Ghost vs Sanity

Compare Ghost and Sanity for your content needs. Find out what actual users are saying about each product and which one is best suited for you!

Ghost
Ghost
Ghost is a powerful platform for professional publishers to create, share, and grow a business around their content. It integrates publishing, newsletters, memberships, and payments seamlessly.
Sanity
Sanity
Sanity is a modern content platform that empowers teams to manage, collaborate, and deliver rich digital experiences with real-time editing and API-driven architecture.

What Users Say

See what users who have used Ghost and Sanity have to say about their overall experience with the product.

Ghost's Key Strengths

Read what users love about Ghost.

Sanity's Key Strengths

Read what users love about Sanity.

Ghost's Key Issues

Read what issues users have with Ghost.

Sanity's Key Issues

Read what issues users have with Sanity.

Looking for a better alternative to Ghost & Sanity? Try Wisp.
Wisp is the best solution for blogging. Try it free today!

What Marketers & Content Creators Say

Hear from the users who uses Ghost and Sanity daily about their experience with the editors.

Ghost's Editorial Experience Highlights

What marketers love about Ghost's editor.

Sanity's Editorial Experience Highlights

What marketers love about Sanity's editor.

Ghost's Editorial Experience Issues

What marketers dislike about Ghost's editor.

Sanity's Editorial Experience Issues

What marketers dislike about Sanity's editor.

Mobile Editing

Find out how the platforms handle the mobile-first experience for the new generation of workforce on the move.

Ghost:
Not Suitable for Mobile

Ghost CMS lacks a true mobile editor experience. Users report significant limitations while editing on mobile devices.

"I find it awkward that mobile Safari editing isn’t supported in Ghost admin... It would be tremendously useful to be able to write and edit blog posts on the go from mobile devices."
Source
"Though WP is great it is not just for blogging... But what could I win by switching to Ghost if WordPress worked out very well?"
Source
"Previewing, publishing and scheduling content is accessed from the top of the editor, with live previews for desktop, mobile, email and social."
Source
"Ghost is not mobile friendly... mobile devices are not fully supported."
Source
Sanity:
Mobile-First Experience

Sanity CMS offers a robust mobile editing experience, allowing creators to manage content flexibly across devices.

"With Sanity Studio, the editing experience can be tailored to match however your team works. Plus, Studio comes with tons of out-of-the-box features to instantly unlock your creativity and help you launch content faster across all the channels, devices, and geographies you cover."
Source
"Sanity supports content reuse and instant publishing across all your apps. Phones, watches, cars, game consoles. Sanity handles it all."
Source
"Sanity CMS allows developers to create a tailored editing experience for content creators, ensuring that the CMS aligns with the needs of their project and team."
Source

Automatic Content Linking

Find out if the platform supports automatic linking of related content to help user discover more content without additional manual effort from the marketer. This automatically create topical clusters of content and is essential for SEO.

Ghost:
No Automatic Content Linking

Ghost CMS does not support automatic related blog linking; users must manually configure related posts in their themes.

"Ghost automatically creates and updates an XML sitemap for your website to help search engines understand the structure of your site and find all of its content."
Source
"To create a related posts section in Ghost, you'll need to make some modifications to your theme."
Source
Sanity:
No Automatic Content Linking

Sanity CMS does not support automatic linking of blog posts based on content similarity; users must manually define related posts.

"Wisp CMS leverages AI to suggest related articles automatically."
Source
"Sanity's internal linking requires manual linking of blog posts."
Source

Automatic CTA Linking

Find out if the platform supports automatic display of Call-to-Actions using AI to help users take actions that are relevant to the content they are reading.

Ghost:
No Automatic CTA Linking

Ghost CMS does not support automatic CTA linking features based on current information obtained from various sources.

"This is indeed a built-in feature in Ghost. It's called public ... How to Use the Public Preview & Custom Content CTA in Ghost CMS."
Source
"In Ghost 3.0 some Ghost themes had a hard coded (in most cases blurred) text when users did not have access to that post."
Source
"Wondering how we can add an in-line button to a blog post? We have a that we have a..."
Source
Sanity:
Manual CTA Linking

Sanity CMS supports advanced linking features but lacks explicit support for automatic CTA linking.

"Visual Editing streamlines everyday content management with an intuitive, one-click path from website preview content to Studio."
Source
"Creating Studio edit intent links for all the string values in your query result."
Source
"Sanity assists with built-in AI tools and flexible editing but doesn't explicitly mention automatic CTA linking."
Source

Comments

Find out if the platform supports comments from your users to improve user engagement. This is often a great way to collect feedback and user emails.

Ghost:
Comments Supported

Ghost has a built-in commenting feature integrated with memberships, allowing users to comment if they are registered members.

"Member commenting can be enabled for either All members or Paid-members only from within Ghost Admin."
Source
"We built Ghost Comments with features that allow users to comment directly on your website."
Source
"Ghost's built-in comments feature is a part of the memberships feature - there is no way to use it without being a registered member on your site."
Source
"The complete guide to comments includes tutorials for using the built-in comment feature."
Source
Sanity:
Comments Supported

Sanity CMS supports commenting with approval workflows and email notifications for comments. Available on paid plans only.

"Comments for Sanity Studio enables effective collaboration workflows right where the work is done."
Source
"Comments are enabled by default for all paid plans. To enable comments only for specific document types."
Source
"In the end, Sanity is a content platform with a strong API and a configurable CMS that allows for the customization we need to tie these things together."
Source

Multi-tenancy

Find out if the platform supports managing multiple clients or projects within a single account. This is useful for agencies, multi-client or multi-project scenarios.

Ghost:
No Multi-tenancy

Ghost CMS does not support multi-tenancy; each site needs a separate Ghost account.

"Ghost is not multi-tenant, and does not have the ability to run multiple sites off a single instance."
Source
"No, it is not possible (currently) to run many blogs under many domains, served by one installation of Ghost."
Source
"If you need to create multiple sites each with their own domain, you would need to create separate Ghost(Pro) accounts."
Source
Sanity:
Multi-tenancy Supported

Sanity supports multi-tenancy allowing multiple authors to manage content across distinct setups.

"Sanity leverages the concept of multi-tenancy to offer a powerful and flexible platform for managing content across multiple projects or 'tenants'."
Source
"Multi-tenancy is a software architecture enabling one application instance to serve multiple customers or 'tenants', offering cost savings and efficient resource usage."
Source

What Developers Say

Hear from developers who've integrated and built on Ghost and Sanity about their experiences.

Ease of Integrating Ghost:
Medium
Integration is achievable but requires technical knowledge and manual setup for optimal function.
Ease of Integrating Sanity:
Medium
Integrating Sanity CMS can be technical, with some users finding setup slightly complex.

Ghost's DX Highlights

What developers love about building with Ghost.

Sanity's DX Highlights

What developers love about building with Sanity.

Ghost's DX Issues

What developers dislike about building with Ghost.

Sanity's DX Issues

What developers dislike about building with Sanity.

Content Modelling

Find out how developers model and manage their content with the platform with key highlights and limitations.

Ghost:
Limited Customisation

Ghost CMS allows custom content types via collections and tags, but has inherent limitations compared to fully customizable CMS.

"Posts are created within Ghost-Admin using the editor to determine your site’s main content. Within them are all the fields which you might expect such as title, description, slug, metadata, authors, tags and so on."
Source
"Using custom routing, it's possible to create content collections just like this. You can define a content collection with tags, allowing a post to live in only one collection at a time."
Source
"The Content API provides access to Posts, Pages, Tags, Authors, Tiers, and Settings. All endpoints return JSON and are considered stable."
Source
Sanity:
Customisable Content Types

Sanity CMS supports content modeling with flexible data structures and modular attributes.

"Content modeling enables teams to create a flexible content foundation."
Source
"Content modeling is the process of defining the types of content you need, the attributes of each one, and the relationships between them."
Source
"Sanity's schemaless database on Google Cloud offers flexibility in structuring content."
Source

Custom React Components

Find out if the platform supports custom React components to go beyond the basic HTML components for content.

Ghost:
No Custom React Components Supported

Ghost CMS does not support inserting custom React components directly in the content editor.

"Is there a way to insert a React component inside Ghost cms? I know I can consume the content API, but what I need is to be able to insert a React component from the admin panel."
Source
"Ghost's RESTful Content API delivers published content to the world and can be accessed in a read-only manner by any client to render in a website."
Source
"Manage content via Ghost's Admin API, with secure role-based authentication."
Source
"Using the Content API means that attribute data, such as tags and authors, will be included in the post object data."
Source
Sanity:
Custom React Components Supported

Sanity CMS supports custom React components through its Studio and Component API, allowing rich content creation.

"The Component API lets you customize your editorial experience by overriding different parts of the Sanity Studio with your own components written in React."
Source
"We can do this by leveraging Studio's custom input components, which essentially enables us to visually represent our data structure through React components."
Source
"The tooling for custom input components has been a key focus in the v3 update to Sanity Studio."
Source
"The studio components API allows you to customize the UI of your Sanity Studio."
Source

Full Text Search

Find out if the platform supports full text search across multiple fields to help users find content quickly.

Ghost:
Limited Search

Ghost CMS supports native search, but it's limited to titles, excerpts, authors, and tags, not full post content.

"The search feature indexes post titles, excerpts, authors and tags - but it does not search across post content."
Source
"Ghost Search works out-of-the-box with any theme, and allows your readers to search across all published posts, tags and authors."
Source
"The post title and excerpt are used to search post content from the most recent 10,000 posts."
Source
"For full-text search capabilities, using a third-party solution like OpenSearch is recommended."
Source
"Starting with Ghost v5.3.0 a native search function was added, but it’s limited in scope."
Source
Sanity:
Limited Search

Sanity supports basic full text search using GROQ but lacks advanced features like ranked search and wildcard matching.

"Many solutions developed with Sanity require full text search of some sort. Seeing as Sanity is using Elasticsearch under the hood..."
Source
"This post describes a way to use groq to search Sanity for content. This includes searching simple strings and portable text fields..."
Source
"The match operator works on a string field of any length. The function exists within the pt namespace and must be prefixed with pt::."
Source

Starter Kits

Discover starter kits and templates to help you get started with the platform.

Ghost:
Available

Ghost CMS provides a starter theme for custom development.

(Expand section to see a list of Ghost templates and starter kits.)

Sanity:
Available

Multiple starter kits and templates for various use cases available.

(Expand section to see a list of Sanity templates and starter kits.)

Pricing & Plans

Compare the prices of Ghost and Sanity.

Ghost's Pricing
Starter
$9 / month
- 500 Members
- 1 staff user
- 18 free official themes
Creator
$25 / month
- 1,000 Members
- 2 staff users
- Unlimited custom themes
- 1,000+ integrations
- Build custom integrations
Team
$50 / month
- 1,000 Members
- 5 staff users
- Priority support
- Higher usage limits
Business
$199 / month
- 10,000 Members
- Unlimited staff users
- Advanced configuration
- 99.9% uptime SLA
Sanity's Pricing
Free
$0 / month
- Up to 20 user seats
- 2 permission roles
- 2 datasets (public only)
- Unlimited content types and locales
- Customizable content workspaces
- Hosted, real-time content database
- Live previews and visual editing tools
Growth
$15 / month
- Up to 50 user seats
- 5 permission roles
- 2 datasets (private or public)
- Pay-as-you-go for higher usage
- Comments and Tasks
- Scheduled publishing
- AI Assist
Enterprise
$0 / month
- Custom # user seats
- Custom roles and access control
- Custom # datasets
- Single sign-on with SAML
- Dedicated support and uptime SLA
- Onboarding program
- Custom historical retention
- Custom usage quota

Compare with other technologies

Looking for a better alternative to Ghost & Sanity? Try Wisp.
Wisp is the best solution for blogging. Try it free today!