XM Cloud vs ButterCMS

Compare XM Cloud and ButterCMS for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

XM Cloud
XM Cloud
Meet the CMS that takes your website further, faster. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
ButterCMS
ButterCMS
Leading Content Management System (CMS) for Websites of All Sizes. Build SEO pages and mobile apps faster & easier with ButterCMS.

What Users Say

See what users who have used XM Cloud and ButterCMS have to say about their overall experience with the product.

XM Cloud's Key Strengths

Read what users love about XM Cloud.

ButterCMS's Key Strengths

Read what users love about ButterCMS.

XM Cloud's Key Issues

Read what issues users have with XM Cloud.

ButterCMS's Key Issues

Read what issues users have with ButterCMS.

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What Marketers & Content Creators Say

Hear from the users who uses XM Cloud and ButterCMS daily about their experience with the editors.

XM Cloud's Editorial Experience Highlights

What marketers love about XM Cloud's editor.

ButterCMS's Editorial Experience Highlights

What marketers love about ButterCMS's editor.

XM Cloud's Editorial Experience Issues

What marketers dislike about XM Cloud's editor.

ButterCMS's Editorial Experience Issues

What marketers dislike about ButterCMS's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

XM Cloud:
Limited Mobile Experience

Sitecore XM Cloud allows mobile-first editing with low-code tools, but some features may require desktop for full functionality.

"...easy-to-use visual tools for authoring, A/B testing, and personalization - powered by brand-aware AI copilots."
Source
"...mobile-first approach, allowing us to have a solid base for our build."
Source
"...difficult to create layouts for different breakpoints..."
Source
ButterCMS:
Mobile-First Experience

ButterCMS supports a mobile-first experience optimizing content creation on mobile devices.

"A Mobile Content Management System (CMS) is a centralized data store that allows managing content for multiple platforms."
Source
"Butter makes CMS jobs faster with our intuitive content modeling and easy to integrate content API."
Source
"The Customizable WYSIWYG editor provides you with a content editing experience where the content resembles the appearance that will be displayed on your live site."
Source
"This centralized approach simplifies integration for developers, as they always deal with the same APIs and content models, regardless of the channel."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

XM Cloud:
No Automatic Content Linking

XM Cloud does not support automatic linking of related blog posts; linking must be done manually.

"XM Cloud relies on traditional content linking methods without AI-driven automation."
Source
"Linking of related content in XM Cloud needs to be managed manually, not automatically."
Source
"Current capabilities do not include automatic related blog linking, requiring manual setup."
Source
ButterCMS:
No Automatic Content Linking

ButterCMS does not support automatic related blog linking for SEO; internal linking must be done manually.

"ButterCMS does not currently offer automated features for related content linking."
Source
"Blog posts are predefined pages with a pre-defined field that allows you to get a blog quickly connected with your site via built-in optimized SEO."
Source
"ButterCMS lacks an automatic process to link related blog posts; such linking must be handled manually."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

XM Cloud:
No Automatic CTA Linking

Sitecore XM Cloud does not support automatic CTA linking directly for AI-driven context matching.

"XM Cloud does not have any references to automatic CTA linking capabilities."
Source
"Dynamic placeholders allow unique key generation, but don't automatically link CTAs."
Source
"The official Sitecore documentation and resources do not mention automatic CTA linking."
Source
ButterCMS:
No Automatic CTA Linking

ButterCMS does not support automatic CTA linking; marketers must manually assign CTAs in their content.

"ButterCMS lacks features for automatic linking of call-to-action blocks; users must manage placements manually."
Source
"The platform does not mention support for automatically linking call-to-action elements."
Source
"Marketers are responsible for manually selecting and placing CTAs in the ButterCMS blog engine."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

XM Cloud:
No Comments Supported

Sitecore XM Cloud does not have built-in commenting features for users to leave comments on content.

"You can add comments to projects, stages, or tasks when collaborating with other users."
Source
"Sitecore XM Cloud focuses on site management, personalization, and performance, lacking user-facing commenting."
Source
"In the ‘migrations’ I usually think about I’m often looking at an existing Sitecore customer trying to move to XM Cloud, but the fact is that there are a lot of options out there and Optimizely is pushing hard to pull those customers over to their SaaS CMS."
Source
ButterCMS:
No Comments Supported

ButterCMS does not natively support commenting; users must integrate third-party tools like Disqus.

"Adding this comments feature and setting it up is really easy to do. We recommend using existing third-party tools for this as they're great for managing your blog comments."
Source
"Easily kickoff approval workflows, leave comments, assign owners and add due dates."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

XM Cloud:
Limited Multi-tenancy

XM Cloud operates as a single-tenant instance; however, the underlying delivery environment supports multi-tenancy.

"XM Cloud runs the Experience Manager environment as a single-tenant instance. The delivery environment..."
Source
ButterCMS:
Multi-tenancy Supported

ButterCMS supports multi-tenancy, enabling users to manage multiple client accounts from a single dashboard.

"Manage multiple brands and languages easily"
Source
"A multisite CMS is designed to handle a growing network of sites... ButterCMS allows you to create and manage multiple sites."
Source
"Built-in multi-tenant capabilities."
Source

What Developers Say

Hear from developers who've integrated and built on XM Cloud and ButterCMS about their experiences.

Ease of Integrating XM Cloud:
Hard
Integration with Sitecore XM Cloud is notably complex, often requiring additional time and investment, as well as partner assistance.
Ease of Integrating ButterCMS:
Easy
Integration with ButterCMS is straightforward, especially for developers familiar with APIs.

XM Cloud's DX Highlights

What developers love about building with XM Cloud.

ButterCMS's DX Highlights

What developers love about building with ButterCMS.

XM Cloud's DX Issues

What developers dislike about building with XM Cloud.

ButterCMS's DX Issues

What developers dislike about building with ButterCMS.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

XM Cloud:
Customisable Content Types

Sitecore XM Cloud fully supports content modeling with customizable data templates and flexible presentation components.

"Content modeling means creating the schema structure of an element that will be presented on your website. You do this using templates, also known as data templates."
Source
"Sitecore XM Cloud is an entirely new product, focusing on content modeling and APIs."
Source
ButterCMS:
Customisable Content Types

ButterCMS supports content modeling with features like custom fields, page types, and collections.

"Easily manage all of your content types from one centralized dashboard. Butter makes CMS jobs faster with our intuitive content modeling."
Source
"ButterCMS is an easy to use tool for content management, allowing for seamless content modeling."
Source
"Butter allows you to create flexible page layouts and easily reorder them, supporting advanced content modeling."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

XM Cloud:
Custom React Components Supported

Sitecore XM Cloud supports custom React components through registration, allowing rich interactions ineditors.

"In XM Cloud, developers can bring their own code (BYOC) by referencing an external code base that includes components."
Source
"At the time of writing, XM Cloud Components are new and do not have a full feature set. Because of this, only standard React/Next.js components should be used."
Source
"You can build a component by providing Sitecore managed data to a third party API like Google Maps API."
Source
ButterCMS:
Custom React Components Supported

ButterCMS allows marketers to integrate custom React components into their content editor.

"Reusable React components are those components that are pure and predictable... Integrating React components with ButterCMS."
Source
"Now that we have launched our Components and Component Picker feature, we have a more efficient way to enable your marketers to insert custom HTML snippets..."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

XM Cloud:
Full Text Search Supported

Sitecore XM Cloud supports full-text search allowing users to search content across multiple fields.

"Searches for a full-text phrase within a value. For example, searching for 'apple pie' returns items for which the value is 'We made apple pie'."
Source
"Sitecore Search is a cutting-edge, AI-powered, headless content discovery platform, empowering users to craft tailored and predictive search encounters."
Source
ButterCMS:
Limited Search

ButterCMS supports full-text search but currently only via API without direct audio input capabilities.

"ButterCMS allows searching through created blogs and pages using keywords."
Source
"It is important to note that ButterCMS does not currently support the use of audio input when searching for data."
Source
"Full Text Search. Search for specific words or phrases within a document or across multiple types."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

XM Cloud:
Available

Sitecore XM Cloud has various starter kits including Next.js and Angular templates.

(Expand section to see a list of XM Cloud templates and starter kits.)

ButterCMS:
Available

ButterCMS provides various starter kits for Angular, Django, Next.js, etc.

(Expand section to see a list of ButterCMS templates and starter kits.)

Pricing & Plans

Compare the prices of XM Cloud and ButterCMS.

XM Cloud's Pricing
XM Cloud
$0 / subscription
- Bundled with Pages and embedded personalization
- Includes Headless Services and Experience Edge in a single subscription
ButterCMS's Pricing
Micro
$119 / month
- 3 Users
- 5 Pages
- 50 Blog Posts
- 50 Collection Items
- WordPress Migration
- 3 Roles
Startup
$239 / month
- Unlimited Users
- 50 Pages
- 300 Blog Posts
- 500 Collection Items
- Components
- 3 Roles
Small Business
$449 / month
- Unlimited Users
- 100 Pages
- 600 Blog Posts
- 1000 Collection Items
- 5 Locales
- Image Editor
- Priority Support
- 3 Roles
Enterprise + Agency
$0 / custom
- Enterprise-class SLA
- Workflows
- Multiple Environments
- Sites+
- Write API
- Locale Permissions
- Video Support
- Solution Engineers and Agency Partners
- Custom roles
Free Developer Plan
$0 / month
- For personal non-commercial usage and trying us out. Just add an attribution link back to us.

Compare with other technologies

Looking for a better alternative to XM Cloud & ButterCMS? Try Wisp.
Wisp is the best solution for blogging. Try it free today!