Substack vs Payload CMS

Compare Substack and Payload CMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Substack
Substack
Substack is a user-friendly publishing platform for writers, enabling them to create newsletters and build a subscriber base while retaining full ownership of their content and mailing lists.
Payload CMS
Payload CMS
Payload is an open-source headless CMS and application framework that emphasizes flexibility, customization, and a developer-friendly environment. Provides powerful APIs, a clean UI, and robust support for various integrations.

What Users Say

See what users who have used Substack and Payload CMS have to say about their overall experience with the product.

Substack's Key Strengths

Read what users love about Substack.

Payload CMS's Key Strengths

Read what users love about Payload CMS.

Substack's Key Issues

Read what issues users have with Substack.

Payload CMS's Key Issues

Read what issues users have with Payload CMS.

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What Marketers & Content Creators Say

Hear from the users who uses Substack and Payload CMS daily about their experience with the editors.

Substack's Editorial Experience Highlights

What marketers love about Substack's editor.

Payload CMS's Editorial Experience Highlights

What marketers love about Payload CMS's editor.

Substack's Editorial Experience Issues

What marketers dislike about Substack's editor.

Payload CMS's Editorial Experience Issues

What marketers dislike about Payload CMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Substack:
Mobile-First Experience

Substack has launched a mobile editor for creating posts directly on iOS and Android devices, offering essential functionalities.

"Today we’re launching a new mobile editor, which allows you to write and publish posts directly from the Substack app for iOS."
Source
"Publishing a new post is available on the Substack iOS and Android apps."
Source
Payload CMS:
Mobile-First Experience

Payload CMS supports mobile-first experiences, allowing content creation on mobile devices seamlessly.

"It works seamlessly on desktop and mobile (still can't believe most headless CMS admin panels aren't responsive in 2022)."
Source
"Payload will give you backend superpowers... even non-technical users can independently make use of its Admin Panel to manage whatever they need to without having to know code."
Source
"Users in the Admin Panel have the ability to choose between light mode and dark mode for their editing experience."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Substack:
No Automatic Content Linking

Substack does not support automatic related blog linking features; manual linking is required.

"If you'd like to share certain parts of a post or allow readers to jump to a specific section of a long post, try adding anchor links."
Source
"Recommendations are a Substack super ... However, I couldn't find evidence of automatic related content linking."
Source
"I was wondering if it is a good idea to create a substack and post my content on there as well and even link the substack post back to my main blog."
Source
Payload CMS:
No Automatic Content Linking

Payload CMS requires manual linking using the Relationship field; automated linking for SEO is not available.

"One of the most straightforward ways to manage related content in Payload CMS is through the Relationship field. This feature allows you to link different documents together."
Source
"By leveraging these relationship types, Payload CMS enables users to build complex content architectures that cater to a wide range of applications, from e-commerce sites to blogs with related posts."
Source
"The Rich Text field features a Link element which allows for users to automatically reference related documents within their rich text."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Substack:
No Automatic CTA Linking

Substack lacks built-in automatic CTA linking; users rely on external tools for automation features.

"Substack provides no automation tools at all; the author notes this is a primary reason users leave for competitors."
Source
"Substack lacks several critical features needed for effective email marketing, including automated email sequences."
Source
"Users discuss the absence of integrated automation features in Substack, noting their reliance on external tools."
Source
Payload CMS:
Manual CTA Linking

Supports custom components but lacks dedicated automatic CTA linking functionality.

"All Custom Components in Payload are React Server Components by default. This enables the use of the Local API directly on the front-end."
Source
"You can design and build your own Slate elements and leaves to extend the editor with your own functionality."
Source
"You can use Relationships to link to existing documents within the Rich Text field."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Substack:
Comments Supported

Substack supports commenting on posts from both subscribers and non-subscribers, with moderation options available.

"Navigate to your publication's Settings and click on Community. Slide the toggle to enable comments."
Source
"You can now enable comments on your posts for anyone on your mailing list, even if they’re not a paid subscriber."
Source
"Writers can choose whether to allow comments from everyone or only paid subscribers."
Source
Payload CMS:
Comments Supported

Payload CMS supports commenting via a dedicated plugin with features like comment approval and email alerts.

"A fully-customizable plugin for Payload CMS to create a collection for comments, reviews, or other user-submitted feedback."
Source
"Implement a comment functionality where everyone can comment without logging in."
Source
"The community discusses challenges and features of Payload, including the need for custom implementations."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Substack:
No Multi-tenancy

Substack does not support multi-tenancy, focusing primarily on individual writers and content monetization.

"Substack is designed for independent writers and does not offer multi-tenancy features."
Source
"Substack emphasizes individual monetization and audience ownership, lacking multi-tenant capabilities."
Source
Payload CMS:
Multi-tenancy Supported

Payload CMS offers multi-tenancy via a plugin that enables hierarchical tenant management, domain mapping, and isolation.

"This plugin sets up multi-tenancy for your application from within your Admin Panel. It adds a `tenant` field to all specified collections."
Source
"This plugin allows multiple tenants to access different resources in the same instance of Payload CMS."
Source
"Payload's Access Control facilitated a multi-tenant, "subsite"-based system."
Source

What Developers Say

Hear from developers who've integrated and built on Substack and Payload CMS about their experiences.

Ease of Integrating Substack:
Medium
Integration with Substack is feasible but lacks robust features and direct integrations, leading to some workarounds.
Ease of Integrating Payload CMS:
Medium
Users find Payload CMS has a moderate integration complexity, with some issues noted in documentation and support.

Substack's DX Highlights

What developers love about building with Substack.

Payload CMS's DX Highlights

What developers love about building with Payload CMS.

Substack's DX Issues

What developers dislike about building with Substack.

Payload CMS's DX Issues

What developers dislike about building with Payload CMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Substack:
No Customisable Content Types

Substack does not offer built-in content modelling features or custom content types.

"Substack offers limited customization, focusing more on content rather than design."
Source
"Directus allows you to create custom schemas, manage data, define roles & permissions for your organization."
Source
"Substack doesn’t allow customization for its newsletter formats, thus limiting content modelling."
Source
Payload CMS:
Customisable Content Types

Payload CMS supports content modeling with various field types including relationships, arrays, and blocks.

"Payload provides a wide variety of built-in Field Types, each with its own unique properties and behaviors."
Source
"Payload allows parent/child content modelling using a nested docs plugin for hierarchical content."
Source
"Each Collection can have its own unique Access Control, Hooks, Admin Options, and more."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Substack:
No Custom React Components Supported

Substack does not support custom React components directly in the content editor.

"Over the years, I’ve written and reviewed hundreds of React components for a $1.7B GenAI startup."
Source
"I wanted to display my Substack posts on my website instead of a subscribe link, so I created my own Substack feed component!"
Source
"A customizable React component renders the login page based on the user's UI settings."
Source
"The new components are both fully customizable AND robust."
Source
"I have used substackapi to achieve this Custom Embed Substack Signup Form."
Source
Payload CMS:
Custom React Components Supported

Payload CMS supports custom React components through its admin panel, allowing rich interactive content.

"Payload provides a pattern for you to supply your own React components through your Payload Config."
Source
"You can build completely custom field types in Payload by swapping in your own React components for any field in your app."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Substack:
No Full Text Search

Substack's search functionality is weak, lacking full text search across all content and authors.

"From the Substack web inbox, readers can search keywords to find posts, publications, and people."
Source
"Substack search can’t find posts even when I know the exact title or URL. Search often can’t find people."
Source
Payload CMS:
Full Text Search Supported

Payload CMS supports full text search through the @payloadcms/plugin-search, enabling advanced search across various fields.

"This plugin generates records of your documents that are extremely fast to search on."
Source
"I would like to create a fulltext search endpoint for one of my collections."
Source
"A plugin for Payload to generate records of your documents that are extremely fast to search on."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Substack:
Available

Substack offers various starter kits and templates for creators.

(Expand section to see a list of Substack templates and starter kits.)

Payload CMS:
Available

Payload CMS offers several starter kits, including an Ecommerce and a SvelteKit template.

(Expand section to see a list of Payload CMS templates and starter kits.)

Pricing & Plans

Compare the prices of Substack and Payload CMS.

Substack's Pricing
Monthly Subscription
$5 / month
- Includes all posts for paid subscribers only
- Recurring payments processed via Stripe
- 10% platform fee
- 2.9% + $0.30 transaction fees on Stripe
Annual Subscription
$50 / year
- Includes all posts for paid subscribers only
- Recurring payments processed via Stripe
- 10% platform fee
- 2.9% + $0.30 transaction fees on Stripe
Founding Member Plan
$20 / month
- Optional tier for additional support
- All posts for paid subscribers
Payload CMS's Pricing
Free
$0 / lifetime
- Completely open source
- Self-hosted
Standard
$35 / month
- MongoDB Atlas serverless DB
- 3GB database storage
- 30GB S3 file storage
- 40GB bandwidth /mo
- 512MB RAM, 1 vCPU
- 50 million serverless RPUs /mo
- One custom domain
- On-demand backup
- Payload-branded email service
Pro
$199 / month
- Dedicated M10 Atlas cluster
- 30GB database storage
- 150GB file storage
- 100GB bandwidth /mo
- 1GB RAM, 1 vCPU, 2 instances
- High-availability compute
- Up to 3 custom domains
- Automatic backups
- White-labeled email service
Custom
$0 / custom
- Any size Atlas database
- Unlimited database storage
- Unlimited file storage
- Unlimited bandwidth
- RAM and CPU scaled to needs
- High-availability compute
- Unlimited custom domains
- White-labeled email service
- Single Sign-On (SSO)
- Enterprise plugins
- 99.9% uptime SLA

Compare with other technologies

Looking for a better alternative to Substack & Payload CMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!