Magnolia vs Ghost
Compare Magnolia and Ghost for your content needs. Find out what actual users are saying about each product and which one is best suited for you!


What Users Say
See what users who have used Magnolia and Ghost have to say about their overall experience with the product.
Magnolia's Key Strengths
Read what users love about Magnolia.
Ghost's Key Strengths
Read what users love about Ghost.
Magnolia's Key Issues
Read what issues users have with Magnolia.
Ghost's Key Issues
Read what issues users have with Ghost.
What Marketers & Content Creators Say
Hear from the users who uses Magnolia and Ghost daily about their experience with the editors.
Magnolia's Editorial Experience Highlights
What marketers love about Magnolia's editor.
Ghost's Editorial Experience Highlights
What marketers love about Ghost's editor.
Magnolia's Editorial Experience Issues
What marketers dislike about Magnolia's editor.
Ghost's Editorial Experience Issues
What marketers dislike about Ghost's editor.
Mobile Editing
Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.
Magnolia CMS supports mobile-first experience with a focus on creating content on mobile devices.
"Focused on delivering modern UX designs with a mobile-first mindset."Source
"Start building responsive, mobile-first experience sites using web components with React, Angular or Vue."Source
"Focus then shifted to mobile first, omni-channel experience, personalisation, loyalty and analytics."Source
"Their rebuild of the software for a tablet and mobile first design."Source
Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.
"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."Source
"Ghost is not mobile friendly... mobile devices are not fully supported."Source
Automatic Content Linking
Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.
The feature of automatic related blog linking is unclear from the available documentation and sources.
Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.
Automatic CTA Linking
Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.
Magnolia offers AI features that assist in automatic content creation, but specific CTA linking is not detailed.
"Magnolia’s AI Accelerator brings flexibility and composability to AI in digital experiences, by supporting connections to any generative AI engines to speed up content creation."Source
"Magnolia equips you with powerful tooling and an easy to use interface so that you can work more effectively and launch experiences faster."Source
"This feature was experimental and relied on outdated and unmaintained libraries."Source
Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.
"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."Source
Comments
Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.
Magnolia CMS supports commenting with moderation, email notifications, and anonymous comments.
"This module offers commenting features as well as the possibility of liking or disliking comments. You can moderate comments or mark as author’s favourite."Source
Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.
"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."Source
"We built Ghost Comments with features that allow users to comment directly on your website."Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."Source
"The complete guide to comments includes tutorials for using the built-in comment feature."Source
Multi-tenancy
Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.
Magnolia supports multi-tenancy, allowing agencies to manage multiple client sites with separate configurations.
"Multi-tenancy and the ability to share content assets - while also being able to configure access on a per-tenant basis - is crucial in today's..."Source
"With Magnolia's multi-site, multi-language and multi-tenancy capabilities, you can centrally manage your network of franchises, country sites or subsidiary websites."Source
"Using the Multisite module, you can set up and run multiple websites with different domains and languages from one Magnolia installation."Source
Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.
"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."Source
What Developers Say
Hear from developers who've integrated and built on Magnolia and Ghost about their experiences.
Magnolia's DX Highlights
What developers love about building with Magnolia.
Ghost's DX Highlights
What developers love about building with Ghost.
Magnolia's DX Issues
What developers dislike about building with Magnolia.
Ghost's DX Issues
What developers dislike about building with Ghost.
Content Modelling
Find out how developers model and manage their content with the platform with key highlights and limitations.
Magnolia CMS supports content modelling with customizable content types and properties.
"Magnolia allows you to manage all your content and media in one place. Flexible content modeling."Source
"A content model defines the structure and attributes of content for a specific project, including content types."Source
"The Magnolia Content Types module is a tool to define the content model in Magnolia, creating a shared understanding across the domains."Source
"A model definition describes the properties of a content type, including fields and relationships."Source
Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.
"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."Source
Custom React Components
Find out if the platform supports custom React components to go beyond the basic HTML components for content.
Custom React components are supported through the Magnolia React Editor allowing dynamic content management.
"The Magnolia React Editor provides a lightweight, fully-featured library connecting React projects with the WYSIWYG authoring experience."Source
"Magnolia React Templating allows you to use React JSX Components in Magnolia templates."Source
"Components render content entered by editors in dialogs, supporting nested components."Source
Ghost CMS does not support inserting custom React components directly in the content editor.
"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."Source
"Manage content via Ghost's Admin API, with secure role-based authentication."Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."Source
Full Text Search
Find out if the platform supports full text search across multiple fields to help users find content quickly.
Fully supports full-text search across all content with real-time results customization.
"Magnolia’s search works using the Lucene algorithm where by default all properties mentioned in the index-rule receive a boost value of 1.0."Source
"The Find Bar allows you to search across all content search inside and outside Magnolia (federated search, enterprise search). The search covers all Magnolia and custom-content apps, assets and pages."Source
"It offers powerful full-text search across all your content and provides a starting point for many tasks."Source
Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.
"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."Source
Starter Kits
Discover starter kits and templates to help you get started with the platform.
Magnolia CMS has several starter kits available for developers.
(Expand section to see a list of Magnolia templates and starter kits.)
Ghost CMS provides a starter theme for custom development.
(Expand section to see a list of Ghost templates and starter kits.)
Pricing & Plans
Compare the prices of Magnolia and Ghost.