I'm thrilled to announce a game-changing feature that we've just rolled out at wisp: Contextual CTAs.
This new addition is set to revolutionize how you engage with your audience and boost your conversion rates. Let me walk you through why I'm so excited about this and how it can transform your content marketing strategy.
This post is also available as a quick 11-min video on youtube.
The Problem We're Solving
As founders and marketers, we've all been there. You've got a diverse audience visiting your site - developers, marketers, decision-makers - each with different needs and pain points. You want to speak to all of them, but you can't possibly create a unique CTA for every single piece of content. It's a time-consuming nightmare that takes you away from what really matters: creating great content and growing your business.
Enter Contextual CTAs
This is where our new Contextual CTAs feature comes in. It's like having a smart assistant that knows exactly what CTA to show based on the content your visitor is reading.
Here's how it works:
You define a set of CTAs for different audience segments.
Our AI analyzes your content and automatically matches the most relevant CTA to each article.
Your visitors see personalized CTAs that resonate with their interests and needs.
The result?
Higher engagement, better conversion rates, and more time for you to focus on creating killer content.
Real-World Examples
Let me break it down with some examples we're using at wisp:
For the Tech Crowd (example): We highlight how wisp can save engineering hours by empowering marketing teams to manage content independently.
For Marketing Strategists (example): We offer growth tips and content marketing strategies that drive traffic without relying solely on SEO.
For Decision Makers (example): We showcase our distraction-free editor and invite them to try out our CMS.
Imagine having these CTAs automatically placed on the most relevant articles across your entire site. That's the power of Contextual CTAs.
The Tech Behind It
We're using some pretty cool AI tech here, similar to what powers our related articles feature. It uses embeddings to understand the context of your content and match it with the most appropriate CTA. It's like having a mini-marketing brain working 24/7 to optimize your conversions.
How to Get Started
For our existing wisp users, you can start using this feature right now! Here's how:
Navigate to your profile
Click on "Contextual CTA"
Create a new CTA by:
Defining a slug (this is the key used to render the CTA)
Adding a title and description (optional, but great for organization)
Selecting a top related post that best represents when this CTA should be used
Serve the CTA using either the Content API or JS SDK.
Our AI will take it from there, matching your CTA to similar content across your site.
What's Next?
This is just the beginning for Contextual CTAs. We're already working on more advanced features and analytics to help you fine-tune your strategy. As always, we'll be iterating based on your feedback, so please don't hesitate to reach out with your thoughts and suggestions.
Try It Out!
If you're not already using wisp, now's the perfect time to give it a spin. Sign up for an account and see how Contextual CTAs can transform your content marketing game. And for our existing users, dive in and start creating those CTAs!
I can't wait to see how you'll use this feature to grow your startups and businesses. As always, I'm here to support you on your journey. Let's make content marketing smarter, more efficient, and more effective together!
Happy writing, and here's to your success!
