enabling agencies to manage multiple client accounts with unique content.
"DatoCMS is a cloud-based headless CMS that provides all the benefits and features you have just seen and much more. It was designed to work with static websites, mobile apps, and server-side applications."Source
"They needed a platform that could manage completely separate brands, with their own segmented markets, price lists, inventories, promotions, and customers."Source
XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.
"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."Source
What Developers Say
Hear from developers who've integrated and built on DatoCMS and XM Cloud about their experiences.
DatoCMS's DX Highlights
What developers love about building with DatoCMS.
XM Cloud's DX Highlights
What developers love about building with XM Cloud.
DatoCMS's DX Issues
What developers dislike about building with DatoCMS.
XM Cloud's DX Issues
What developers dislike about building with XM Cloud.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
DatoCMS has extensive content modelling features, including a variety of field types like text, media, modular content, and blocks.
"Models are composed of several field types - where each field serves a specific purpose for accepting data (such as the title, slug, featured image, etc.)."Source
"The Modular Content field is used to define a dynamic area for richer page layouts, allowing writers to choose among various blocks."Source
"Blocks allow you to define complex and repeatable structures that can be embedded inside records, providing significant expressive freedom."Source
"DatoCMS has advanced content modelling capability using the unique Modular Content field."Source
Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
DatoCMS allows custom React components through its Plugin SDK and functionalities.
"DatoCMS plugins can be built using React, allowing for extensive customizations."Source
"A set of components and utilities to work faster with DatoCMS in React environments."Source
"You can also use our <StructuredText> component to render it."Source
"You can implement custom components to render in modals."Source
"The react-datocms Image component is used for responsive images in React."Source
Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.
"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
DatoCMS supports full-text search across multiple fields using its Site Search API.
Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.
"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
DatoCMS offers several starter kits and templates for quick project setup.
(Expand section to see a list of DatoCMS templates and starter kits.)
Sitecore XM Cloud has various starter kits including Next.js and Angular templates.
(Expand section to see a list of XM Cloud templates and starter kits.)
Pricing & Plans
Compare the prices of DatoCMS and XM Cloud.
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.